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Tim Taylor, Cm profile image

Tim Taylor, Cm

Director of Marketing at gtechna
Intro Book
Tim Taylor, CM, is a seasoned marketing expert with 16 years of experience in marketing management, leveraging his skills in digital media, marketing automation, and strategic partnerships to drive growth and expansion for gtechna.
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Location
Montreal, Quebec, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
  • Portuguese Limited working proficiency
  • Spanish Limited working proficiency
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Bio

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Tim Taylor, CM A seasoned marketing leader with 16 years of experience, Tim Taylor has bolstered brands and driven growth through innovative marketing strategies. As Director of Marketing at gtechna, he championed brand consistency, developed internal marketing programs, and launched digital media initiatives, including an in-house video studio and a vlog that personalized the brand experience. With expertise in marketing automation, web technologies, and search strategies, Tim has increased website visits by 150% and nurtured strategic partnerships with top brands. Holding a Master's degree in Communications from Concordia University and a Chartered Marketer (CM) designation from the Canadian Marketing Association, Tim is a skilled communicator and leader with a proven track record of success.

Credentials

  • Chartered Marketer (CM)
    Canadian Marketing Association
    May, 2024
    - Apr, 2026
  • Advanced Google Analytics Certified
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Apr, 2026
  • HubSpot Email Marketing Certified
    HubSpot
    Feb, 2021
    - Apr, 2026
  • HubSpot Social Media Certified
    HubSpot
    Feb, 2021
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Apr, 2026
  • HubSpot Contextual Marketing Certified
    HubSpot
    Feb, 2021
    - Apr, 2026
  • Certified Google Ads Professional
    Google Ads
    Nov, 2020
    - Apr, 2026
  • HubSpot Marketing Software Certified
    HubSpot
    Nov, 2020
    - Apr, 2026
  • DEP in Business Management
    Quebec Ministry of Education

Experience

  • gtechna
    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Marketing
      • Jan 2023 - Present

    • Marketing Manager
      • Apr 2008 - Jan 2023

      ◉ Deliver Unique and Memorable Marketing Communications PlansBolstered the brand helping lead the company into a period of significant growth and expansion into international markets ◉ Champion Brand Ensuring Consistency Across All Marketing Communications Ensure consistency across all marketing communications; maintain style guide for development of digital presence, GUIs, marketing collateral, campaigns, product development, etc. ◉Lead Internal Marketing Activities to Promote Brand Awareness and Team BuildingDeveloped internal marketing program to create transparency and inspire a cohesive and more engaged corporate culture◉Spawn Digital Media ProgramsBuilt an in-house video studio; launched a vlog that focuses on personalizing the brand experience for web 'guests'​ by recruiting staff as industry evangelists and corporate ambassadors ◉Support Efficiency and Measurability Through the Implementation of Marketing Automation Tools Led the implementation of an integrated marketing management system to capture actionable data from keyword analytics to market segmentation to lead lifecycle tracking and intelligence gathering on competitive landscapes◉Advocate New Web Technologies and Search StrategiesDeveloped Web strategies informed by the most current Web technologies and best practices from parallax scrolling to dot navigation and shrinking headers to WebGL. Developed search strategies from content marketing and technical SEO (i.e SSL and rich snippets implementation) to responsive and mobile optimization increasing website visits 150%◉Liaise with Stakeholders and Cultivate Strategic PartnershipsNurtured partner relationships including Samsung, 3M, Zebra, Motorola, Honeywell, Intermec and more.◉Inaugurated the Company’s First LinkedIn Group◉Publish eBooks, infographics and SlideShares as a part of content strategy and link building strategy

    • Marketing Manager
      • Apr 2008 - Jan 2023

  • Gmobile45
    • Marketing Communications Consultant
      • May 2010 - 2011

      ◉ Provided consultative services with regards to branding and marcom strategy

  • Center for Research-Action on Race Relations (CRARR)
    • Public Relations and Communications Officer
      • Jan 2002 - Jan 2006

      ◉ Media Relations, Public Relations and Events ManagementEarlier in my career as a Communications Officer, I had the opportunity to gain enriching experiences with a great team of social activists at The Centre for Research Action on Race Relations (CRARR) from 2002 to 2006. I organized high profile events for U.S. Congressmen and Canadian Ministers, including the 2002 Summit on Hate Crimes and Racial Profiling and the 2006 Summit celebrating the 20th anniversary of the Employment Equity Act.

Education

  • 2002 - 2007
    Concordia University
    Master's, Communications, Media Studies, Graphic Design, Business Management
  • University of Windsor
    Honors BA Communications, Telecom, Persuasion, Film Theory, Film & Video Production, Critical Cultural Studies

Suggested Services

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Industry Focus. “IT Services and IT Consulting”

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