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Tim Williams is a seasoned executive with extensive experience in managing key client accounts, driving sales growth, and ensuring customer satisfaction in the AV industry. As a National Account Manager at Samsung Australia, he developed and maintained strong business relationships with partners, identified opportunities for growth, and successfully closed sales deals. Prior to this role, Tim held various positions at HP, Nikon Australia, and other companies, where he demonstrated expertise in product knowledge, campaign management, and business development. He has also worked in media presentations, brand awareness, and advertising, leveraging his skills in team building, budgeting, and forecasting to drive business success. With a Master of Business Administration (M.B.A.) from the Australian Institute of Business and a Bachelor of Technology (B.Tech.) from Macquarie University, Tim is equipped to tackle complex challenges and drive growth in various industries. His certifications include Microsoft Certified: Azure AI Fundamentals, Microsoft Certified: Azure Fundamentals, Google Ads Display Certification, and Google Ads Search Certification.

Credentials

  • Microsoft Certified: Azure AI Fundamentals
    Microsoft
    Nov, 2020
    - Apr, 2026
  • Microsoft Certified: Azure Fundamentals
    Microsoft
    Oct, 2020
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Sep, 2020
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Sep, 2020
    - Apr, 2026
  • Introducing AI to Your Organization
    LinkedIn
    Jul, 2020
    - Apr, 2026
  • Certificate IV in Small Business Management
    Mission Australia
    Jun, 2003
    - Apr, 2026
  • Microsoft Certified Systems Engineer: Security (MCSE)
    Microsoft
    Nov, 1999
    - Apr, 2026

Experience

  • Samsung Australia
    • Olympic Park, Sydney
    • National Account Manager
      • Nov 2022 - Present
      • Olympic Park, Sydney

      National account manager for audiovisual (AV) products responsible for managing the largest key client accounts at the national level in the AV industry. Charged with developing and maintaining strong business relationships to drive sales, meet revenue targets, and ensure customer satisfaction.Key responsibilities:Building and nurturing relationships with key decision-makers within partner organisations. Encompassing daily communication, conducting business reviews, understanding partner goals and challenges, and identifying opportunities for growth.Developing sales and marketing strategies to drive revenue growth. Identification of cross-sell opportunities, negotiating contracts and pricing, and closing sales deals.Monitoring industry trends, competitor activities, and market dynamics to identify opportunities for expanding Samsung's presence and market share. Inclusive of analysing customer feedback and data to improve product positioning.Collaborating with cross functional internal teams to ensure smooth execution of sales strategies, delivery of products and services, and overall customer satisfaction.

  • HP
    • Sydney, New South Wales, Australia
    • National Account Manager Retail
      • Mar 2021 - Nov 2022
      • Sydney, New South Wales, Australia

      A 2-year contract to manage and lead the NSW/ACT retail territory. Quickly expanded to encompass partnership management of national distributors and retail partners, as well as cross-functional business analytics for sales, product and marketing.Product Expansion | Distribution | Business Development | Contract Negotiation | Forecasting • Reengagement with lapsed and underserved national retail partners to rebuild the HP retail presence.• Managed realignment of supply chain from a direct purchase model to supply through distribution for multiple multi-site retail partners.• Established ranging, pricing and go-to-market strategies to differentiate HP brand offerings across the channel. • Developed live instore portal for HP retail representatives providing aggregation of existing shipping and sales data and actionable insights for relative store performance both laterally and historically.

  • openshop (Australian Shopping Network)
    • Sydney, New South Wales, Australia
    • On-Air Technology Expert ➤ Media Presentations ➤ Brand Awareness ➤ Advertising
      • Jul 2020 - Jun 2021
      • Sydney, New South Wales, Australia

      Australian free-to-air broadcast home-shopping network, specialising in showcasing premium products and prestigious brands.Key Focus AreasProduct Knowledge Campaign ManagementPositive Media PresenceImpact & Highlights➤ Ongoing live show schedule of multiple HP notebooks and convertibles. Live demonstrations of HP unique selling points, Microsoft Windows 10, Bang & Olufsen integration, Intel and AMD technologies.➤ HP launch shows established channel revenue records.➤ Ongoing live show schedule of Soniq UHD AndriodTV's.➤ Australian launch of Rush Charge.➤ Additional brands secured for future launches.Accountabilities• Ensure brands are presented in a beneficial and persuasive tone.• Engender trust with the viewing audience generating sales success and longevity. • Partner with host to generate consistent on-screen chemistry.• Provide timely responses to on-air questions demonstrating broad and deep product knowledge accelerating product acquisition.• Assist in creation, management and demonstration on screen marketing assets to maximise the sales opportunities.

