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Bio

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Tiffany Chow is a seasoned event professional with 20+ years of experience in project management, marketing, and team leadership. She holds a Master of Liberal Arts from Harvard University and a Bachelor's Degree in Marketing from UMass Amherst. Tiffany has worked with various organizations, including Harvard University, Marriott International, and The SYNERGY Events, and has expertise in event planning, social media marketing, and team management.

Credentials

  • First Aid, CPR Adult and Child
    -

Experience

    • Associate Director

    • Assisant Director
      • Aug 2018 - Present

      - Project manage small and large scale in-person and virtual events.- Coordinate logistical details such as audio visual, on-site materials, shuttle transportation, mailings, and timing of event for Alumni and Donor events for Harvard University’s Faculty of Arts and Sciences and University-wide segments.- Run criteria using the Qlikview application at Harvard University for the creation of invite pools and create databases in Filemaker to maintain and track attendance of invitees- Coordinate with communications department and create data extensions for email marketing for events through Salesforce Marketing Cloud- Create and implement best practice standards for the team through the Production and Technology group for greener and more efficient events- Train new staff members during the on-boarding process on best practices, systems in the office, and day of event

    • Manager
      • 2007 - Present
      • Billerica, MA

      - Handle telephone and large and small in-house party reservations for the dining room and function room seating 150.- Provide quality guest experience by assuring the wait staff is properly trained and troubleshooting issues. - Maintain establishment to the proper health and safety codes. - Create custom menus and coordinator event logistics for all function room reservations.

    • Sales Catering Adminstrative Assistant
      • Aug 2017 - Aug 2018

      - Supports the Director of Catering Sales and two Sales Executives on revenue strategies on local catering business, menu pricing and wedding packages, site visits, and affiliates for city wide conferences- Reserve meeting room space and detail banquet event orders for all in-house events- Manage office invoices and account receivables and payables among clients

    • International Coordinator
      • Feb 2016 - Jul 2017

      - Supported six sales managers of the highest volume producing team in the Northeast Sales Office, handling over 24,000 leads per year with the generation of CVENT, StarCite, and PowerPoint proposals, contracts, pricing estimates, and client correspondences- Maintained critical hotel information shared by all sales office associates for 95 managed hotels in the East Northeast on SharePoint and applicable platforms- Coordinated sleeping room reservations in MARSHA, mapped space in CI/TY and SFAWeb for meeting space request, and approved payroll in ATLAS

    • Administrative Sales Assistant
      • Jun 2015 - Feb 2016

      - Supported the Greater New England Team in building and sourcing new leads through CI/TY, SFAWeb, and CVENT and conduct follow up to ensure quality experience for clients. - Managed nine properties in terms of status of opportunities and revenue, Marriott reward points, marketing for upcoming social events for guest, and projections of Top 3 accounts, next three-month sales, and comparisons from this year and last year. - Helped execute and promote Marriott’s new initiative, Meetings Imagined, which provides visual aid in the event planning process.

    • Marketing Assistant
      • Aug 2014 - Jan 2015
      • Boston, MA

      - Recruited fashion designers, models, and sponsors for fashion shows during Boston, London and New York Fashion Week and Annual Global Gala in Boston- Managed social media content on all platforms for promotion of events and the online store.

    • Resident Assistant
      • Aug 2013 - Dec 2014
      • Amherst, MA

      - Established an inclusive community for incoming first year business residents and inner city residents- Organized programs based on residential life learning outcomes- Attended to incidents and provided conflict resolutions

  • Pfizer
    • Andover, MA
    • Pharmaceutical Sciences Quality Assurance Intern
      • May 2014 - Aug 2014
      • Andover, MA

      - Promoted Quality Culture of Goal Zero Defects among the Pharmaceutical Sciences Quality Assurance Team- Developed an active library in the Quality Assurance department - Reconciled Master Batch Records for clinical drug products- Assisted in audit schedule

  • Student Activities and Involvement
    • University of Massachusetts Amherst
    • Marketing Intern
      • Sep 2013 - Jun 2014
      • University of Massachusetts Amherst

      - Developed original marketing material for the department to promote upcoming events- Implemented marketing campaign focusing on social media to increase traffic on Facebook, Twitter, and Instagram platforms among the student body

    • Director of Internal Affairs
      • Oct 2013 - May 2014

      - Coordinated conference trips and acted as a communication liaison for members- Communicated with artist managers and event staff to plan "Spring Concert"

    • University of Massachusetts Night Out (UMNO) Event Coordinator
      • May 2013 - Oct 2013

      - Planned and coordinated monthly events for 25,000 students on the first Friday of every month- Contacted vendors and obtain contracts for the appropriate services being used- Attended UMass Night Out planning meetings- Coordinated with the entire university on events happening on that specific Friday- Made logistic plans for the events

    • Lead Event Consultant
      • Aug 2013 - Apr 2014

      - Trained event consultants on the proper procedures to help clients put on successful events- Assisted over 350 registered student organizations with events- Met with organizations to fill out contracts and service agreements pertaining to their events- Provided a resource for students, faculty, and visitors around UMass Amherst- Promoted events around campus for organizations

    • Event Consultant
      • Apr 2012 - Sep 2013

      - Assisted over 350 registered student organizations with events- Met with organizations to fill out contracts and service agreements pertaining to their events- Provided a resource for students, faculty, and visitors around UMass Amherst- Promoted events around campus for organizations

    • Scheduling Coordinator Assistant
      • Sep 2011 - May 2012

      - Scheduled and secured venue space for registered organizations' events and meetings at University of Massachusetts Amherst.- Constructed and drafted emails for confirmations of events.

  • The Good Agency
    • Shanghai City, China
    • Intern
      • Jun 2013 - Jul 2013
      • Shanghai City, China

      - Met with clients that were reconstructing their marketing strategy- Worked closely with Shokay clients to develop a re-brand of the organization- Researched potential products and services for clients- Translated text from English to Chinese

  • Westford Academy
    • Westford, MA
    • Senior Internship
      • Apr 2011 - May 2011
      • Westford, MA

      - Took last semester off to do a senior internship. - Researched information on how to run a community service organization in Westford, MA.- Drafted and finalized a handbook on how to run a community service organization at Westford Academy.- Presented my final project at the internship fair.

  • Intotality, Inc.
    • Westford, MA
    • Marketing Intern
      • 2010 - 2011
      • Westford, MA

      - Helped the company promote a new website on community involvement.- Made brochures and explained to clients what the website offered.- Attended meetings with the company on upcoming promotional events.

Education

  • 2019 - 2021
    Harvard University
    Master of Liberal Arts, Business Administration and Management, General
  • 2011 - 2014
    Isenberg School of Management, UMass Amherst
    Bachelor's Degree, Marketing
  • 2012 - 2012
    Cosmix Beauty Sciences
    Nail Technician, Nail Technician/Specialist and Manicurist
  • 2007 - 2011
    Westford Academy
    High School Dipolma, High School Graduate
  • 2010 - 2010
    Stanford University

Suggested Services

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Industry Focus. “Events Services”

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