Bio
Credentials
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Marketing Tools: Automation
LinkedInFeb, 2021- Jun, 2026 -
SEO Foundations
LinkedInFeb, 2021- Jun, 2026 -
Surveys and Questionnaires for UX Projects
LinkedInFeb, 2021- Jun, 2026 -
Transitioning to Product Management
LinkedInJan, 2021- Jun, 2026 -
Fintech: Foundations & Applications of Financial Technology
Wharton OnlineDec, 2020- Jun, 2026 -
Financial Technology (Fintech) Innovations Specialization
University of Michigan; CourseraJul, 2020- Jun, 2026 -
Amazon Web Services: Exploring Business Solutions
LinkedInOct, 2019- Jun, 2026 -
Designing Growth Strategies
LinkedInOct, 2019- Jun, 2026 -
A Design Thinking Approach to Putting the Customer First
LinkedInSep, 2019- Jun, 2026 -
Customer Experience: Service Blueprinting
LinkedInSep, 2019- Jun, 2026 -
Learning Design Research
LinkedInSep, 2019- Jun, 2026 -
UX for Voice: Planning and Implementation
LinkedInSep, 2019- Jun, 2026 -
UX Research Methods: Interviewing
LinkedInJun, 2019- Jun, 2026 -
Advanced SQL for Data Scientists
LinkedInMay, 2019- Jun, 2026 -
Agile Requirements Foundations
LinkedInMay, 2019- Jun, 2026 -
Business Analysis: Business Benefits Realization
LinkedInMay, 2019- Jun, 2026 -
Requirements Elicitation and Analysis
LinkedInMay, 2019- Jun, 2026 -
UX Research for Agile Teams
LinkedInMay, 2019- Jun, 2026 -
Adobe XD for Designers
LinkedInApr, 2019- Jun, 2026 -
Designing and Prototyping a Website with Adobe XD
LinkedInApr, 2019- Jun, 2026 -
Learning Adobe XD
LinkedInApr, 2019- Jun, 2026 -
pandas Essential Training
LinkedInFeb, 2019- Jun, 2026 -
Artificial Intelligence Foundations: Thinking Machines
LinkedInOct, 2018- Jun, 2026 -
Learning Web Analytics
LinkedInOct, 2018- Jun, 2026 -
Marketing Foundations: Market Research
LinkedInOct, 2018- Jun, 2026 -
Mobile Marketing Foundations
LinkedInOct, 2018- Jun, 2026 -
Product Management and Development Foundations
LinkedInOct, 2018- Jun, 2026 -
SQL for Exploratory Data Analysis Essential Training
LinkedInOct, 2018- Jun, 2026 -
The Data Science of Marketing
LinkedInOct, 2018- Jun, 2026 -
LEARNING ONLINE: LEARNING AND COLLABORATING
University of LeedsMar, 2017- Jun, 2026 -
ANATOMY OF THE ABDOMEN
University of LeedsFeb, 2017- Jun, 2026 -
INFLUENZA: HOW THE FLU SPREADS AND EVOLVES
Lancaster UniversityFeb, 2017- Jun, 2026 -
Advanced Branding
LinkedInOct, 2016- Jun, 2026 -
Angular 2 Essential Training (Q2 2016)
LinkedInOct, 2016- Jun, 2026 -
Becoming a Web Developer: Full Stack vs Front End
LinkedInOct, 2016- Jun, 2026 -
Before & After: Graphic Design Techniques
LinkedInOct, 2016- Jun, 2026 -
Building a Website with Node.js and Express.js
LinkedInOct, 2016- Jun, 2026 -
C# Design Patterns
LinkedInOct, 2016- Jun, 2026 -
Content Marketing Fundamentals
LinkedInOct, 2016- Jun, 2026 -
Data Science Foundations: Data Mining
LinkedInOct, 2016- Jun, 2026 -
Design Aesthetics for Web Design (2013)
LinkedInOct, 2016- Jun, 2026 -
Design Patterns with Python
LinkedInOct, 2016- Jun, 2026 -
Designing Icons for the Web
LinkedInOct, 2016- Jun, 2026 -
Excel Data-Mining Fundamentals
LinkedInOct, 2016- Jun, 2026 -
GIS on the Web
LinkedInOct, 2016- Jun, 2026 -
Learn AngularJS 2: The Basics
LinkedInOct, 2016- Jun, 2026 -
Learn Apache Cordova: The Basics
LinkedInOct, 2016- Jun, 2026 -
Mastering Django Web Development
LinkedInOct, 2016- Jun, 2026 -
Mastering Express Web Application Development
LinkedInOct, 2016- Jun, 2026 -
MEAN Stack and MongoDB Development Techniques
LinkedInOct, 2016- Jun, 2026 -
Mobile Marketing Strategy
LinkedInOct, 2016- Jun, 2026 -
RESTful Web API Design with Node.js
LinkedInOct, 2016- Jun, 2026 -
Up and Running with AngularJS 1
LinkedInOct, 2016- Jun, 2026 -
Up and Running with ASP.NET 5
LinkedInOct, 2016- Jun, 2026 -
UX Research Fundamentals
LinkedInOct, 2016- Jun, 2026 -
Web Analytics Fundamentals
LinkedInOct, 2016- Jun, 2026 -
The Internet of Things
King's College LondonFeb, 2017- Jun, 2026
Experience
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University of the Free State
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Global
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Digital platform & business ecosystem, Articicial Intelligence integratio...
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Jan 2022 - Present
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Global
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UX & Omnichannel Customer Experience Researcher & strategist
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Apr 2014 - Present
