Experience

• 

  TopCV Vietnam

  • Ho Chi Minh City, Vietnam

  • Associate Director

    • Dec 2022 - Present
    • Ho Chi Minh City, Vietnam

• 

  FWD Vietnam Life Insurance Ltd.

  • Ho Chi Minh City

  • Manager, Marketing Branding & Media planning & management

    • May 2017 - Present
    • Ho Chi Minh City

    -Prepare Marketing strategic plan & proposed budget for Annual Operation Plan- Design, plan & implement brand initiatives to achieve brand awareness, brand image- Lead & manage brand governance, conduct brand guideline briefing & provide consultancy to other departments- Perform periodic market & campaign evaluation to improve performance- Liaise with Group Office for monthly brand health tracking, brand campaign- Build and develop a process to manage and track budget effectively- Build and develop a marketing process as a framework to deliver, monitor and achieve effective marketing campaigns - Liaise with Group Office to lead & launch Salesforce Marketing Cloud platform to support to run pilot engagement activity locally- Develop, control Marketing strategy, activity calendar & budget to ensure effectiveness- Manage & well integrated media channels to achieve campaign KPIsAchievement - Marketing Initiative of the Year 2018 – By Insurance Asia Awards- Country Marketing Team of the Year 2018 – FWD Group Office- New Insurance Product of the Year 2019 - By Insurance Asia Awards- Marketing Initiative of the Year 2019 - By Insurance Asia Awards

• 

  Hsbc Vietnam

  • Ho chi minh city

  • Campaign Management and Support Manager

    • Oct 2010 - Apr 2017
    • Ho chi minh city

    - Support in development of annual marketing activities to retain cardholders and asset products’ customers- Plan and implement various marketing activities to retain and maintain the leadership position on credit card payment volume in the market- Analyze and understand customer behavior to maintain the loyalty and prevent the inactive activity- Monitor product performance on regular basis and take timely action to improve- Contribute to build HSBC brand via product communication- Manage assigned marketing budget and ensure the efficient usage to deliver targets- Maintain partnership with key stakeholders to ensure smooth implementation01/2015 – 08/2015: HSBC Bank (Vietnam) Ltd. Campaign Management & Support Officer– Retail Banking and Wealth Management (credit card & lending products)- Prepare marketing proposals for promotional initiatives to increase brand awareness and credit card’s usage- Manage, monitor and supervise to implement marketing activities in-line with marketing strategy to achieve business target- Ensure high standard and quality marketing activities in a timely manner- Monitor sale result, marketing KPIs closely in order to take timely action to support for continuous improvements04/2014 – 10/2014: University of Western Sydney Study Master of Business and Commerce – Marketing specialization

• 

  HSBC Vietnam Ltd.

  • Ho Chi Minh City

  • Marketing Officer

    • 2010 - 2013
    • Ho Chi Minh City

    - Prepare marketing activity proposals and implementing for lending and credit card’s usage in-line with marketing strategy plan to achieve business target- Delivering high standard and quality marketing activities in a timely manner to support business growth for lending and credit card’s usage- Monitoring sale result, marketing KPIs closely in order to take timely action- Supporting campaign development to ensure smooth implementation, and facilitate evaluation and review for continuous improvements- Demonstrating teamwork through positive approach and develop a close alignment with both internal and external stakeholders- Managing agencies and suppliers to deliver high-quality and timely artwork, POSM.

• 

  British American Tobacco Vietnam

  • Ho Chi Minh City

  • Brand Assistant

    • Aug 2008 - Sep 2010
    • Ho Chi Minh City

    -Managing and forecasting payment budget for brand activities, ensure the budget is spent as per planned. -Preparing research briefs for specific projects (e.g. brand launch monitor)-Managing agency, suppliers on activities, POSM to ensure POSMs are delivered timely with high quality.