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Toby A. Smith

Contract Writer, Producer, Director at Toby A. Smith Media
Intro Book
Toby A. Smith is a seasoned media professional with 34 years of experience in leadership, writing, producing, and communications, holding prominent roles at Boston University College of Communication, WBZ-TV, and his own media company.
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Location
Concord, Massachusetts, United States, US
Skills
  • Leadership
  • Writing
  • Producing
  • Social Media
  • Video Production
  • Show all
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Bio

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I am Toby A. Smith, an accomplished media professional based in the US with over 33 years of experience in multimedia messaging, writing, and production. I specialize in creating impactful content for educational, corporate, and non-profit sectors, and I have a proven track record of success in various industries, including hi-tech and finance. As a former professor at Boston University, I integrated real newsroom experiences into my curriculum, mentoring the next generation of journalists. My educational background includes a Master's and Bachelor's in Journalism from Northwestern University, complemented by ongoing professional development. I am fluent in English and possess strong skills in leadership, social media, video production, and communications. Throughout my career, I have led teams, managed news departments, and developed innovative training programs, all while maintaining a commitment to excellence in media.

Credentials

  • History of the Slave South
    Coursera
    Mar, 2015
    - Apr, 2026
  • The Music of the Rolling Stones, 1962-1974
    Coursera
    Mar, 2015
    - Apr, 2026
  • The Music of the Beatles
    Coursera
    Jan, 2015
    - Apr, 2026
  • Childbirth: A Global Perspective
    Coursera Verified Certificates
    Nov, 2014
    - Apr, 2026
  • Understanding Violence
    Coursera
    Oct, 2014
    - Apr, 2026
  • Understanding Media by Understanding Google
    Coursera Verified Certificates
    Jul, 2014
    - Apr, 2026

Experience

  • Toby A. Smith Media
    • Contract Writer, Producer, Director
      • Sep 1989 - Present

      • Award-winning creator of powerful multimedia messaging for educational, corporate, broadcast, and non-profit clients.• Skilled media trainer, helping CEOs and communications managers polish their on-camera presence.• Built and managed thriving entrepreneurial business with steadily climbing annual sales.• More than 20 years of demonstrated success across media (Web, video, and print) and industries (hi-tech, medical, energy, finance, education, broadcast, retail).• Ghost writer of thought leadership book on patient recruitment for clinical trials.

  • Boston University College of Communication
    • Professor
      • Sep 1979 - Aug 1989

      • Highly rated Professor of Broadcast Journalism known for integrating newsroom realities into journalism classes for upperclass and graduate students. • Independent coaching/media training.• Revamped and directed Journalism Internship Program. • Creator and Director of 1980 Democratic National Convention Program, providing news coverage to two dozen radio stations, including WBUR-FM.• Leading contributor to review and revision of Liberal Arts requirements for journalism majors.

  • WBZ-TV
    • Executive Producer
      • Jan 1978 - Mar 1979

      • Day-to-day manager for all newscasts and 75-member news department at top-rated station in television market #5. • Planned and managed special events coverage, including Elections, Boston Marathon, Presidential visit, and Blizzard of 1978. • Assigned, managed, and coordinated all news series and news promotion.• Created and managed program providing daily feedback to reporters, producers, and videographers.

    • News Producer
      • Jan 1977 - Jan 1978

      • Innovative producer of top-rated, hour-long 6 PM weekday newscast in television market #5.• Determined, organized, and presented news content to 500,000 viewers daily.• Supervisor of all contributors to newscasts, including reporters, writers, and videographers.• Collaborated with assignment editors on resource allocation and story selection.

Education

  • Northwestern University Medill School of Journalism
    MSJ, BSJ, Journalism
  • 2014 -
    Northwestern University - Medill School of Journalism - MOOC through Coursera
    Understanding Media by Understanding Google, Certificate of Completion
  • Western High School - Baltimore, MD

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