Experience

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  SINART

  • Costa Rica

  • Social Media Coordinator

    • Jun 2021 - May 2022
    • Costa Rica

    • Coordinated the company's website and social media outlooks such as Facebook, Instagram, YouTube, and Dailymotion, and promoted the company's TV shows, client advertising, and radio channels through active and creative posts, lives, and videos. • Delivered both basic and detailed analytics reports for multiple clients and internal management on the advertisement's performance and reach.• Identified target market trending interests devising and executing key posts that were linked with said topics in collaboration with 1 Community Manager, achieving major reach and performance posts that accelerated increase of community and social media engagement.

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  Amazon

  • Costa Rica

  • VCC Associate

    • Sep 2020 - Jun 2021
    • Costa Rica

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  Prensa Ejecutiva

  • Senior Consultant

    • Jul 2020 - Sep 2020

    • Drove perception diagnosis while collaborating in conjunction with 40+ high profile governmental figures, drove multiple virtual interviews via Zoom, WhatsApp and Teams with stakeholders achieving acquisition of overall expectancies on the company's influence on environmental and social topics. • Designed questionnaire, established strategy to be applied, and end-to-end work framework while generating all statistics and overall results reports.• Spearheaded work sessions in collaboration with 6+ interviewers delivering insightful analysis and establishing final strategy recommendations for the client.

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  Edilex CM

  • Costa Rica

  • Senior Consultant

    • Oct 2018 - Nov 2019
    • Costa Rica

    • Oversaw main real estate development account, executed all social media strategy (Facebook and Instagram) while creating all scripted content.• Monitored political matters and social media development in Guanacaste province for a real estate development company, successfully mitigating future crises that could endanger business growth. • Performed as Community Manager backup creating all copywriting for social media and reports on the strategy's performance through detailed analytics.• Formulated a new communication strategy targeting social responsibility as the main topic, achieving the acceleration of community engagement.

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  Ministerio de Comunicación - Gobierno de Costa Rica

  • Costa Rica

  • Administrative Manager and Communications Assistant

    • Jun 2014 - May 2018
    • Costa Rica

    • Handpicked to execute Communication Ministry budget administration, drove 15+ communication campaigns, end-to-end national TV productions, and hiring, amongst others. • Showcased exceptional management abilities administrating budget of over $300K+ being recognized for maximizing the population's awareness of government agenda and overall accountability. • Implemented cost-saving strategy decreasing travel expenses and achieving exceptional savings on the department's budget. • Planned and produced 4+ events for 100+ attendees, sensitizing the population's awareness on TV and radio accessibility amongst multiple topics while coordinating promptly all executive needs for each event.• Performed as a trusted backup for Press Officer, Communication's Director, and Communication's Minister accompanying national TV recordings, and international gatherings, amongst others, keeping close detail on all logistic and presentation matters.

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  Autónomo

  • Costa Rica

  • Communication & Public Relations Consultant

    • Oct 2012 - Jun 2014
    • Costa Rica

    • Spearheaded multiple projects for 3+ companies overseeing crisis communication management and business transitions, recognized for highly effective approach and assertive communication. • Trained over 60+ Account Executive's on Salesforce CRM, developed physical and virtual manuals for 2+ businesses maximizing trainees learning experience and mitigating possible business errors. • Exceeded company goals by traveling to Honduras and delivering multiple personalized mentorship sessions to 15+ executives and supervisors.• Delivered diagnosis through detailed communications investigation identifying relevant community leaders linked to the company's target topic, resulting in the orchestration of final community strategy.

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  Fundacion MarViva

  • Costa Rica

  • Public Awareness Coordinator

    • May 2010 - Jun 2012
    • Costa Rica

    • Exceeded company’s goals by leading multiple projects and events with stakeholders, both for internal and external communication strategy with demonstrated success in creating and executing communications plans, including media relations, press releases, media tours, etc.• Coordinated MarViva’s bilingual website redesign with a content management system and online-real time donation features.• Spearheaded social media strategy on Facebook, Twitter, and YouTube to share and engage the community on the organization’s activities of interest with exceptional results.• Organized and coordinated a mentorship program for media relations and public relations training for university interns.

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  Edilex Comunicación Internacional

  • Costa Rica

  • Asesora Senior de Relaciones Públicas

    • May 2007 - May 2010
    • Costa Rica

    Investigación, diseño y ejecución de estrategias de comunicación en distintas áreas. Asesoría en la gestión de comunicación y relaciones con la comunidad, gestión de la comunicación interna diferentes tipos de organizaciones. Comunicación con sectores de interés.Propuestas y desarrollo de soluciones a necesidades específicas de empresas.Conceptualización, diseño y ejecución de eventos corporativos. Procesos de diseño de Branding, Manuales de identidad visual corporativa –conceptualización y desarrollo de aplicaciones de branding de empresas y productos específicos. Producción de materiales de comunicacion en distintos soportes y formatos.

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  Comunicación Corporativa Ketchum

  • Costa Rica

  • Asistente y Ejecutiva de Cuenta

    • Jan 2005 - Apr 2007
    • Costa Rica

    Asesoría de clientes asignados (sector turismo, banca y proyectos específicos) en comunicación interna, relaciones con la prensa, relaciones con otros actores de interés y programa de responsabilidad social: diagnóstico e investigación, diseño y planeamiento estratégico, implementación de la estrategia propuesta y evaluación.Implementación País de campaña Centroamericana para la prevención de desastres, coordinación y ejecución de las acciones a realizar con los actores locales.

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  Boutique Garper, S.A.

  • San José, Costa Rica

  • Consultora en Relaciones Públicas Corporativas y de la Marca.

    • Mar 2004 - Dec 2004
    • San José, Costa Rica

    Diagnóstico, investigación, diseño de estrategia de comunicación. Coordinación, ejecución y evaluación del proyecto. Capacitación al personal.

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  Microempresa familiar de ropa casual para dama

  • Gerente general y diseñadora industrial de modas

    • Jan 1987 - Dec 2004

    Diseñadora industrial de modas, patronaje y escalado. Selección y compra de materiales. Capacitación y supervisión del proceso de manufactura a los talleres contratados para la producción de las predas de vestir. Control de calidad. Atención a clientes de mayoreo y Seguimiento de cuentas.