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Tim Lukens

President, adflow.ai at Fluent, Inc
Intro Book
Seasoned marketing executive with 20+ years of experience in strategic partnerships, customer acquisition, and product management.
  • Claim this Profile
Location
Westport, Connecticut, United States, US
Skills
  • Strategic Partnerships
  • Customer Acquisition
  • Product Management
  • Direct Marketing
  • Marketing Strategy
  • Show all
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Bio

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Tim Lukens is a seasoned executive with 20+ years of experience in strategic partnerships, customer acquisition, product management, and marketing strategy. He has held leadership positions at Fluent, Inc, True North Loyalty, Prospectiv Direct, and Affinion Group, and has a strong educational background in marketing and philosophy from UCLA and Colgate University.

Experience

  • Fluent, Inc
    • New York, New York, United States
    • President, adflow.ai
      • Jan 2022 - Present
      • New York, New York, United States

      adflow.ai is the leader in post-transaction monetization and engagement. We deliver greater value to our e-commerce and advertiser partners than any other solution in the market. Our parent company, Fluent, Inc. (NASDAQ: FLNT), is a leader in customer acquisition for global brands across a wide array of industries. Fluent has invested over $1BN in media to build a global audience and performance solution set designed to deliver business growth.

  • True North Loyalty
    • Westport, CT
    • Founder & CEO
      • Jul 2017 - Present
      • Westport, CT

      True North is a subscription marketing business, which delivers high-value products to consumers and signficant incremental revenue to its distribution partners. Investor-backed, True North was successfully sold to Fluent Inc in 2022.

  • Prospectiv Direct
    • Billerica, MA & Westport, CT
    • CEO
      • Apr 2014 - Dec 2017
      • Billerica, MA & Westport, CT

      Prospectiv Direct is a digital lead-generation and data technology company that connects brands with buyers. I acquired the business from my former employer, successfully re-built and grew the company, and then sold it to a strategic partner in 2016.

  • Affinion Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Executive Vice President, Global Corporate Strategy
      • Nov 2012 - Apr 2014

    • Executive Vice President, Retail Solutions Division
      • Nov 2011 - Nov 2012

    • Senior Vice President, Connexions Loyalty & Affinion Product Development
      • Jun 2009 - Nov 2011

    • Senior Vice President, Product Development
      • Jan 2008 - Jun 2009

    • Vice President, New Channels, New Product & Business Development
      • Oct 2005 - Jan 2008

    • Senior Director, Business Development
      • Sep 2004 - Oct 2005

  • Cafe Media (ClubMom)
    • New York City
    • Senior Director, Business Development
      • Jan 2000 - Sep 2004
      • New York City

  • Mitchell Madison Group
    • Greater Los Angeles Area
    • Associate
      • Jun 1999 - Jan 2000
      • Greater Los Angeles Area

  • PepsiCo
    • Purchase, NY
    • Summer Associate
      • May 1998 - Sep 1998
      • Purchase, NY

Education

  • 1997 - 1999
    UCLA Anderson School of Management
    MBA, Marketing and Strategy
  • 1987 - 1991
    Colgate University
    Bachelor's degree, Philosophy and Religious Studies
  • 1983 - 1987
    St. Paul's School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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