Experience

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  Tourism Tasmania

  • Australia
  • Leisure, Travel & Tourism
  • 100 - 200 Employee

  • Head of Content & PR, Tourism Tasmania

    • Sep 2022 - Present

    Tim is currently the Head of Content and PR at Tourism Tasmania, driving the development and execution of impactful content strategies and public relations campaigns globally. Leading a talented in-house Content Studio and managing global PR agencies in Australia, US, UK, New Zealand, Germany, Singapore, China, and Hong Kong, Tim guides the team to drive brand awareness through owned and earned channels and foster valuable media relationships to strengthen Tasmania's allure as a unique must-visit destination.

  • Head of Digital & Interactive Marketing, Tourism Tasmania

    • Jul 2021 - Sep 2022

    As Head of Digital for Tourism Tasmania, Tim led the strategic development and growth of the organisation’s digital program. Tim was tasked with managing the development and launching the new Discover Tasmania website. He lead a dedicated team of digital marketers to drive strategic development, growth and optimisation for Tourism Tasmania's connected digital ecosystem. This included implementing mid funnel digital marketing strategies, nurturing leads, and fostering meaningful customer relationships to enhance the overall brand experience, ensuring Tourism Tasmania delivered exceptional online experiences to visitors.

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  Grey Group

  • Singapore

  • Chief Creative Officer, Grey Group Singapore

    • Jun 2017 - Oct 2020
    • Singapore

    Tim joined Grey Singapore as Chief Creative Officer in June 2017. Tasked with reigniting a creative culture within the agency and driving new business conversions for both Singapore and the South East Asia region, Tim had successfully won numerous major pitches, notably: Generali Insurance, Bose, MAC Cosmetics, Olay, and the largest (and the most complex) pitch of his career – leading a WPP team formed by agencies from around the world to win the GSK Panadol global account.This team went on to become WPP Team Beacon, with Tim serving as Global Creative Lead, creating campaigns in markets ranging from South America, to Asia and Europe.

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  WPP

  • Global

  • Global Head of Integrated Experiences, WPP Team Beacon (GSK Panadol)

    • Jan 2019 - Jul 2020
    • Global

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  DDB China Group

  • China
  • Advertising Services
  • 100 - 200 Employee

  • Chief Creative Officer DDB China Group

    • Apr 2013 - May 2017

    In April 2013, Tim was promoted to Chief Creative Officer of DDB China Group and Tribal Worldwide China. Tim was tasked with restructuring, stabilizing and nurturing the existing creative teams, attracting new talent, upgrading their digital capability, and achieving growth via strengthening client relationships and winning new blue chip accounts, some of whom include: Hennessy, Qualcomm, MG, Anchor, Pepsi China, TsingTao Beer, CostaCruises, Fresh Skin Care, Listerine.

  • Executive Creative Director, Tribal Beijing

    • Jan 2012 - Apr 2013

    After the successful turnaround of Tribal DDB Hong Kong, Tim assumed the role of ECD of DDB Beijing, and had a mission to kick-start Tribal DDB Beijing.Tim lead the newly formed integrated team on a phenomenal pitch winning streak to gain numerous prestigious clients and projects including Volkswagen, Think Blue, Audi, Skoda, Jetstar Airlines, Bayer, Durex, Acer, HP, and many more. Resulting in 375% growth in revenue for Tribal, and more than doubling itself in size in less than 12 months.

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  Tribal Worldwide

  • Executive Creative Director, Tribal Hong Kong

    • Sep 2009 - Jan 2012

    During the two and a half years at Tribal DDB HK, Tim partnered with the managing team to transform Tribal DDB from a digital production factory, into the most awarded digital creative hothouse in Hong Kong. Their ambitious video project for Intel won a Cannes Silver Cyber Lion, the first for Tribal DDB HK. And in 2011, Campaign Brief Asia ranked Tribal DDB as the no. 1 Digital Agency in Hong Kong.Clients Include: McDonalds, Intel, Financial Times, Philips, Bank of China, Pfizer

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  Havas Worldwide Australia

  • Sydney, Australia

  • Digital Creative Director

    • 2005 - 2009
    • Sydney, Australia

    As Digital Creative Director, Tim’s responsibilities included working with the Executive Creative Director to inspire the creative team and oversee all digital and integrated creative output; Collaborating with multiple departments; Articulating the ideas behind interactive concepts and usability recommendations; Mentoring creative teams and working with Business Analysts on wireframes and information architecture; Keeping up with best practices online and maintaining knowledge of competitive solutions.Clients Include: Sony Australia, Volvo, Hutchison 3G, Reckitt Benckiser