    • Australia
    • Consumer Electronics
    • 1 - 100 Employee
    • SENIOR PRODUCT MANAGER / BUSINESS INTELLIGENCE MANAGER ➤ Business Strategy ➤ Leadership
      • Feb 2016 - Jun 2020

      Nikon is one of the world's leading suppliers of products and solutions based on advanced opto-electronics and precision technologies.Key Focus AreasDigital Product DevelopmentData-Led AnalyticsTeam Building and DevelopmentBudget Development & ManagementRevenue GrowthImpact & Highlights➤ Championed data led business analytics, achieving revenue, profit & inventory targets maximised against budget conditions.➤ Developed cross-skilled highly motivated team, slashing staff turnover and increasing performance.➤ Delivered a net margin increase with data-supported changes to marketing communications and product focus.Accountabilities• Develop predictive forecasts to deliver insights of future market conditions and product demand ensuring high levels of data management and accuracy.• Digital Product Development, dashboard and data repositories, to enable both static structured access and insight discovery generation.• Advance business intelligence and analytics systems and capabilities.• Create annual budget and strategy for Australia and distribution operations in New Zealand considering product mix and volume, local revenue, and gross profit.• Develop product promotions to maximise opportunities within a balanced scorecard for brand.• Monitor business operations covering inbound and outbound logistics, international stock procurement and forecasting, market intelligence acquisition and future product planning, customer ranging and promotions, and strategic marketing alignment.• Develop, maintain and advance strategy and process to monitor go-to-market initiatives in pricing, promotion, compliance and ROI.• Maintain effective communication across international and local senior management delivering re-occurring metrics and insightful commentary.• Review develop and mentor processes and systems company wide for opportunities to leverage existing technology investments for reduced costs and greater efficiencies.

    • Business Development Manager ➤ Cross Functional Teams ➤ Coaching ➤ Distribution
      • Jun 2012 - Jan 2016

      Key Focus AreasStrategyProduct ExpansionBudget Development & ManagementRevenue GrowthImpact & Highlights➤ Consistently delivered on growth budgets in a persistently declining market.➤ Negotiated ongoing commitment to clearance of refurbished stock meeting external stakeholder expectations and internal strategic and operational objectives.Accountabilities• Mentoring and coaching National Business Management team creating opportunities through strategic planning and range expansion.• Identify best practice for processes and procedures and target opportunities for improvement.• Budget accountability for AU distribution channels.• Establishment of new distribution stakeholders expanding new product into new segments.• Develop and implement distribution marketing, pricing and product strategy.

    • National Field Sales Manger ➤ Budgeting ➤ Metrics ➤ Talent Development
      • Apr 2010 - May 2012

      Key Focus AreasTeam Building and DevelopmentBudget AchievementMentoringCoachingImpact & Highlights➤ Delivered above budgeted growth targets in a market that had plateaued.➤ Established market leadership and subsequent market dominance in targeted sports optics categories.Accountabilities • Daily operational management and budget accountability of 11 full-time, nationally distributed, remote sales representatives.• Creation and allocation of budgets, optomisation of regions and accounts.• Strategic alignment of sales team’s goals and performance indicators with corporate strategic direction.• Oversee professional development through coaching, mentoring, structured learning, role expansion and personal experience.

    • National Business Manager ➤ Business Development ➤ Contract Negotiation ➤ Forecasting
      • Nov 2008 - Apr 2010

      Key Focus AreasBudget AchievementMarketing and PromotionProduct DevelopmentOperational Effectiveness Strategic PlanningImpact & Highlights➤ Negotiated multiple new national accounts with subsequent combined sales leapfrogging Nikon to #1 by market volume. ➤ Achieved triple digit sales growth within existing established national CE leader.Accountabilities • Ensure budget achievement, maximised sales opportunities and support the Nikon strategic, tactical and operational objectives.• Negotiate product mix, promotion, co-op advertising and pricing with stakeholders of National accounts. • Influence, establish and maintain strong relationships with senior leadership and external stakeholders.• Provide recommendations, reports and briefings to shape strategic directions and inform current and future business.• Forecast and alignment of replenishment with external channel partners. Collaboration with internal product management for operational effectiveness.

  • TVSN CHANNEL PTY LTD
    • Frenchs Forest
    • Product Evangelist ➤ Media Presentations ➤ Brand Awareness ➤ Advertising
      • Aug 2012 - Jun 2020
      • Frenchs Forest

      Australian and New Zealand broadcast, cable television and satellite television network, specialising in home shopping, showcasing products, prestigious brands, and international trends.Key Focus AreasProduct Knowledge Campaign ManagementPositive Media PresenceImpact & Highlights➤ Approximately 300 hours of live and unscripted airtime.➤ Dozens of models successfully launched.➤ Positively affected sales marketwise with attribution to live shows.Accountabilities• Ensure the brand is all presented in a beneficial and persuasive tone.• Engender trust with the viewing audience generating sales success and longevity. • Partner with a variety of hosts to generate consistent on-screen chemistry.• Provide timely responses to on-air open calls and emails demonstrating broad and deep product knowledge accelerating product acquisition.• Create, manage and demonstrate on screen marketing assets to maximise the sales opportunity.

