Experience

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  Aman

  • Bhutan

  • Country General Manager

    • Mar 2024 - Present
    • Bhutan

    Country General Manager in Bhutan for Amankora

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  Boschendal Farm

  • South Africa

  • Chief Executive Officer

    • Jun 2022 - Jun 2023
    • South Africa
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  Shamwari Private Game Reserve

  • Eastern Cape

  • General Manager: Hospitality

    • Jul 2019 - Jun 2022
    • Eastern Cape

    As general manager of hospitality I assisted in repositioning the brand in the marketplace to optimise the domestic segment and open up new international markets. In the past two years in the challenging circumstances of the pandemic, these initiatives contributed to maintaining our stability al...

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  Valor Hospitality Partners

  • Cape Town Area, South Africa

  • Project Manager

    • Jan 2017 - Jan 2019
    • Cape Town Area, South Africa

    In my role as consultant I first undertook a 6 month temporary assignment as Acting General Manager at Cape Royale Hotel. I then oversaw the hospitality elements and aspects of the building project at Shamwari Private Game Reserve to refurbish 4 of the 8 lodges before I was invited to take up a ...

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  Theo Cromhout Consulting

  • Johannesburg Metropolitan Area

  • Principal Consultant

    • 2013 - 2017
    • Johannesburg Metropolitan Area

    I left the corporate sector to operate my own consulting practice designing and implementing sales, marketing, public relations, website development and design agency relationships as well as digital strategies for hotels. It was at this time that I saw the explosion of content marketing in the ...

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  Culinary Tourism South Africa

  • Cape Town Area, South Africa

  • Business Owner

    • 2012 - 2017
    • Cape Town Area, South Africa

    Started as a hobby, Culinary Tourism South Africa is a Youtube channel that is passionate about culinary travel. My mission in creating the channel was to source, create and publish content around culinary experiences that promote culinary travel in South Africa and share our culinary tourism la...

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  Taj Hotels

  • Cape Town Area, South Africa

  • Sales & Marketing Director

    • 2009 - 2012
    • Cape Town Area, South Africa

    Taj hotel opened in Cape Town in 2009. I was responsible for the sales and marketing strategy and implementation for the pre opening and opening phase of the hotel ahead of 2010 FIFA World Cup. - The hotel attracted a number of celebrities and local government officials during a time when 8 oth...

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  Starwood Hotels & Resorts Worldwide, Inc.

  • Cape Town Area, South Africa

  • Sales & Marketing Director

    • 2004 - 2007
    • Cape Town Area, South Africa

    I was responsible for the sales and marketing of ArabellaSheraton Grand Hotel & Towers (rebranded to Westin Grand), Arabella Western Cape Hotel & Spa, Blaauwklippen Wine Estate and Paulaner Brauhaus Micro Brewery.I assisted in the development and implemented of a turnaround strategy that ...

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  Sun International

  • South Africa
  • Gambling Facilities and Casinos
  • 700 & Above Employee

  • Sales & Marketing Manager, United Kingdom & Ireland

    • Mar 2002 - Oct 2004

    Located in London, I was responsible for all sales, marketing and public relations in U.K and Ireland to develop business and attract both corporate and leisure tourists to the Sun International hotels and resorts in Southern Africa, including Sun City, The Table Bay, Zimbali Lodge and Victoria Falls Zambia.

  • International Sales & Marketing Manager, USA, UK & Middle East

    • Aug 2000 - Mar 2002

    Based at Sun International HQ in Johannesburg

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  Sheraton Hotels & Resorts

  • Pretoria Area, South Africa

  • Public Relations and Senior Sales Manager

    • Jun 1999 - Oct 2000
    • Pretoria Area, South Africa

    Joined the Sheraton Pretoria Hotel & Towers as PR Manager in the pre-opening team and was later promoted to Senior Sales Manager.