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Tobi Brennan is a seasoned marketing expert with a proven track record of driving campaign success. As a Campaign Manager at the Cayman Islands Government, she has spearheaded high-profile initiatives, leveraging her expertise in digital marketing to amplify brand awareness and engagement. With a strong background in marketing and a Master of Arts degree from the University of Westminster, Tobi has honed her skills in crafting compelling narratives and developing effective marketing strategies. Her proficiency in multiple areas, including social media, content marketing, and event management, has earned her a reputation as a versatile and results-driven professional.

Credentials

  • Equity First: The Path to Inclusion and Belonging
    LinkedIn
    Aug, 2023
    - May, 2026
  • Communicating about Culturally Sensitive Issues (2022)
    LinkedIn
    Jul, 2023
    - May, 2026
  • Confronting Bias: Thriving Across Our Differences
    LinkedIn
    Jul, 2023
    - May, 2026
  • Developing Your Emotional Intelligence
    LinkedIn
    Jul, 2023
    - May, 2026
  • Inclusive Mindset (2020)
    LinkedIn
    Jul, 2023
    - May, 2026
  • Becoming an Ally to All
    LinkedIn
    Jun, 2023
    - May, 2026
  • Diversity, Inclusion, and Belonging
    LinkedIn
    Jun, 2023
    - May, 2026
  • Generative AI for Digital Marketers
    LinkedIn
    Jun, 2023
    - May, 2026
  • Mindful Approaches to Defeat Distraction and Build Greater Mental Resilience
    LinkedIn
    Jun, 2023
    - May, 2026
  • Unlocking Authentic Communication in a Culturally-Diverse Workplace
    LinkedIn
    May, 2023
    - May, 2026
  • 200-Hour Yoga Teacher Training
    Yoga Alliance
    Jun, 2022
    - May, 2026
  • Marketing: Copywriting for Social Media
    LinkedIn
    Sep, 2021
    - May, 2026

Experience

    • Campaign Manager
      • Oct 2023 - Present
      • Cayman Islands

    • Cayman Islands
    • Financial Services
    • 400 - 500 Employee
    • Manager in Markets and Marketing
      • Oct 2021 - Sep 2023

    • Assistant Manager in Markets and Marketing
      • Feb 2019 - Oct 2021

  • IQPC
    • Tampa/St. Petersburg, Florida Area
    • Director of Online Marketing
      • May 2017 - Feb 2019
      • Tampa/St. Petersburg, Florida Area

    • United States
    • Events Services
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Mar 2015 - May 2017

      In this position I was responsible for the strategic planning and execution of all global marketing activity for The Shared Services & Outsourcing Network (SSON). This included it's social communities, Sponsored campaigns and providing event support. I handle all aspects of direct, digital, social and content marketing.This comprises of but is not limited to the following:- Creating campaigns for Email Marketing, Social Media, Member Acquisition, Client Management and PR- Providing advice on the structure of sponsored campaigns from beginning to end- Managing season marketing projects throughout the year- Managing the PPC via Google AdWords and LinkedIn Ads - Negotiating and managing contra deals and strategic partnerships within the industry - Working with every regional office across EMEA, APAC, and the Americas

    • Digital Marketing Coordinator
      • Sep 2014 - Feb 2015

      Responsible for executing and managing marketing activity for The Shared Services & Outsourcing Network (SSON) and it's social communities. Involving all aspects of direct, digital, social and content marketing.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Marketing Executive - Outsource Magazine
      • Apr 2014 - Sep 2014

    • Social Media Coordinator
      • Jan 2014 - Apr 2014

      •Develop and manage social media accounts for At Home Magazine with Lorraine Kelly and Sarah Beeny through driving brand awareness, engagement and traffic to magazine website•Monitor, listen and respond to users across all social media platforms, developing relationships and engaging in active conversations to build consumer loyalty•Utilize WordPress to upload, edit and manage website articles, blogs and competitions.•Find and create content that is genuine and interesting to both niches and wider audiences •Work with advertisers on building online presence through At Home Magazines brand via social media tools and blogs•Use a combination of Hootsuite, Google Analytics, Facebook Insights and other social analytical tools to optimize posting time, cadence and drive an increase in At Home Magazine’s online fans by over 25% in 2 months

