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Thomas Richards is a seasoned professional with extensive experience in marketing, brand management, and customer service. He has held various leadership roles, including Co-Founder / Brand Strategist at Heights The Agency, where he has been instrumental in driving business growth and developing innovative marketing strategies. Richards has also worked at Foster's Food Fair, Ltd., where he managed marketing campaigns and led the development of new store openings. Prior to that, he held positions at Holden, where he worked on brand communications and product development, and East Ivanhoe Grocers, where he managed the online store and marketing campaigns. Richards holds a Bachelor of Commerce (B.Com.) from Deakin University and a Bachelor of Business from La Trobe University, and is proficient in multiple languages, including English.

Credentials

  • Advertising on YouTube
    LinkedIn
    Apr, 2020
    - May, 2026
  • Content Marketing Foundations
    LinkedIn
    Apr, 2020
    - May, 2026
  • Leading Yourself
    LinkedIn
    Apr, 2020
    - May, 2026
  • Advertising on Instagram
    LinkedIn
    Mar, 2020
    - May, 2026
  • Creativity Bootcamp
    LinkedIn
    Aug, 2019
    - May, 2026
  • Social Media Marketing: Managing Online Communities
    LinkedIn
    Aug, 2019
    - May, 2026
  • Writing Ad Copy
    LinkedIn
    Aug, 2019
    - May, 2026
  • Google Ads Video Certification
    Google
    May, 2022
    - May, 2026
  • Google Ads Display Certification
    Google
    Apr, 2022
    - May, 2026
  • Google Ads Search Certification
    Google
    Apr, 2022
    - May, 2026
  • SEO
    HubSpot Academy
    Mar, 2022
    - May, 2026
  • Certificate IV Retail Management
    MGA Independent Retailers

Experience

  • Heights The Agency
    • George Town, Cayman Islands
    • Co-Founder / Brand Strategist
      • Jun 2022 - Present
      • George Town, Cayman Islands

    • Cayman Islands
    • Retail Groceries
    • 200 - 300 Employee
    • Marketing Supervisor
      • Jun 2020 - May 2022

    • Marketing Associate
      • Aug 2019 - Jun 2020

  • Officeworks
    • Melbourne, Australia
    • Brand Marketing Coordinator
      • Sep 2018 - Mar 2019
      • Melbourne, Australia

      Working within the wider brand marketing team, I was responsible for managing various brand communications jobs from planning to implementation.This included;- New store openings- Ongoing in-store marketing communications across the network of 166 stores- Internal/head office marketing requirements- Campaign execution (in-store)

    • Australia
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Brand Communications & Product Executive - Light Commercial Vehicle
      • Oct 2017 - Sep 2018

      This role was created to better integrate the communications and product functions within the marketing team. In combining these roles, I became a light commercial vehicle ‘product expert’, working with the planning, product and communications teams assisting with the end-to-end strategy for Holden Colorado. In this role I report to the brand communications manager and senior product manager.Key Achievements:- Successfully assisted in the campaign launch of the 2018 Holden Colorado, ‘Not to be outdone’ campaign, which led to Colorado’s best ever June sales result.- Led a Holden first targeted audience website user experience, in conjunction with our digital agency.- Led the 2019 product and communications updates for Colorado.

    • Marketing - Brand Communications Coordinator
      • Dec 2015 - Oct 2017

      This position was offered to me as part of the GM Holden 2016 Co-op student program. The purpose of this role was to assist the brand manager in the planning, development and execution of a portfolio of Holden carlines brand marketing strategies. The role required stakeholder engagement with a variety of areas within the business and external creative, digital and media agencies to ensure campaigns are brought to market. Key Achievements:- Worked within the brand team that launched the all-new 2018 Holden Commodore integrated campaign.- Led the Holden Commodore Australian development digital content video.- Assisted in the implementation of new creative platforms to evolve the Colorado messaging and broaden the appeal of the vehicle, firstly through “Truck Swap” (2016) and then the “Best of Both” (2017) campaigns. - Led Holden’s Survivor partnership (2017), working with partnering agencies, to successfully deliver an integrated partnership, for the Holden Trailblazer. - Assisted in an automotive first creative campaign for the new 2017 Holden Trax. “Mobile Made” – was a campaign shot entirely on mobile phones.- Co-led the 2017 Holden Barina marketing campaign, in my first year at Holden. This included working with internal stakeholders along with external creative, digital and media agencies, to develop and execute the campaign.

  • East Ivanhoe Grocers
    • Melbourne, Australia
    • Assistant Manager
      • Apr 2012 - Dec 2015
      • Melbourne, Australia

      In this role I assisted the store manager and business owner in operating the day-to-day business, both in store and online. In 2014 I co-led the development, launch and operation of a new online store for the business. In this role I managed the marketing of the business, both in-store and online. This included implementing a local area marketing campaign to launch the online store, followed by an ongoing social and CRM plan for continued growth. Key Achievements:- Successfully launched the online store with sign ups and sales exceeding forecast.- Implemented a marketing campaign for the launch of the online store and continual marketing for further growth, through a social and CRM plan.

Education

  • 2017 - 2019
    Deakin University
    Bachelor of Commerce (B.Com.), Business Marketing
  • 2014 - 2015
    La Trobe University
    Bachelor of Business, Business Management & Marketing
  • 2003 - 2008
    Kew High School
    Victorian Certificate of Education

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