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Bio

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Theresa Tavares is a communications professional with experience in social media marketing, event coordination, and content creation. She holds a Master of Arts degree in Children's Literature, Women's & Gender Studies, Education, and Social Media Marketing from the University of Saskatchewan. Theresa has worked as a Communications Associate at Jim Pattison Children's Hospital Foundation and a Communications & Events Coordinator at Foundations Learning & Skills Saskatchewan.

Experience

  • Jim Pattison Children's Hospital Foundation
    • Saskatoon, Saskatchewan, Canada
    • Communications Associate
      • Mar 2024 - Present
      • Saskatoon, Saskatchewan, Canada

    • Communications & Events Coordinator
      • Sep 2023 - Mar 2024

    • Communications Coordinator
      • Oct 2022 - Aug 2023

  • Engaged Scholar Journal
    • Saskatoon, Saskatchewan, Canada
    • Fellow Associate Editor
      • Apr 2020 - Oct 2022
      • Saskatoon, Saskatchewan, Canada

      - Increased the traffic in the journal’s website by 500% after new social media activity management, according to AddThis analysis.- Created content and managed all social media accounts, promoting the journal’s published materials and call for new submissions (Instagram, Facebook, Twitter and LinkedIn).- Selected and edited articles to be published in the journal, including communications with peer reviewers, authors, and guest editors.- TCPS2 ethics certificate.

  • JackPine Press
    • Saskatoon, Saskatchewan, Canada
    • Social Media Marketing Strategist
      • Oct 2021 - Aug 2022
      • Saskatoon, Saskatchewan, Canada

      - Grew the company's Instagram followers by 84%- Developed social media marketing strategies for JackPine Press and followed through making the art in Canva, posting and engaging with the community in multiple social media platforms (Instagram, Facebook and Twitter).- Coordinated with authors and designers to create original material about the products such as behind the scenes videos and pictures.- Worked with the board of directors to plan launch strategies for multiple products and managed the social media calendar.- Live tweeted events engaging with the community and attracting more participants.

  • University of Saskatchewan
    • Saskatoon, Saskatchewan, Canada
    • Research Assistant to Professor Beverley Brenna
      • Jan 2019 - Jun 2022
      • Saskatoon, Saskatchewan, Canada

      - Engaged in SSHRC funded research analyzing comprehensive sets of Canadian picture books.- Developed a relationship with multiple Canadian publishing houses and creators through research.- Created material to present research findings to external party including in conferences.- Co-authored a book with Dr. Brenna and Richard Dionne (Red Deer Press) about the current Canadian children’s literature scene – Contemporary Canadian Picture Books: A Critical Review for Educators, Librarians, Families, Researchers & Writers (Brill Publishers – May 2021) - 5 stars CM Magazine review: https://www.cmreviews.ca/node/2845

  • Autêntica Publishing Group
    • Belo Horizonte, Minas Gerais, Brazil
    • Desk Editor (previously Copy Editor Intern)
      • Apr 2015 - Jan 2017
      • Belo Horizonte, Minas Gerais, Brazil

      - Acted as desk & acquisitions editor for the children’s books imprint, including: evaluating manuscripts, communicating with authors, translators, and illustrators, working with the designer’s team to ensure covers and illustrations were aligned with the editor’s views, and more.- Worked with the sales and marketing departments proofreading and double-checking the information on promotional materials, as well as creating social media materials to promote books and launch events.- Performed structural and line edits, as well as checked books' final files and proof copies before printing to ensure accuracy.- Developed editing abilities in Adobe InDesign.

Education

  • 2019 - 2022
    University of Saskatchewan
    Master of Arts - MA, MULTI/INTERDISCIPLINARY STUDIES
  • 2012 - 2015
    Universidade Federal de Minas Gerais
    Bachelor of Arts - BA, English Language and Literature, General
  • 2022 -
    SaskBooks Professional Development
    Workshop: Working With Influencer Marketing for Books, Social Media Marketing
  • 2021 -
    Canadian Centre for Diversity and Inclusion (CCDI)
    Webinar: Inclusive Marketing, EDI

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitals and Health Care”

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References

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