Experience

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  Cayman Islands Government

  • Grand cayman

  • Creative Manager

    • Aug 2023 - Present
    • Grand cayman

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  World Bank Group

  • STC Graphic Design/ Communication

    • Sep 2022 - Aug 2023

    As a graphic design (STC) I worked on a varity of documents for the world bank. Creating strongconceptual design layouts to communicate the worldbanks achievements and stories.

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  C3 Pure Fibre

  • Cayman Islands

  • Marketing Specialist

    • May 2021 - Jun 2023
    • Cayman Islands

    As the Marketing Specialist at C3 Pure Fibre, my key responsibility was to oversee all marketingactivities on a daily basis. I took pride in ensuring that our overall messaging is up-to-date,engaging, and resonates with the residents of Cayman.In this role, I constantly explored new and innovative ways to extend our marketing reach andenhance our brand presence. I strived to develop unique and creative messaging that resonateswith our target audience. To achieve this, I kept myself updated with the latest marketing trendsand technologies, and I continuously pushed the bar to explore new avenues for marketing.One of my core strategies to reach our customers was through the use of engaging social mediacampaigns. I leverage my creativity to develop eye-catching designs and copy that are tailoredto our customer’s interests and needs. These campaigns provided valuable information to ourtarget audience and keep them informed about our latest products and services.In addition to social media campaigns, I also created engaging ATL (Above the Line), TTL (Through the Line), and BTL (Below the Line) marketing campaigns. By developing a comprehensive annual marketing plan, which I broke down into quarterly and monthly plans, I ensure that our messaging is consistent and effective across all channels.

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  Marriott Hotels

  • Cayman Islands

  • Marketing Manager

    • Aug 2020 - Nov 2020
    • Cayman Islands

    As Marketing and Communications Manager I was part of an important team that created and executed property-level communications to the Marriott customers. Under the leadership of the Director of Marketing and Communication, my role was to promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. My role helped build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, built a broader portfolio and increased brand awareness.My role focused on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As Marketing Manager I got to do a little bit of everything, from balancing traditional and digital marketing to contributing to public relations (PR) activities for the hotel. My success was measured by how well I drove the sales and revenue strategy of the property, social media engagement and also by how effectively I managed my resources around me to create compelling marketing and communications campaigns. Due to COVID 19 I was unable to continue working for the Hotel group.

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  Killick Design

  • Wembley Square

  • Owner

    • Jan 2015 - Jan 2020
    • Wembley Square

    Killick Design is a company I started in 2015 based in Cape Town. As the owner/ manager of this company, I oversaw all the creative artwork across print and digital media that we produced. Our goal was to create innovative and unique artwork to reflect our client's overall marketing strategies. Strong organization and planning skills are a necessity in this role as I often had to multi-task and manage several projects at once. I have a special talent to increase a company’s marketability through print materials, social media, and managing communications via different channels. I am passionate about design & brand communication and have managed over 25 brands since 2015 including 5 large-scale restaurants.

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  Super Yacht Industry

  • St Maarten

  • Provisioning Manager

    • Nov 2018 - Mar 2019
    • St Maarten

    Based in the Caribbean I spent the December season working as a provision manager for 20+ Superyachts. My duties included: Ordering in provisions from Holland and personally going shopping for provisions I managed a team of shoppers and the available space in the warehouse. Once we set off on a delivery I oversaw the packing and loading of provisions and followed up with the client after the delivery. I kept a record of provisions bought which I used to create packing lists and invoices. I built relationships with our main stakeholders and they were able to rely on me for whatever they needed. For this position, I had to learn a lot on the job and really push myself to achieve everything expected of me.

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  SOML

  • Cape Town Area, South Africa

  • Retail Store Owner

    • Aug 2016 - Jan 2018
    • Cape Town Area, South Africa

    In 2016 I opened a clothing boutique with the help of my husband. I managed the store design, marketing, social media, online store, and the day to day admin that went along with owning a boutique. The experience I gained from owning/ managing a store was extremely useful, being involved with the logistics, sourcing stock, training staff, managing staff, being present at the store and building a local client base was a very rewarding experience.

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  vida e caffe

  • Northgate Island

  • Head Of Design Department

    • Dec 2013 - Sep 2016
    • Northgate Island

    I started working at vida as their In-house Designer and worked my way up to Marketing Manager after 3 years. Vida was a stand-alone high-street coffee café when I joined the team. Then the brand expanded into the forecourt environment which took our store count from 80 to 130+ over a year.I created content and artwork that was area specific for the stores, I would create a set of promotions for our high street café and another set for our forecourt environment. As I moved into the position of Head of Design I had 2 designers to manage. I was responsible for briefing them on projects and events, to manage their workflow and ensure we meet our design deadlines. We added a social media manager to our team whom I supervised. As Head of Design, my main duties were to brainstorm creative concepts for new product launches, I had to ensure consistency across all brand communications. I had the opportunity to work alongside the Marketing Manager and learned a lot from her.We set up photo shoots in our flagship store, on occasion I would do it on my own or our social media manager would take nice food shots. For campaign artwork regarding a new product launch, we would set up on a larger scale and have on occasion hired a professional food stylist. Working with her I learned a lot of tips and tricks when shooting food.I was offered the position of Marketing Manager and had to manage a team of 6 people. I set up KPI’s with my team and guided them to achieve their personal goals within the company. As Marketing Manager, my duties included managing and adjusting our marketing calendar and all department deadlines. I reported weekly to the CEO and also attended weekly meetings between the head of departments. During my time as the Marketing Manager, I managed our annual price increase nationwide. I launched 16 new products into our high street stores and 12 new products into our forecourt environment.

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  Bravo Design

  • Cape Town

  • Graphic Designer

    • Aug 2013 - Dec 2013
    • Cape Town

    I have always been intrigued with packaging design and was offered an opportunity to work at a Packaging design studio. While employed here, I worked extensively on wine labels and boxes for brands such as Olive Pride, KWV and Graca. I created die lines, designed the artwork applied to packaging, created mock ups, took pack shots and built presentations.

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  3 city events

  • Cape Town

  • Graphic Designer

    • Feb 2012 - Aug 2013
    • Cape Town

    As in house designer I had the opportunity to run the creative department for 3 City Events. The company produced 11 Expo’s per year (six Baba Indaba Expo’s; two Green Expo’s and two Go Glamour Expo’s in various big South African cities. I was responsible for all internal and external design, marketing requirements as well as the photography. I created and animated two national TV adverts by using Flash and Premier Pro, published 16 magazines and completed all marketing material for 16 Expo’s.

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  Bester Burke

  • Boulevard Office block, woodstock

  • Graphic Design Intern

    • Oct 2011 - Nov 2011
    • Boulevard Office block, woodstock

    I completed my internship at one of the top advertising agencies in South Africa. The team which I was assigned to consisted of designers, art directors, copywriters, a traffic manager and marketing executives. I enjoyed working as a team member while learning about different roles & responsibilities and how they all work together. I worked on brands such as Drostdy Hof wines, Alexander Forbes and Coty. My responsibilities included assisting designers with placing text, cleaning up visuals, print set-up and brainstorming new ideas.