Experience

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  Grupo Promerica

  • Nicaragua

  • Regional Vicepresident Branding and Marketing

    • 2015 - Present
    • Nicaragua

    • Align the brand strategy and brand identity in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Ecuador, and Caiman Islands and ensure consistent delivery of the brand implementations. • Work closely with marketing departments to monitor, supervise, and align...

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  BBDO Nicaragua

  • General Manager Director BBDO Nicaragua

    • 1998 - 2015

    • Responsible for strategic planning, new business development, client service management and the overall management of the agency.• Developed advertising and marketing and communication strategies for clients.• Developed and maintained relationships with mass media communications companies, tele...

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  Banco Mercantil

  • Managua, Nicaragua

  • Head Of Retail Banking

    • 1997 - 1998
    • Managua, Nicaragua

    • Established the retail banking department.• Prepared bank process and manual for the retail banking department, establishing guidelines, provided capacitation’s for all branches to provide information on requirements on credit applications.• Created alliances with car dealerships positioning ba...

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  INCAE Business School

  • Managua

  • Marketing Director - Nicaragua

    • 1992 - 1996
    • Managua

    • Responsible for the recruitment of participants for the programs such as MBA and seminars at INCAE’s Francisco de Sola campus in Nicaragua.• Recruited the students for the first Executive Master’s Program in Nicaragua. This was done in record time and accomplished the recruitment goal to open t...

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  USAID

  • Managua, Nicaragua

  • Financial Analyst - USAID Nicaragua

    • 1991 - 1992
    • Managua, Nicaragua

    • Supervised, followed up and evaluated public sector projects.• Implemented internal evaluation and vulnerability controls.• Supervised and followed-up on external auditing analysis.