Experience

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  stichd

  • 's-Hertogenbosch, North Brabant, Netherlands

  • Creative Director

    • Dec 2022 - Present
    • 's-Hertogenbosch, North Brabant, Netherlands

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  Gymshark

  • GSHQ - Solihull

  • Gymshark Design Director - Womens, Mens, Apparel, Footwear and Accessories

    • Dec 2018 - Apr 2022
    • GSHQ - Solihull

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  Reebok

  • Design Director Reebok Classics Footwear & Apparel

    • Aug 2017 - Nov 2018

  • Design Director Reebok Classics Footwear & Apparel

    • Jun 2016 - Aug 2017

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  Nike

  • United States
  • Retail
  • 700 & Above Employee

  • Sportswear Design Director

    • Apr 2014 - Nov 2014

    Managed the Design Team across five collections of sport inspired lifestyle including Nike Track and Field, Nike Air, Nike FC, Nike Court and Nike KnowsBranded lifestyle collections rooted in Nike history for the key sports of running,basketball, football, tennis, american football and baseball respectively.A unique blend of streetstyle, sports culture and nike heritage.Director role as the key point person in Global HQ for “Amplify” Sportswear designAs the Director, the role was to translate creative direction. Nurture apprel innovation, in respect to consumer needs.Work on design strategy. Ensure the design process ran on time. Plan both inspiration and supplier travel including handling the design budget. Mentor and coach team members. Conduct critical appraisals and apportion bonus payments. Oversee collection design giving critical feedback. Present throughout the season to senior design leadership. Lead lookbook creation as inspiration tool for the design team. Plan, design and execute a showroom to showcase seasonal design. Manage colour process and lineart creation. Liase with merchandising function on business strategy and product development team for costing, sampling and product execution.

  • Football Design Director

    • Mar 2013 - Apr 2014

    Director role as the key point person in Global HQ for Soccer apparel designAs the Director of Football the role was to translate creative direction and nurture innovation. Work on design strategy. Communicate with Europe based design team, Update design leadership regularly. Work cross functionally with equipment and footwear design as well as brand design, marketing and merchandising functions.

  • Senior Football Designer - Club kits lead

    • Oct 2008 - Mar 2013

    Managing team that designed all Nike global club football kits and also mens football training collections. Lead, coach and design alongside the team. Travel to clubs to present designs for final sign off. Manage design process from concept to final design and then through hand off and sampling process with merchandising and development functions. Implement seasonal colour palette, design direction, apparel innovation platforms. Onsite travel and inspiration travel. Conduct twice yearly team appraisals.

  • Apparel Innovation Designer

    • Apr 2007 - Oct 2008

    Working specifically with the Apparel Advanced Innovation team based at WHQ to drive innovation into apparel. Nurture innovation from within Nike and also with external suppliers in manufacturing, machinery and material supply to develop apparel specific technologies. Design conceptually and sample ideas to inspire internally.

  • Product Designer 2 - Football

    • Jan 2006 - Apr 2007

    Design of Global Footwear Franchise lines

  • Product Designer 2 - Mens Performance

    • Dec 2003 - Jan 2006

    Inline design of mens performance running, tennis and athletic training collections

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  Sprayway Ltd

  • Outerwear Designer

    • Jan 2000 - Nov 2003

    Performance Outerwear Designer

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  Trepass

  • Outerwear Designer

    • Jul 1999 - Jan 2000

    Performance Outerwear Designer