Experience

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  Bruker Biospin

  • Western Us & Canada Sls Sales Specialist

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  Bruker BioSpin

  • Santa Barbara, California Area

  • Western US & Canada SLS Sales Specialist

    • Oct 2019 - Present
    • Santa Barbara, California Area

    Seasoned sales professional, managing Bruker BioSpin Service and Lifecycle Support Division for the Western US and Canada. Offering LabScape service agreements for Bruker NMR, EPR and MRI products providing Service & Life Cycle Support for Magnetic Resonance and Preclinical Imaging systems.

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  ANGSTROM SCIENCE

  • Santa Barbara, California Area

  • Worldwide Director of Sales and Marketing

    • Feb 2016 - Jun 2019
    • Santa Barbara, California Area

    Performing comprehensive marketing research for new product launch and identifying high growth niche markets.

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  DCG Systems

  • Santa Barbara, California Area

  • Product Marketing Manager

    • Jun 2015 - Feb 2016
    • Santa Barbara, California Area

    • New business development for DCG Systems MultiProbe Group for atomic force nanoprober products sold into the semiconductor industry for electrical failure analysis.• Strategic business planning & sales strategy development.

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  Multiprobe

  • Santa Barbara, California Area

  • Director of Sales

    • Aug 2013 - Jun 2015
    • Santa Barbara, California Area

    Responsible for new business development for line of Atomic Force nanoProbers (AFP) sold to major semiconductor manufacturers for electrical failure analysis. • Penetrated targeted key accounts to achieve strategic growth and gain market share, while strengthening relationships with established customers.• Worked closely with applications and service team to improve customer support and scheduling.

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  Bruker Nano, Inc.

  • Santa Barbara, California Area

  • Worldwide Product Sales Manager

    • Jan 1998 - Feb 2013
    • Santa Barbara, California Area

    - SALES MANAGER: Channel partner manager for independent sales reps and distributors in north America, Latin America and Japan and other regions. Responsible for selling test & measurement equipment used in nanotechnology, semiconductor, solar, LED, LCD and touch panel industries.- PRODUCT MARKETING: Instrumental in driving new products to market. Worked closely with Marketing, Engineering and Sales teams to perform market research, generate marketing plans and direct and monitor the product development. - PRODUCT MANAGEMENT: Directed engineering to implemented new product enhancements, including hardware and software improvements. Involved in planning the worldwide introduction of the new products, including scheduling, pricing, brochures, ads, press releases and tradeshows, as well as setting pricing and organizing sales training.- MARKETING COMMUNICATIONS: Improved communications between the sales force and the factory by establishing an online newsletter to enhance communication throughout the entire sales force in regards to issues related to the products. Drove the efforts to update product manuals and sales literature and advertisements.

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  Veeco Instruments

  • Santa Barbara, California Area

  • Marketing Communications Manager

    • Aug 1983 - Jan 1998
    • Santa Barbara, California Area

    Marketing Communications Manager • Promoted in 1985 to manage marketing communications department. Initially hired in 1983 to assist with graphic design, layout and creation of all printed materials, including: Technical manuals, four color brochures, annual reports, direct mail pieces, newsletters, trade show graphics, and advertisements.• Successfully managed the marketing communications department to promote metrology products for the semiconductor, mass memory and flat panel display industries. • Maintained established company identity and increased awareness over a period of years that included a series of acquisitions, management buyouts and public offerings. • Prepared annual promotional plan and implemented programs to help boost company sales. • Created printed material, both in-house and in cooperation with outside agencies. • Worked to improve communication lines between marketing and customers, as well as with sales force and company employees. • Developed coordinated efforts to launch several new products over the years by producing a combination of product brochures, direct mail pieces, magazine advertisements, introductions at tradeshows, and public relations activities.