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Head of data science and analytics
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Oct 2018 - Jun 2019
Advanced marketing analytics for digital business and online media, viability studies for software/apps/digital platforms, and User Experience research. Business Analysis, Business Process Management (BPM), digital business strategy, digital product innovation. Some software development including Python data-rich apps, Amazon Web Services (AWS) serverless app / software development (Node, Lambda, Dynamo DB, S3, Cognito, API Gateway, Vue.js),
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Digital banking, data analysis, digital platform business/ecosystem & sup...
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Jul 2019 - Present
Advanced qualitative and quantitative research and data science, artificial intelligence applications; Innovation, digital platform/ecosystem strategy, super-app & API marketplace design/dev. FinTech, InsureTech, EdTech, HealthTech, PropertyTech. Product manager, hands-on involvement from res...
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Manstrat Agricultural Intelligence Solutions
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Southern Africa
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Research & consultancy manager: socio-economic, entrepreneurship, digital...
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Jun 2010 - Dec 2018
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Southern Africa
Business strategy and digital transformation consultation to government, entrepreneurial support organisations and SMMEs in the technology, natural resources and especially agricultural sectors. Tasks included data analysis, market and business research, turnaround strategies, business plan devel...
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Environmental Impact Management Services (EIMS)
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Johannesburg (Randburg)
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Natural resource management and socio-economic development specialist
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Apr 2009 - May 2010
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Johannesburg (Randburg)
Natural resource management, environmental and socio-economic impact assessment specialist. Environmental Auditor on two of the largest projects ever undertaken in South Africa (Eskom’s Medupi power station and Transnet’s NMPP petroleum pipeline projects). Left the industry because I wanted to fo...
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K2M Tecnologies
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Rustenburg, South Africa
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Economic development, data analyst and environmental consultant
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Sep 2006 - Mar 2009
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Rustenburg, South Africa
Socio-economic and environmental impact assessments, economic development strategies from local to provincial level, research and data analysis.
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Independent consultant
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Potchefstroom, Pretoria and London
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Business and natural resource management consultant and market researcher
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Jan 2004 - Aug 2006
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Potchefstroom, Pretoria and London
Business and marketing plan drafting; Environmental and socio-economic impact assessments; Market research.
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Education
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2014 - 2018University of the Free State/Universiteit van die Vrystaat
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2022 - 2024University of the Free State
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2002 - 2002North-West University/Noordwes-Universiteit
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1999 - 2001North-West University/Noordwes-Universiteit
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1997 - 1999University of South Africa/Universiteit van Suid-Afrika
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2020 - 2020University of Michigan
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