Experience

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  SAUDI AIRLINES

  • Saudi Arabia
  • Airlines and Aviation
  • 700 & Above Employee

  • Senior Product Management Specialist

    • Nov 2021 - Present

    Managed the entire supply chain of products for 12K+ employees located across the globe.Supervised 4 vendors and the day-to-day operations and logistics of the company’s products.Led a team of 3 members responsible for internal end users’ new requests, demands, and incidents. Played a major role in the company’s rebranding project and launched rebranded on-board products. Implemented a product management system to increase efficiency and reduce costs.

  • Senior E-Commerce Specialist

    • Jul 2019 - Oct 2021

    Led digital marketing campaigns with large budgets - achieving a return on investment of 45 and optimized the performance of paid search ads by 30%.Key account holder for Google Ads and optimized search engine marketing, brand awareness, retargeting campaigns, and lead generations. co-managed a team responsible for 9.6 million tickets sold annually.

  • Ecommerce Specialist

    • Nov 2013 - Jun 2019

    Tested (A/B testing) and optimized ancillary services' page which resulted in a 2.5% increase in conversions.Led the online booking experience revamp project; resulting in a 4% increase in conversions.Analyzed Google Analytics 360 and Travel Analytics Center data to identify growth opportunities.

• 

  Al-Madinah Newspaper

  • New York, USA & Jeddah, Saudi Arabia

  • Journalist

    • Jun 2010 - Mar 2016
    • New York, USA & Jeddah, Saudi Arabia

    Drafted US news articles that relate to Saudi Arabia and the Saudi student community in New York area.

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  Sa7i YouTube Channel, Arab Reach Media, Dallah Group

  • Jeddah Governorate, Saudi Arabia

  • Marketing Specialist

    • Oct 2012 - Oct 2013
    • Jeddah Governorate, Saudi Arabia

    Launched branded content for a client that reached 600K+ views in less than a week.Supported a major client's online advertising campaign; resulting them to acquire an additional 2% market share.