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Theresa S. is a seasoned PR and communications professional with 10+ years of experience in integrated PR and brand relations strategy, national and international PR and brand relations, corporate communications, crisis PR, content management, and storytelling campaigns. She has worked with various clients, including luxury travel and hospitality companies, real estate and luxury lifestyle companies, and international fashion and beauty brands. Theresa holds a Bachelor of Arts degree in PR/ Kommunikationsmanagement and an EMBA from the Europäische Medien- und Business-Akademie.

Experience

  • PR/TICULAR
    • Zürich, Schweiz
    • Senior Account Manager
      • Apr 2023 - Present
      • Zürich, Schweiz

      • INTEGRATED PR & BRAND RELATIONS STRATEGY• NATIONAL & INTERNATIONAL PR & BRAND RELATIONS• CORPORATE COMMUNICATIONS• CRISIS PR• CONTENT MANAGEMENT & STORYTELLING CAMPAIGNS• MEDIA RELATIONS & COUNSEL• BRAND & PRODUCT PR• SOCIAL MEDIA RELATIONS• BRAND & “PERSONALITY” COOPERATIONS• PR EVENTS• PRODUCT LAUNCHES & PLACEMENTS• MAIN FOCUS ON SWITZERLAND & GERMANY

    • Senior Account Manager
      • Jul 2022 - Mar 2023

      Integrated solutions for luxury travel / hospitality, real estate and luxury lifestyle companiesTeam Lead DACH

    • PR Manager
      • Sep 2020 - Dec 2021
      • Hamburg, Deutschland

      Account Management / PREigenständige Kunden in operativer & strategischer Betreuung / Beratung: Rossmann, Tchibo, PAUL HEWITT, bonprix, Rabe Moden, baixbai, Filabé of Switzerland Abwicklung div. Pressetage (online/offline) New Projects / Media Agentur-Brandbuilding: Aufbau Standort Luzern, Schweiz

    • PR Consultant
      • Apr 2018 - Jul 2020
      • Hamburg, Deutschland

      Beratung, eigenständige Betreuung von internationalen Fashion- und Beauty-Kunden in der Öffentlichkeitsarbeit DACH-RegionStrategische Entwicklung, Umsetzung und Evaluation von PR-KampagnenProjektmanagementOrganisation und Durchführung von Presse-Events und Shop OpeningsErstellung von PR-Materialien wie Pressemitteilungen und Mailings, Reporting, regelm. Round Tablett G+JKunden: s.Oliver, Montblanc, Catharina Mende, HLC x ODEEH, Shaping new Tomorrow

  • haebmau
    • Berlin, Deutschland
    • PR Trainee International Fashion Lifestyle
      • Apr 2017 - Apr 2018
      • Berlin, Deutschland

      Internationale Kundenbetreuung & ManagementBeratung und langfristige strategische PerspektiveAnalyse und strategische Planung360°: Markenentwicklung- und Kommunikation Influencer, digitale StrategienVerbraucher-Marketing & VeranstaltungsmanagementKunden: LIDL International, Mister Spex

  • Mia Abadi -PRAG AGENCY-
    • Berlin, Deutschland
    • Praktikant im PR-Bereich
      • Nov 2016 - May 2017
      • Berlin, Deutschland

  • NOMADS APT.
    • Berlin und Umgebung, Deutschland
    • Projektmanagement-Assistent
      • Aug 2015 - Aug 2016
      • Berlin und Umgebung, Deutschland

      PRRedaktionRecherche, Gäste-und Qualitätsmanagement, Online-Kommunikation, Social Media

  • ALLUDE GmbH
    • München, Bayern, Deutschland
    • Praktikant im PR-Bereich
      • Nov 2014 - Apr 2015
      • München, Bayern, Deutschland

      Marketingprozesse, Vorbereitung & Durchführung Press DaysPR. Textverfassung/ Produktplatzierung/ Bilderfotografie & FreistellungKontaktpflege deutscher Presse/ Brand Management der Marke AlludeSocial Media Design/ Research/ Organisation der Modenschau in Paris Kollektion SS 15Konzept, Dreh, Schnitt eines Modefilms (Entwurf-Runway), Installation, Konzept/Dreh Video Cashmere Klinik (Landing Page)Redaktion/ Erstellung von Produkttexten für den Online Shop (Fashion Show, Woman) / Best of Clippings

Education

  • 2012 - 2015
    EMBA (Europäische Medien- und Business-Akademie)
    Bachelor of Arts (B.A.), PR/ Kommunikationsmanagement

Suggested Services

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Industry Focus. “Public Relations and Communications Services”

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