Experience

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  Golden Gate Restaurant Group

  • Vietnam
  • Food and Beverage Services
  • 300 - 400 Employee

  • Marketing Manager (North Sub)

    • Oct 2021 - Apr 2022

    - Supervise over 25 F&B brands of Golden Gate Group (in the north) - the leading F&B company in Vietnam with nearly 400 restaurants nationwide of well-known brands such as Manwah, Kichi Kichi, GoGi, Ashima, Vuvuzela, Sumo, Crystal Jade Kitchen, Cowboy Jack's...-Manage a "full-stack" Marketing team with over 60 members including Brand, Communications, Digital, Design, Production & Admin.

  • Brand Manager/Group Brand Manager

    • Jan 2021 - Oct 2021

    - Build marketing strategy, brand positioning, brand identity, marketing plan & budget.- Do market research to explore & analyze market insight, customer insight & competitor status to make decision on marketing strategy and activities. - Create & implement marketing campaigns; design & produce marketing materials.- Create & supervise the implementation of brand communications plan.- Build, supervise & improve CX - customer experience - on both online & offline touch-points.

• 

  Pencil Group

  • Hanoi

  • Client Success Director

    • Sep 2019 - Jun 2020
    • Hanoi

    Pencil is an indie creative agency founded in HCMC. We specialize in building brands & digital experiences. I'm the representative of Hanoi branch to:- Develop market in Hanoi- Manage diversified projects such as branding, IMC plan, TVC production, social campaigns for clients namely Batdongsan.com.vn, Nutricare, VinFast, Vinhomes, AOSmith...

• 

  Dentsu

  • Hanoi

  • Account Manager

    • Nov 2017 - Sep 2019
    • Hanoi

    Dentsu Vietnam is a 100% foreign-owned Advertising agency established in 2003. Dentsu Vietnam is a part of Dentsu Aegis Network, one of the world’s oldest media corporations, one of Big 4 Creative Agency in Vietnam. With the position of Account Manager, I'm responsible for:- Growing business from current Clients and new pitch. Make sure target and profit achievement - Responsible for primary tracking and analysis of Client business/ category information and progress of execution of projects- Build and keep relationship with Clients- Lead the project and co-ordinate with all departments to make sure the best quality outcome- Recommend, evaluate and supervise all 3rd parties' activities- Manage project timeline. Anticipate issues and propose the solutions- Control of client budget (estimates, invoices, monthly reconciliation)- Competitors’ reviews, regularly practice market/ store checkHandle various types of campaigns including branding, rebranding, creative assets creating, event organization, communications planning, etc. for big corporate such as Panasonic, VinID, MBBank, Vietcombank, Habeco, Eurowindow, Viettel IDC...

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  Freelancer

  • in Hanoi

  • Interpreter & Translator Freelancer

    • 2006 - 2018
    • in Hanoi

    Interpreter for international exhibitions such as:- The 15th Vietnam International Industry Fair (2006)- The International Trade Fair (2007)- ASIAN Cup (2007)- Italia - Vietnam Trading Promotion Meeting (2008)- Gas Industry Exhibition (2008)...Freelance translator in some industry such as Automotive, Communications...

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  FPT Software

  • Hanoi, Vietnam

  • Event & Brand Leader

    • Jun 2010 - Sep 2017
    • Hanoi, Vietnam

    1. Brand Management- Develop market research;- Build up Employer Value Proposition (EVP);- Develop brand proposition platforms;- Execute all branding activities in line with brand strategies;- Create post campaign reports & evaluations;- Manage on budget plan.2. Marketing Campaigns- Develop comprehensive and integrated marketing program plans consistent with long-term brand goals;- Plan and collaborate with project team members to implement the campaigns, and to monitor, track and conduct post campaign reports;- Support in other ad-hoc cross functional projects where necessary.3. PR- Corporate with press media to publish press release and PR articles for specific events or milestones of the company;- Corporate with associations and related organizations to do PR programs towards potential talents or targeted communities;- Welcome government, businessmen and foreign delegations to visit the company;4. Event Management- Develop creative concept and define key message for corporate events such as anniversaries, opening ceremonies, conferences, exhibitions, competitions;- Plan & implement events of scale from hundreds to thousands attendees with diversified nationalities who are internal employees, government officials, foreign clients, talent communities or technology experts…;- Work cross-functional with other departments to ensure consistency throughout the entire project;5. Corporate Marketing (initial position)- Responsible for marketing materials like corporate website, newsletters, profile, clips, presentations, postcards, etc;- Support sales team with customer care.FPT Software is part of FPT Corporation (FPT – HoSE) – the global leading technology and IT services group headquartered in Vietnam with nearly US$1.2 billion in revenue and 28,000 employees.

• 

  Aon Vietnam Company Limited

  • Hanoi

  • Assistant to PR & Compliance Manager

    • Mar 2009 - Jun 2010
    • Hanoi

    1. PR - Responsible for business papers such as newsletters, stationary (letter head, fax memo, envelop…), handbooks, calendars…;- Corporate with business organizations/associations for specific events.2. Compliance- Cordinate between the Company & its Corporation in USA; control the Company’s operation to comply with Corporation’s Policies.3. Insurance Market Information- Provide the Company with updated insurance market information;- Create quarter bulletins for Clients, Partners.- Prepare documents, deal with outsourced contractors, follow up with other departments, etc.Aon Corporation is the leading global provider of risk management services, insurance and reinsurance brokerage, and human resource consulting and outsourcing.