Experience

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  Playwire

  • Director of Global Account Solutions

    • Mar 2024 - Present

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  Freelance

  • Marketing and Sales Advisor

    • Mar 2020 - Present

    Experienced Omni-channel marketing, client partner and sales advisor providing expert strategy and execution across multiple verticals. Seeking interesting projects that will make an impact on earth, humans and society.Industry expertise: B2C, B2B, DTC, B2B2C, SAAS, PAAS, luxe, Fashion, retail, CPG, QSR, Technology, toys, gaming, health, travel & hospitality, web3, AI, MLSkills: Innovation, Digital Transformation, Team leadership, Client Partnership, Strategy, Business Development, Account Management, Project Management, Data, Analytics, Omni-channel, Paid Marketing, Public Relations, Product Marketing, GTM, Branding, Positioning, Client Management, IP Management, Community Management, Influencer Management, Investor Management, Content Planning, Content Development, Content Marketing, Landing Page Development, Budget Management, Licensing, COPPA, ASO, SEO, CRO, CRM

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  Authenticiti

  • VP Marketing and Sales Enablement

    • Sep 2022 - Jan 2024

    VP of Marketing and Sales Enablement overseeing the omni-channel growth of Authenticiti. Skills: Innovation, Digital Transformation, Team leadership, Strategy, Business Development, Account Management, Project Management, Data, Analytics, Omni-channel, Paid Marketing, Public Relations, Product Marketing, GTM, Branding, Positioning, Client Management, IP Management, Community Management, Influencer Management, Investor Management, Content Planning, Content Development, Content Marketing, Affiliate Marketing, Landing Page Development, Budget Management, Licensing, COPPA, ASO, SEO, CRO, CRMPlatforms: App Store Connect, GSuite (Ads, GA4, YT, etc), Amazon, Meta, TikTok, Discord, Reddit, Figma, Miro, Asana, Notion, Webflow, Unbounce, Loomly, Hubspot, Mailchimp, Segment, Amplitude, Medium, Canva, Magna, Appsflyer, Kochava, Intercom

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  Manœuvre

  • Montreal, Quebec, Canada

  • Expert in Residence | Senior Digital Marketer

    • Jul 2022 - Sep 2022
    • Montreal, Quebec, Canada

    Manoeuvre is a global consulting firm which plans and supports deployment of highest level enterprise digital excellence. Manoeuvre assesses digital capital, designs target operating models, and provides expertise on demand solutions for flawless and fluid digital operations.

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  LANDR Audio Inc.

  • Montreal, Quebec, Canada

  • Head of Marketing Acquisition

    • Feb 2021 - Feb 2022
    • Montreal, Quebec, Canada

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  Sheertex

  • Montreal, Quebec, Canada

  • Head of Paid Media (Contract)

    • Jun 2020 - Aug 2020
    • Montreal, Quebec, Canada

    Consultant advising on development, deployment and optimization of paid media channelsFoundation setting for long-term brand impact and growth while maximizing short term acquisition, traffic and revenue

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  ALDO Group

  • Canada
  • Retail
  • 700 & Above Employee

  • Global Director, Paid Media

    • Apr 2017 - May 2020

    The main point of contact for the ALDO Paid Media Centre of Excellence

  • Sr. Media Manager

    • Oct 2014 - Apr 2017

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  PHD

  • Greater New York City Area

  • Associate Director, Digital Investment

    • Jul 2013 - Oct 2014
    • Greater New York City Area

    Managed Digital, Mobile and Social campaigns for Ferrero (Nutella, Tic Tac, Kinder, Ferrero Rocher) and GSK Consumer (Oral Care and Wellness) accounts. Led a team of 20 Digital Associates ranging from Supervisor to Assistant Negotiator. Served as day-to-day main client contact with full responsibility of ensuring team alignment across all SBU’s, negotiating rates with publishers, ensuring flawless execution of all campaigns, and ensuring overall stellar customer service for each client.

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  Razorfish

  • Greater New York City Area

  • Digital Media Supervisor

    • Feb 2012 - Jul 2013
    • Greater New York City Area

    Managed Digital and Mobile campaigns for Staples and Quill. Served as day-to-day main client contact with full responsibility of negotiating rates with publishers, executing all campaigns, securing make-goods, analyzing monthly reporting, and preparing client presentations. Oversaw traffic of all digital campaigns.

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  Mediacom

  • Greater New York City Area

  • Digital Media Supervisor

    • Jan 2011 - Feb 2012
    • Greater New York City Area

    Day-to-day main client contact for the Dell US Consumer account. Collaborated with internal Traditional and external creative teams to align with 360 campaigns.

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  Initiative

  • Greater New York City Area

  • Supervisor, Digital

    • Dec 2009 - Jan 2011
    • Greater New York City Area

    Assisted in the development and implementation of digital-focused, integrated recommendations for Bayer Consumer Care products (Alka Seltzer, Bayer Asprin, Midol, One A Day Vitamins, Flintstones)

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  Mediaedge

  • Greater New York City Area

  • Sr. Interactive Media Planner

    • Jan 2007 - Dec 2009
    • Greater New York City Area

    Managed a team of two Jr. Planners while planning media on the Yum! Brands Pizza Hut, L.L Bean, and Accenture accounts, including national and local markets.

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  MTV Networks

  • Greater New York City Area

  • Publicity Intern

    • 2005 - 2006
    • Greater New York City Area

    Day to day tasks of the PR department for VH1 and Spike TV Networks