Experience

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  Freelance

  • Portsmouth, New Hampshire, United States

  • Emergency Department Volunteer Coordinator

    • Oct 2022 - Present
    • Portsmouth, New Hampshire, United States

    Support nurses, patients, families and doctors in the emergency room of a Level II trauma center. Develop and deliver volunteer training to 100s of student and adult volunteers at multiple regional hospitals.

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  Elastic Brands

  • Newmarket, New Hampshire, United States

  • Advisor, Coach, Mentor, Bass vocalist

    • Jan 2021 - Present
    • Newmarket, New Hampshire, United States

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  George P Johnson Experience Marketing

  • United States
  • Advertising Services
  • 700 & Above Employee

  • VP, Strategy & Planning, Cisco Systems Inc.

    • Aug 2014 - Jan 2021

    Lead strategist on Cisco projects worldwide for George P. Johnson.

  • Executive Director, Strategy & Planning, Cisco Systems, Inc.

    • Oct 2012 - Aug 2014

    Provide strategic counsel to Cisco on their top-tier customer, partner, and employee "experiences:" customer conferences, partner events, and sales meetings. Ensure alignment with strategy across far-flung staff and vendor teams; develop program measurement model and plans to track goal attainment and drive future program evolution. Achieved highest-ever satisfaction metrics for all three global programs. Drive alignment with strategy across George P. Johnson operations and creative teams.

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  RSD

  • Geneva Area, Switzerland

  • CMO

    • Apr 2008 - Sep 2012
    • Geneva Area, Switzerland

    Executive responsible for global marketing strategy and execution for this pioneer in information governance.* Led development of new go-to-market strategy for the industry's first information governance platform, RSD GLASS.* Rebranded and relaunched the company* Built staff and programs to drive key lighthouse accounts, and to reinvigorate legacy accounts* Implemented automated, integrated demand generation programs for global markets

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  elasticbrands.com

  • Andover, MA

  • Founder

    • Jan 2008 - Sep 2012
    • Andover, MA

    Founder and Principal* Lead strategist, George P. Johnson. Led strategy for Cisco GSX, the networking giant’s global annual sales kickoff event.* CMO, RSD SA. Reported to the CEO of this Geneva-based software company. Led North American and European teams (in English and French), through comprehensive rebranding, development of new product and go-to-market strategy, execution of all marketing programs. Successfully transitioned this 35 year-old company from the mainframe archiving category to the emerging information governance market. 100% increase in new license revenue in first year post-rebranding and relaunch.* Consultant, AppZero. For this virtualization technology startup, developed and delivered new product launch program, including all-new messaging & collateral, PR / AR briefing materials, launch event logistics – within 60 days* Communications consultant, Acquia. For this open source social publishing company founded by Drupal project leader Dries Buytaert, including their best-performing thought-leadership white papers for content syndication programs

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  Progress Software

  • VP Marketing, Sonic Software

    • Jul 2002 - Apr 2008

    * Responsible for marketing worldwide for Sonic, Actional, and DataXtend product lines. Functional areas include product marketing, marketing communications, demand creation, public relations, analyst relations, partner marketing, web marketing and marketing / sales operations* Established “Enterprise Service Bus” category for Sonic as first mover, inventor, innovator – recognized in published research by Gartner, IDC* Revenue grew from $16 million 2002 to $34 million in 2005; acquired by Progress for over $50 million in 2005* Participated in acquisition teams for eXcelon Corporation (December 2002), Actional and Pantero (2006); projected $100 million in revenue for FY 2008

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  Netegrity, Inc.

  • VP, Marketing

    • 2001 - 2002

    * Responsible for global, central marketing functions, including corporate and brand programs, all demand generation and marketing communications, press and analyst relations, partner marketing for $100 million enterprise security and portal vendor* Integrated and consolidated marketing following acquisition of DataChannel Corp.* Acquired by Computer Associates

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  Bowstreet

  • CMO

    • Nov 1999 - Mar 2001

    * Defined corporate identity and brand strategy for startup company* Executed brand launch including national print and out-of-home advertising program, Inside the Kaleidoscope industry conference and follow-up seminar and webinar series* Generated leads driving over $50 million in revenue* Established 15,000-contact database within 12 months* Managed $13 million budget across all marketing programs* Recruited marketing team of 25 in marketing communications, product management, product marketing, partner marketing, PR / AR* Achievements include: 5 Wall Street Journal editorial placements; twice named to Red Herring 100 Hottest Companies; Information Week and Internet World covers; advertising campaign selected for inclusion in graduate advertising textbook; leadership position ahead of IBM, Oracle, Microsoft, Sun, HP in new Gartner Magic Quadrant category: Web Services Platforms; press impressions of over 50 million* Executed company launch in Great Britain, France, Germany including public relations agency selection, press/analyst tours, initial demand generation programs

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  IBM

  • VP, Marketing

    • Mar 1997 - Nov 1999

    VP, Lotus Business Partner Program and IBM Partnerworld for Software* Managed 60 staff, 15,000 partners, influencing $500 million in revenue* Defined and delivered partner recruitment, enablement and retention programs* Integrated Lotus, IBM software partner programs under IBM PartnerWorld for SoftwareVP, e-business Software Marketing* Defined market and product requirements for IBM Websphere application server* Integrated technologies from 3 IBM research labs in build vs. buy analysis

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  Lotus Development

  • Director, VP Corporate and Product Marketing

    • Jun 1987 - Apr 1997

    Sr. Director, Notes/Domino Marketing* Launched Lotus Notes versions 4.0 and 4.5* Led rebranding of Notes server as DominoEngineering, field marketing and technical support* C and PC Assembly language programming* Two-year assignment to launch new Lotus business unit in Europe

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  Phillips Academy

  • Financial Aid Director, College Counselor, Instructor, Housecounselor, Coach

    • Jun 1983 - Jun 1987

    "Wearer of three hats:" instructor in computer science and in history; coach of championship girls' cross-country team; residential house counselor. Also served as College Counselor and Director of Financial Aid ($3+ million annual budget).