Experience

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  CEFCO Convenience Stores

  • Marketing Specialist

    • May 2023 - Present

    - Spearheaded the promotional calendar's development and execution, enhancing the strategicvisibility of CEFCO's in-store promotions and marketing campaigns.- Drove product awareness and sales for the private label and CEFCO Kitchen through targetedmarketing initiatives, significantly impacting revenue growth.- Orchestrated marketing strategies for new store openings, ensuring comprehensive brandconsistency and visibility from day one.- Collaborated with the VP of Marketing and various nonprofit partners to raise over $700,000 forcharity initiatives.- Led the organization and execution of the annual Fikes Foundation Golf Tournament, fosteringcross-functional teamwork and community engagement, and raising over $450,000.

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  NextGen Media, LLC

  • Texas, United States

  • CEO & Founder

    • Dec 2022 - Present
    • Texas, United States

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  People 1st Realty Group

  • Jarrell

  • Marketing Manager

    • Feb 2022 - Dec 2022
    • Jarrell

    - Created website and applied Search Engine and Social Media Optimization knowledge increasing organic lead generation and saving $30,000/YOY.- Trained, on-boarded, and directed three virtual assistants for content creation, social media scheduling, and administrative tasks resulting in an optimized workflow to meet deadlines.- Organized local digital and social strategy by planning, producing, and understanding social algorithms resulting in increased organic reach and impressions. - Managed internal CHIME Client Retention Management Systems increasing team processes, productivity, effective top-down/bottom-up communication, and increasing constant communication with clients.

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  Sport Clips Haircuts

  • Georgetown, Texas

  • Field Marketing Coordinator

    • Oct 2019 - Feb 2022
    • Georgetown, Texas

    - Spearheaded local marketing plan researching local businesses and demographics, effectively increasing brand recognition online and locally, resulting in mature store status two months before the projected maturation date. - Managed and trained local marketing specialists through presentations, online zoom calls, and hands-on training during the grand opening and after the maturation phase.- Assisted in conceptualizing and creating nationally branded digital media, including planning, capturing, and editing footage for social media posts resulting in increased engagement and local brand awareness.- Developed and implemented local marketing strategies at newconcept brand, 'Gambuzza's Barbershop'.

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  Smoothie King (SKFI)

  • Waco, Texas Area

  • Shift Lead

    • Apr 2019 - Jul 2019
    • Waco, Texas Area

    • Work with team members to ensure a delightful guest experience• Perform inventory count and intake• Assist store manager with other duties as required

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  TFNB Your Bank for Life

  • Waco, Texas

  • Marketing Specialist - Intern

    • Aug 2018 - May 2019
    • Waco, Texas

    • Research, plan and develop multimedia content for digital platforms by managing content creation workflow to ensure publishing calendar was being followed• Establish and maintain relationships with community by initiating community outreach initiatives with local businesses and organization's to build social media recognition• Identify unique opportunities for audience engagement through analytical analysis and trend research to provide valuable insights to optimize strategy

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  Lemonade Day

  • Waco, Texas, United States

  • Assistant City Manager

    • Aug 2018 - May 2019
    • Waco, Texas, United States

    • Assist City Manager in initiating and finalizing partnerships with local school's and effectively increased participants by 107% year over year• Initiate digital and social media strategy through creation and distribution of email campaigns, social media planning, and non-profit billboard contracts• Presented welcome and information presentations to school students, parents, and staff to communicate processes, information, and increase knowledge of program

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  D1 SPORTS TRAINING

  • Waco, Texas

  • Marketing & Content Creation Specialist

    • Nov 2017 - Mar 2019
    • Waco, Texas

    • Took lead on community outreach initiative by developing strategic content to drive brand awareness • Coordinate and execute all Baylor University and D1 partnerships• Ensure marketing strategies were in line with brand business goals• Develop, plan and create digital content for target audience

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  Baylor University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Baylor University Student Photographer

    • Aug 2018 - Dec 2018

    - Take photos and video of assigned events- Assist head photographer and videographer with assignments- Assist department with video creation

  • Baylor University Intramural Sports Marketing Specialist

    • Sep 2017 - Sep 2018

    - Develop new strategies to grow one of the largest intramural sports programs in Texas- Head marketing campaign to increase student involvement- Direct content creation and social media accounts

  • Baylor University Production Office Assistant

    • Dec 2016 - Sep 2017

    - Organized production samples within the Marketing & Communications department- Ensure ease of communication between departments by performing tasks in a timely manner- Create job ticket information in FileMaker Pro database

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  LocalDigs LLC

  • Waco, Texas

  • Sales And Marketing Intern

    • Jul 2017 - Jan 2018
    • Waco, Texas

    • Assist the company to become the most used housing search website by developing new branding and marketing strategies.• Discuss and sell service to local property management companies• Responsible for main content creation strategy and creation for clients

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  Tea2Go

  • Waco, Texas Area

  • Cashier

    • Aug 2016 - Jul 2017
    • Waco, Texas Area

    - Provide efficient, effective, and informative customer service to guests- Perform inventory and provide list to manager for ordering- Plan and set up catering events- Run daily reports and send to manager for review