Experience

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  Express Revenue Network

  • Affiliate Manager

    • Apr 2024 - Present

    • Oversee campaigns and creatives for affiliates on channels including Facebook, Google, email marketing, organic SEO sites, paid display networks, SMS and more• Generate sales, leads and calls through affiliate partners for a wide range of brands and product types internationally• Optimize campaign performance by analyzing EPC, conversion rates and buyer retention data to meet goals for advertisers and affiliates • Travel frequently to domestic and international trade shows to represent the company and develop new partnerships • Support affiliates with troubleshooting and technical challenges on their campaigns• Maintain compliance with TCPA, copyright and other legal codes on all channels and adhere to strict fraud prevention methods • Implement tracking code and pixels to integrate with outside partners and systems

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  YouTube

  • https://youtube.com/katiehespe

  • Influencer and Chief Video Editor

    • Jan 2017 - Present
    • https://youtube.com/katiehespe

    - Responsible for editing all video content- Manage all business and sponsorshipopportunities- Perform on-camera in 50% of videos

• 

  AdMediary LLC

  • Sr. Director - Network

    • Jan 2023 - Sep 2023

    - Oversaw the Business Development department, including 6 Affiliate Managers, 1Scheduling Manager and 1 Operations Manager.- Responsible for all inbound click, lead and call traffic from publisher partners,amounting to over $35M in annual revenue.- Successfully onboarded 50+ new affiliates by attending industry trade showsand manually prospecting.- Spearheaded the planning and launching of a new vertical by organizing advertiserand publisher requirements and creating an actionable game plan- Produced and implemented a company-wide training and onboarding programfor new and existing employees.

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  CAKE (getCAKE.com)

  • Newport Beach, CA

  • Team Lead, Client Success

    • Mar 2015 - Jan 2023
    • Newport Beach, CA

    • Strategize with client executives to improve their online marketing campaigns• Increased my personal client portfolio from $2M to $3M in licensed annual revenue within 12 months• Provide client with on-going support and training to optimize their ROI• Work closely with Product and Development teams to troubleshoot problems and document product enhancement requests• Assist in creating and maintaining product documentation

• 

  nuvotera

  • Channel Account Manager

    • Jan 2014 - Feb 2015

    • Manage 300+ Channel Partners• Actively communicate with Channel Partners about new products/services• Provide tools to the partners to increase channel volume• Analyze partner's corporate strategy and align mutual interests• Developed business plans for the future of the sales department• Completed executive training in Channel Management and Cloud Management

  • Customer Account Manager

    • Jan 2014 - Jun 2014

    • Process new client applications• Manage 3000+ direct customer accounts• Focus on customer retention and growth

  • Business Development Manager

    • Apr 2013 - Jan 2014

    • Generate lead opportunities by networking at industry trade shows• Perform live product demos with prospective clients• Close deals for email security and web protection services• Manage prospect accounts to optimize sales results

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  Epicor Software Corp

  • Irvine, CA

  • Business Development Representative

    • Jan 2012 - Mar 2013
    • Irvine, CA

    • Communicate with corporate decision-makers concerning ERP software.• Research individual companies in order to optimize quality of calls.• Prepare and execute company presentations for prospective clients.