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Tim Coco is a seasoned communications professional with 40+ years of experience in public relations, corporate communications, marketing communications, and media relations. He has held leadership positions at Public Media of New England, Inc., COCO+CO., Inc., and Business Publications, Inc., where he successfully resurrected heritage radio stations, delivered profitability, and developed innovative communications strategies. He also worked at Ogden Projects Inc., Ottaway Newspapers, and Scripps League Newspapers, honing his skills in community relations, journalism, and media relations. As a seasoned executive, Tim has a strong track record of achievement, with a proven ability to develop and execute strategic plans, manage teams, and build strong relationships with clients and stakeholders.

Experience

    • President and General Manager
      • Apr 2011 - Present
      • Haverhill, MA

      Successfully resurrected Greater Haverhill’s heritage radio station as a respected public broadcasting and nonprofit news leader. The achievement is a result of advancing a clear vision with ambitious goals and timelines; developing data-driven, perceptive and innovative strategies; assessing and deploying multimedia (on-air, online, social media, podcasts, streaming audio and video and cable television) technologies; and carefully planning and guiding execution. This “can-do” attitude overcame regulatory, engineering and financial odds against creating a new, noncommercial, educational broadcast service. Comfortable filling any management chair in the organization, while setting policies and overseeing the day-to-day operations of 97.9 WHAV FM. This includes managing and mentoring news reporters, anchors, board operators, talk show hosts, development and sales staff, promotions, finance, engineering, programming and vendors.

  • COCO+CO., Inc.
    • Ward Hill, MA
    • President and CEO
      • Sep 1991 - Jun 2015
      • Ward Hill, MA

      With the founding of COCO+CO. (www.cocoboston.com), delivered dramatic results for clients with particularly challenging image and market share objectives. Success in each case was built on the belief corporate communications not only must be integrated to achieve necessary consistency and repetition, but also must be zealously ethical to build important trust. Delivered unusual client success rates and high returns on investment thanks to the ability to engineer innovative solutions using best practices and latest available technologies, assemble first-rate teams, precisely execute strategies and introduce the concept of “total avoided cost.”

    • Editor
      • Jan 1990 - Mar 1992
      • Manchester, N.H.

      Developed and produced a regional industry trade magazine and delivered profitability within eight months. Achievement was the result of careful planning, research, assembly of top talent, differentiating editorial content and delivering advertiser benefits.

  • Ogden Projects Inc.
    • Fairfield, N.J.
    • Community Relations Manager
      • Jan 1988 - Jan 1990
      • Fairfield, N.J.

      Hired to save a $264 million project that previously lost its permits, delivered complete victory by developing and executing a strategy to overcome consumer confusion and political grandstanding. As a result of achievement, went on to develop and implement one of the Fortune 500’s first successful integrated communications programs, delivering unprecedented growth and regulatory success nationwide. Breakthrough achievements were a direct result of preparing for, and addressing, concerns raised by all audiences, including investors, regulators and elected government leaders.

  • Ottaway Newspapers
    • Newburyport, Mass.
    • Staff Writer
      • Jan 1985 - Jan 1988
      • Newburyport, Mass.

      Based at the Daily News of Newburyport, Newburyport, Massachusetts, responsible for coverage of issues of regional importance, including banking, the environment, regional planning, health, education and transportation. Also edited special sections and inserts.

    • Staff Writer
      • Nov 1980 - Dec 1984
      • Haverhill, Mass.

      During course of employment at then-daily Haverhill Gazette, served as City Hall reporter and business page editor and writer. Researched and wrote about a variety of topics including banking, emerging technologies, utilities (divestiture of AT&T, rate cases, etc.), environmental, health care and municipal issues.

  • WHAV Broadcasting Co.
    • Haverhill, Mass.
    • News
      • 1978 - 1980
      • Haverhill, Mass.

      Beginning as an intern, recognition of abilities led to a full-time appointment as a member of the news department of then WHAV (AM) and 50,000-watt WHAV-FM (now WXRV).

Education

  • 1999 - 2002
    Lesley University
    Bachelors, Management

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