  • Belkin International
    • Tuggerah, NSW, Australia
    • Senior Account Manager
      • Jun 2004 - Oct 2008
      • Tuggerah, NSW, Australia

      • Establish and maintain relationships with retail key partners to grow market share and achieve revenue and profit targets. • Hold accountability for developing and maintaining strong business relationships.• Report monthly on achievements verses budgets on revenue, profit and return rate.• Implement global sales and marketing initiatives at a state (NSW/ACT) and store level.• Develop and deliver tailored solutions, promotions and training across the state (NSW/ACT) to achieve global marketing and sales goals.• Conduct quarterly business reviews with clients to ensure achievement of maximum benefit from the Belkin brand.• Manage store or customer escalations.• Feedback to Product Development to assist with the future development of Belkin’s technology, products and value proposition.• Develop and execute monthly call cycles with 100% coverage to ensure that all clients are visited and consulted in a consistent manner.• Leverage Belkin’s strengths to build product champions at client management level and the floor staff.• Act as first point of contact for all field staff to support growth and development of the individual as well as the clients they represent.

  • The Marketing Department
    • Sydney, NSW, Australia
    • Product Evangelist
      • Nov 2003 - Jun 2004
      • Sydney, NSW, Australia

      Duties• Establish and maintain relationships with key partners in assigned accounts to maintain market and mind share. • Implement global marketing initiatives at a store level.• Encourage and ultimately enlist customers in the Genuine Intel Dealer program.• Negotiate for display position and deploy all relevant marketing and promotion materials.• Leverage Intel brand strength to build product champions in senior client management level and floor staff.• Deliver training to the floor and sales staff about the advantages to themselves and their customers of the Intel product range.• Manage short-term promotion teams to ensure the overall goal of the exercise was achieved within branding and action guidelines for Intel and its subsequent promotion partners.Achievements• Delivering one-on-one or group in store training concerning latest technologies and how to sell them.• Deploy and construct effective point of sale marketing presences.• Recruit channel members into new marketing initiatives and deliver ongoing special programs fulfilment.• Gained favoured Intel representative status in numerous public engagements and channel engagements such as various Telco Centrino promotions, Extreme Edition Processor game days and Intel Channel Conference representative.

    • Internal Sales
      • Apr 2002 - Dec 2002
      • Sydney, NSW, Australia

      Duties• Maintain minimum call out ratios to constantly source potential new clients for the Sydney training site.• Meet with clients on attendance to the training facility to discuss the training needs of their organisation.• Secure sales of training memberships to clients allowing them access to the Sydney training facility.Achievements• Secured National/International Training Contract for Johnson and Johnson Consumer division. 400+ staff across Australia and New Zealand.• Secured National Training Contract for Random House Publishing. 120+ staff across Sydney and Melbourne.• Secured Preferred Supplier Agreement with Hyundai/Audi (CycleCarriage). 300+ people across Australia for applications, technical and soft skills training.• Gained personal invitation to Kellogg Australia/New Zealand closed tendering system for applications training.• Introduced monthly email newsletter to the company, inaugural month delivered approximately $10,000 in revenue and, at time of departure, maintained 3000 active subscribers.

  • Computerwire Inc
    • Sydney, NSW, Australia
    • Account Manager
      • Aug 2000 - Feb 2002
      • Sydney, NSW, Australia

      Duties• Maintain minimum call out ratios to constantly source potential new senior and C-level IT executives across Australia for services of the international advisory and research services focused on IT decision making, cost rationalisation and IT control technology.• Meet with clients to review their needs and in consultation develop a bespoke research subscription model that meets identified needs.• Present the requirements for tailored research to HQ in London outlining scope and depth of the request. • Manage all aspects of the account including relationship, renewal and billing. Achievements• Secured international subscription for a standardised IT news feed to all Dimension Data employees globally.• Secured and delivered custom research solution for Telstra Research covering a variety of mobile and Wi-Fi technologies.

  • SOLUTION 6 HOLDINGS LTD
    • Sydney, NSW, Australia
    • Assistant Release Manager
      • Jan 1998 - Aug 2000
      • Sydney, NSW, Australia

      Duties• Work with the various development teams to maintain a ever advancing build of the CABS2000 product.• Maintain the versioning library within Merant PVCS Version Manager with multiple development streams and folds into a release product.• Assist in assessing proposed releases for functional compliance and stability against a pre-set list of core functionality and targeted development goals.• Develop and update the global CABS2000 installer using WISE Installer software.• Serve as first point of contact for the global consultants as they in turn supported the big 6 accounting firms of the day.

  • CMG Worldwide
    • Indianapolis, Indiana, USA
    • Database Administrator / Application Programmer
      • Dec 1996 - Dec 1997
      • Indianapolis, Indiana, USA

      US based position as a graduate programmer. Product development and maintenance of an in-house system to monitor and track license agreements, renewals and payments.Day-to-day advancement of a live digital platform with core code segments in Visual Basic and C++. Development tasks were a subset of a weekly functional tasks as agreed to by the team of 4 including the manager.Feature releases released quarterly after a small number of pre-release test users approved the of changes as overseen by myself. Database development was based on MS SQL Server.

Education

  • 2015 - 2016
    Australian Institute of Business
    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
  • 1993 - 1996
    Macquarie University
    Bachelor of Technology (B.Tech.), Computer and Information Sciences, General

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Industry Focus. “Computers and Electronics Manufacturing”

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