Okay, let’s tackle this. So Thomas has been running his own business since 1945, which is a long time. He has a broad range of skills, including graphic design, marketing, and entrepreneurship. Location is Huntington Beach, California, which is a desirable place to live and work. The creative industry is in demand, but it's also highly competitive. Considering his experience, skills, and location, I would estimate his hourly rate to be around $125. This is lower than what some more specialized designers or entrepreneurs might charge, but it's still a reasonable rate for someone with his level of experience and skillset.