Experience

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  Keurig Dr Pepper Inc.

  • Director, Business Communications

    • Oct 2012 - Present

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  Keurig, Inc.

  • Business Communications Manager

    • Apr 2010 - Oct 2012

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  Tivoli Audio

  • Marketing Manager

    • Oct 2009 - Apr 2010

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  Krups - Rowenta, Groupe SEB USA

  • Marketing Communications Manager

    • Sep 2003 - Dec 2008

    • Responsible for the creation, activation and management of all promotional and communications activity for the Krups brand.• Create and produce National and account specific sales collateral, POP, packaging, merchandising, web site and video materials.• Manage day-to-day activities and provide direct supervision to graphic design, PR, display, and interactive agencies.• Produce all marketing, PR, display and merchandising materials in collaboration with Heineken USA brand managers in support of the US launch of BeerTender.• Design, produce and distribute the Krups sales program book and account presentation materials to the sales organization for the Srping and Fall seasons.• Plan and execute the Krups sponsorship activities for the annual US Barista Championship in conjunction with the Specialty Coffee Association of America (SCAA).• Oversee and manage all trade show activity including booth design and construction.

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  The Gillette Company - Oral-B/Braun

  • Business Communications Manager

    • 2001 - 2003

    • Reported to Director of Sales Planning with direct access to the Sr. VP/GM relative to developing business unit communications to the field/trade.• Supervised activities of Business Communications Project Manager in the preparation, production and ditribution of all fiekld sales promotional materials in suppoprt of strategic business and marketing plans.• Served as copywriter and oversaw design and production of all North American product catalogs and field sales/trade selling materials for the Oral-B and Braun brands.• Wrote and published all Oral-B/Braun communications for the Gillette intranet site.• Developed and managed budgets for selling materials and sales samples.• Established and managed vendor relationships to ensure fair/preferred pricing; adherence to deadlines; superior quality control; creative and cost-effective design and printing solutions.

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  The Gillette Company - Duracell

  • Senior Business Communications Project Manager

    • Sep 1999 - Apr 2001

    • Designed and produced field sales/trade selling materials for all Duracell brands.• Wrote copy, coordinated material production and ensured timely distribution for projects that included: product catalogs, sales presentations, new product campaigns, business library cintent, sell sheets, brochures, web site articles, incentives and sales meetings.• Developed and implemented an annual materials plan that supported the US Duracell sales organization with selling materials and sales samples.• Initiated and chaired category team meetings to establish project timetables and secure agreement from supporting departments. Established and maintained project reporting system to communicate program status on a regular basis to all stakeholders.• Selected and managed vendors (internal and external) that best net the needs of each project. Vendor base included graphic designers, photographers, printers and fulfillment houses.

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  The Gillette Company - Braun North America

  • Business Communications Project Manager

    • Aug 1997 - Sep 1999

    • Wrote copy and supervised design and production for all printed and electronic field/trade communication for Braun electric shaver, hair care, and female hair removal product lines.• Created, produced and executed both National and account specific materials that included: promotion communication, PowerPoint presentations, product brochures, sell sheets, new item launch packages, display structure and graphic design, POP and special packs.• Managed product samples and promotional materials delivery related to product launches, promotions and trade show activity.• Maintained budgetary control for all projects.• Assisted in the coordination and production of Nationakl sales meetings and trade shows.

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  Brine, Inc.

  • Graphic Communications Manager

    • Apr 1995 - Aug 1997

    • Wrote all sales material and advertising copy.• Conceptualized, designed and produced catalogs, logos, ads, sell sheets, packaging, trade show collateral, and POIP materials.• Interfaced with product managers in the development of new ideas for products, specifically their graphic treatment, packaging and promotion.• Participated in the positioning and marketing strategy of all product lines.• Hired photographers, designers and served as art director on all creative projects.• Coordinated all aspects of the four-color printing process and was responsible for all print buying.• Managed public relations efforts including the preparation and distribution of media kits and writing product releases.• Created advertising schedules and negotiated space rates and ad positions.• Set corporate identity standards and supervised adherence to guidelines.

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  Burgess Associates, Inc.

  • Account Manager/Copywriter

    • 1992 - 1996