Experience

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  Rhoden Design Group

  • London, United Kingdom

  • Lead Designer

    • Feb 2003 - Present
    • London, United Kingdom

    Lead designer at Rhoden Publsihing

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  Rhoden Publishing Group

  • United Kingdom
  • Advertising Services
  • 1 - 100 Employee

  • Lead Designer - Advertising

    • Jan 2003 - Present

    WE DEVELOP WITTY CREATIVE CONCEPTS THAT GET THE WORD OUT ABOUT YOUR BUSINESS, PRODUCT, OR SERVICES.BOLD ADVERTISINGI develop bold, witty and creative concepts that get the word out about your business, product, or services. Once I have a creative way to engage people a carefully thought out strategy is then developed, concerning the placement and frequency of the campaign.ONE CLEAR MESSAGEMy focus is on conveying your message graphically in as simple a way as possible. Whatever the purpose of the advertising the campaign should be intelligently and creatively conceived and beautifully executed.

  • Lead Designer - Web Design

    • Jan 2003 - Present

    A ‘GOOD WEBSITE’ IS …… one that gets your information across clearly, demands your audience’s attention, and make’s them want to find out more about your brand. To do this your content needs to be delivered in a visually interesting way ad be easily accessible. All sites in this day and age should:- have a simple and intuitive navigation system that allows a user to move around quickly and easily with no ‘dead-ends’- be mobile optimised and touch enabled for optimal performance on any portable devicehave an easy to use Content Management System to enable you to edit all areas of the site and keep your content fresh- be search-engine friendly with optimised content so that the website ranks well in search resultsI design and build user friendly, engaging and high-performance websites that are beautiful inside and out. From the back-end management of content, to the front-end aesthetic – I deliver a sophisticated and innovative user experience throughout.

  • Lead Designer - Branding

    • Jan 2003 - Present

    WHAT MAKES A BRAND?A brand isn’t just ‘some colours, typefaces, a logo design and a slogan’. A ‘brand’ is the all encompassing term for everything you do to provide an identity for your business whilst stimulating and connecting with your audience on an emotional level.A logo design and a corporate identity design (business cards, brochure design, signage, van livery, etc..) are the platforms for delivering your core message to your audience, and to distinguish your brand form your competitors.As surprising as it may sound, it’s your audience that decides the success of your brand, not you or your graphic designer / graphic design agency (me).A SUCCESSFUL BRANDA successful brand identity design is one that brings measurable success and gain to your business every time you release a new ad campaign or update your website (amongst other things).Everything your company displays, says, does and produces has to reflect the core ideas, values and aims of your business.Each of these elements must be thoughtfully, creatively and strategically developed to work as a whole.In order to create the right image for your company your branding needs to be consistent, direct and stimulating for your audience.

  • Lead Designer - Logo Design

    • Jan 2003 - Present

    YOUR LOGO DESIGN IS THE FIRST AND LAST THING TO STICK IN THE MIND OF YOUR AUDIENCE. IT SAYS A LOT ABOUT YOUR BUSINESS.THE RIGHT LOGODesigning a logo is easy but designing a ‘good logo’ or the ‘right logo’ is very hard and it requires a lot of skill, research, creative exploration and a keen eye for the finest detail. I put a lot of time and effort into finding the right way to distill your brand essence into a simple, unique, instantly recognisable and memorable mark.KEEPING IT SIMPLEThe simpler the logo, the more it will be remembered. Every detail or mark colour used brings additional information to decipher. A great logo is one that works perfectly in just one colour and it’s finished when you can’t take anything else away from it. It is distilled to it’s simplest, purest essence. No clutter, no confusion.

  • Lead Designer - Print materials

    • Jan 2003 - Present

    PRINT DESIGNPrint design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, physical spaces you can fill and the smell of fresh ink.CONNECT WITH YOUR AUDIENCEThe ‘bond’ your audience has with print can provoke a deeper level of emotional connection with your brand than any other communication platform – and that’s why print design should still be considered one of your most valuable methods of communication.