Experience

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  Habitat for Humanity Sri Lanka

  • Sri Lanka

  • Head Of Resource Development and Communications

    • Jan 2022 - Present
    • Sri Lanka

    As the Head of Resource Development and Communication, the role requires to lead fundraising strategies with internal and external stakeholders, through partnerships with corporates, individuals, major donors FOI, social investors, and volunteers both nationally and internationally in collaboration with the Habitat global funding network. I'm required to create branding and communication strategies to ensure strong awareness of Habitat for Humanity and leverage its brand to support and enhance resource and volunteer mobilization in the private and public sector.

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  Nations Trust Bank PLC

  • Sri Lanka

  • Senior Manager - Startegic Marketing

    • Mar 2016 - Aug 2022
    • Sri Lanka

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  Daraz

  • Colombo

  • Head of Acquisitions

    • Mar 2015 - May 2015
    • Colombo

    Leading and Developing both Offline and Online Acquisition Teams of Kaymu Sri Lanka.• Building and retaining a world class Online & Offline Acquisition team for sourcing and acquiring sellers for the Kaymu platform.• Continuous development of sales strategies for Kaymu focused on strategic locations and conducting training for the development of the Acquisition team.• Updating and maintaining analytic based on acquisition reports.

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  SOS Children's Villages, Sri Lanka

  • Piliyandala

  • Director - Fund Development and Communications

    • Mar 2010 - Mar 2015
    • Piliyandala

    In charge of Individual and Corporate Fundraising activities which includes Product development, Administration of the department, Development, Prospect Research, Meeting Coordination, Proposal Development, Relationship Management, Direct Mailing, Database Management, Marketing Communication donor management. 1.Responsible for: The Fund development & communication team, its administration work which includes planning, monitoring, reporting and evaluating of work carried out. Raising funds and resources as per the agreed targets from individuals using relevant tools e.g. direct mail, telephone fundraising, tele-facing, face to face fundraising and new media. Acquire new donors and retain existing donors as per agreed targets. This involves communicating with potential donors and convincing them to donate for the first time and retaining and upgrading the existing donors. Supervision of Communications personnel who handle development of external communication material and public relations.Developing innovative and imaginative fundraising activities/products with sound cost and revenue targets.2.Coordinating potential donor visits and contributing to development of donor communication material. Building and maintaining long-term donor relationships in coordination with the Sponsorships team.3.Reporting income expense budgets/reports for the campaigns on monthly, quarterly, half-yearly and annual basis. Use the analysis for course correction and future plans to Regional Office - India.4.Selection and management of external agencies that provide services like creative development, designing, letter shopping, mail handling, telemarketing, database vending, face to face fundraising, marketing research etc.5.All activities which relate to SOS CV Sri Lanka fundraising events and responsible for launching Tele-Facing, F2F and structured/formatted direct Mailing in Sri Lanka for the first time.

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  WNR Associates

  • Colombo

  • Manager Marketing

    • May 2009 - Mar 2010
    • Colombo

    Develop, implement and monitor the firm’s marketing strategy in detail and with the help of subordinates, Administration of Sales & marketing team, estimate the demand for products and services offered by the firm and competitors. Identify potential markets—for example, business firms, wholesalers, retailers, government, and the general public. 1.Strategy Formulation and Implementation – Ex - Pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied.2.Channel Development - Developing existing channels in order to increase sales and customer loyalty.3.Product Development - Collaboration with sales, product development, and customers, monitor existing product performance and change and develop them accordingly. 4.Marketing research and analysis - Working with the sales team and customers in order gain market information with regard to customer requirements, needs and analyzing them and there by further improving products, features & adding new products to product portfolio of the organization. 5.Integrating the front end with the back office operations for the company. Creating information on demand and creating efficiency in the operational processes and improving/ adding value addition. 6.Directly responsible for the overall marketing performance of the company.7.Marketing Oriented Company – making sure that everyone in the organization understands the importance of customer and continues to perform accordingly in order to be a marketing oriented company. Ex training , performance evaluation and rewarding

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  Ceylinco Savings Bank( MBSL Savings Bank)

  • Colombo 03

  • Brand Manager

    • Apr 2006 - Apr 2009
    • Colombo 03

    1.Developing of processes to enhance customer loyalty and product development in our banks and its branches. Doorstep Banking2.Working with various types of suppliers in order to deliver the best services and value additions to the customers. 3.Working with the sales team / Customers relations team in order gain market information with regard to customer requirements and needs there by further improving products & adding new products to product portfolio of the bank. 4.Working on product development of integrating the front end with the back office operations for the Bank. Creating information on demand and creating efficiency in the operational processes and improving/ adding value addition. 5.Directly responsible for handling all the bank’s events.(Product launches/ anniversaries/ Sponsorships/ Sales Awards / PR/Corporate events/ Branch Promotions)6.Planning and executing proposed/approved marketing plans of the Bank and selecting and proposing suitable communication methods for the execution of the above.7.Marketing and introducing new products and services to local/international markets (Italy / Middle East)I have successfully developed and launched/ Re launched the following products for the market.•“Punchi” Minor’s Savings Account – Re launched the product with a very attractive gifts scheme which is doing really well and one of the best products of the bank.•Co Branded Visa international Credit card – Launched a credit card for bank’s deposit holders with Seylan Bank as a value addition for our customers. •Executive vehicle Loan – A new innovative Vehicle loan for Executives. •4 Year Fixed Deposit Scheme- Where the customers can double their deposit in just 4 years with valuable gifts.Liaising with Advertising agencies for strategic development of brands. Segmentation of market and creating advertising strategies involving products and services. Also play the part of the Brand watchdog.

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  KENT DISPLAY SYSTEMS (PVT) LTD.

  • Colombo 07

  • Senior Assistant Sales & Marketing Manager

    • Feb 2003 - Apr 2006
    • Colombo 07

    In charge of one of the sales team reporting directly to the Director. 1.Working towards to achieve given individual & Team targets/ profitability with the help of the sales team. 2.Working with international suppliers to introduce various types of new advertising / POSM material to the Sri Lankan Market.3.Working on interfacing on a B2B platform with current and potential customers / Suppliers in developing products. 4.Identifying customer requirements via in-house research and market intelligence. 5.Involve in the Managing process of the factory. 6.Handled International/ Multinational companies in supplying required advertising Materials and services and planning and execution of various events for them. Ex – Events / Sponsorships etc: Mc Donald / Triumph / Coca Cola / Nestles / Anchor.

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  RICHARDSON PROJECTS (PVT) LTD AND MID DAY LANKA (PVT) LTD

  • Colombo 03

  • Marketing Executive

    • Sep 2000 - Feb 2003
    • Colombo 03

    Assisted in the start up of the Advertising department in the company. Was in charge of maintaining / Branding & selling of over 100 Bus Shelters for advertising in the vicinity Colombo Municipal Council which was a Joint venture between Richardson Projects (Pvt) and Mid Day India.1.Played an active role in recruiting new Staff for the operation purpose for the opening and subsequently trained them. 2.Working closely with local & International suppliers to purchase quality / BOQ specific materials for the maintenance of the entire operations.3.Handled International/ Multinational companies in supplying required advertising Materials and services and planning and execution of various events for them. Ex – Events / Sponsorships etc.Ex – Mc Donald’s / Triumph / Coca Cola / Nestles. Was also trained in the various Government and non Government tendering procedures including, operations, Equipment supplying, and Sourcing international Suppliers.