  • Dart Enterprises (Cayman) Ltd
    • Grand Cayman, Cayman Islands
    • Marketing Assistant
      • Oct 2012 - Dec 2012
      • Grand Cayman, Cayman Islands

      • Worked alongside creative team to develop and produce 20-page Christmas catalogue, which included liaising with retail tenants, assisting on photo shoots, gathering copy materials and proof reading • Shoot assistant for 4 page fashion spread for Destination Cayman 2013 magazine, including on the day preparations, compiling background footage and general support • Shoot assistant for new residential photography to be used for future marketing campaigns • Aided in the implementation and running of major public events such as Breast Cancer Awareness Month Launch, Lauren Conrad Book signing Event and Breakfast with Richard Branson event. Duties included working front of house and managing guest list on the door • Created content for weekly newsletter, monthly events press releases and other one-off event releases • Ongoing support for Marketing, Events and PR teams, such as compiling end of year Board reports, weekly internal reports, corporate holiday gifting and general admin aid

  • Drexel University
    • Philadelphia, PA
    • Student Center Concierge
      • Sep 2011 - Jun 2012
      • Philadelphia, PA

      • Provided knowledge of Drexel University and surrounding Philadelphia area to students, families and prospective Drexel students• Distribute mail and faxes to administrative staff• Approve and post student and community flyers• Monitor the distribution of laptops and temporary IDs• Additional duties as assigned by Student Union Operations Administration

  • MTV Networks
    • New York City
    • Consumer Marketing Intern at VH1
      • Jan 2012 - Apr 2012
      • New York City

      • Coordinated with media buyers to bring together final decks for Internal and External Marketing Executives to use as a guide for planning future initiatives• Produced several marketing presentations using PowerPoint and channel flow charts, that will go on to be used by department heads as a recap for the consumer marketing that went into effect for a particular show• Conducted social media research on current TV shows to give marketing directors the proper information on what consumers between the 18-35 demographic were searching online• Collaborated with the consumer research team on marketing to develop efficient sales support collateral for the VH1 brand overall• Collected Ad’s by Vh1 competitors to evaluate logo placement as well how it effects the consumers with the consumer research team• Conceptualized creative ideas to incorporate the Vh1 Classic Brand with the Comic Con/E3 Convention in LA• Executed strong written and verbal communication skills to successfully complete tasks at hand

  • Starbucks
    • Philadelphia, PA
    • Barista
      • Sep 2010 - Nov 2011
      • Philadelphia, PA

      • Prepare coffee orders to customer specifications • Process cash and credit transactions • Resolve customer concerns and complaints • Help train new employees

    • Advertising/Sales Intern
      • Sep 2010 - Mar 2011

      • Created media kits used for client meeting requested by the Account Executives and job-jacketed advertisements previously published in the magazines• Researched and developed sales leads which resulted in 10+ new clients for the magazine• Proofed and fact-checked advertisements and copy for Philly Mag & Philadelphia Wedding before publication to ensure accuracy and client satisfaction• Attended and helped to make major events hosted by the magazine run according to schedule

    • Receptionist
      • Apr 2007 - Jan 2009
      • Cayman Islands

      • Greeted up to 15+ customers a day and provided any assistance requested including giving them knowledgeable information about their insurance and their potential co-pay• Scheduled appointments and procedures for all patients • Processed cash and credit card transactions of up to $1000 per day & handled pickups for dental supplies vital to the clinic's daily operations

Education

  • 2022 - 2022
    Yoga Alliance
    200 - Hour Yoga Teacher Training
  • 2013 - 2014
    University of Westminster
    Master of Arts (MA)
  • 2009 - 2012
    Drexel University
    Bachelor of Science in Business Administration
  • 2007 - 2009
    University College of the Cayman Islands Grand Cayman, Cayman Islands
    Associates of Arts 2007

Suggested Services

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Industry Focus. “Government Administration”

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