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Thad Peterson is a seasoned executive with 30+ years of experience in strategy, loyalty programs, product management, business development, and financial services. He has held various leadership positions at top companies, including Aite-Novarica Group, Consumer Financial Protection Bureau, and Edgar, Dunn & Company. Peterson has a strong background in developing and implementing loyalty and mobile payment strategies, and has worked with Fortune 500 and Fortune 1000 companies.

Experience

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Strategic Advisor
      • Jul 2022 - Present

    • Strategic Advisor
      • Apr 2014 - Present

    • Senior Analyst
      • Jul 2021 - Feb 2022

      Aite-Novarica Group is the leading advisory firm focused on helping executives from banks, insurers, payments providers, securities firms and their respective technology and service providers respond to important technology, strategy, operations, and regulatory changes. https://aite-novarica.com

    • Senior Analyst
      • Mar 2014 - Feb 2022

      Business analyst and strategist focusing on the evolution of the payment space, merchant acquiring, and the customer payment experience.

    • Senior Market & Policy Fellow
      • Feb 2022 - Jul 2022
    • Principal - Mobile Commerce Practice Lead
      • Aug 2012 - Apr 2014
      • Atlanta, GA

      Work in mobile commerce, mobile payments and loyalty for clients in the telecommunications, loyalty and the financial services industries.

  • Market Platform Dynamics
    • Greater Atlanta Area
    • Managing Director
      • Nov 2011 - Jul 2012
      • Greater Atlanta Area

      Developed the consumer incentive/loyalty practice for retail and financial services, and lead/support engagements in payments and emerging transaction technologies (mobile/online/physical world). • Supported a global payments strategy engagement resulting in a significant shift in their approach ...

    • Managing Director
      • Aug 2008 - Sep 2011

      Led a startup business unit creating a platform that delivers a cross-channel customer loyalty and promotion (online/POS/mobile) in real time on behalf of retailers and card issuers. • Identified the business opportunity – Traditional loyalty had become a commoditized business relying on dated t...

    • Division Vice President, Sector Strategy
      • May 2007 - Aug 2008

      Led strategy development and execution for Maritz Loyalty Marketing, a market leader in delivery of loyalty programs to credit and debit card issuers.• Developed new services and offerings for the financial services sector, including analytical “deep dives” into the results of programs, and imple...

  • iKobo, Inc.
    • Greater Atlanta Area
    • Chief Marketing Officer
      • Jul 2006 - Apr 2007
      • Greater Atlanta Area

      Developed and implemented an online/physical world-marketing plan for an online money transfer organization that used a prepaid card as the delivery vehicle. Managed all marketing activities for the organization, including SEO, SEM, online and physical world advertising, website design and manage...

  • Edgar, Dunn & Company
    • Greater Atlanta Area
    • Director
      • Mar 1996 - Jun 2006
      • Greater Atlanta Area

      Director in an international management consulting firm with offices in San Francisco, Atlanta, New York, London, Frankfurt, Paris and Sydney. Worked on and led financial services and payments engagements for Fortune/Global 500 Companies. Led associates from different offices on strategy engagem...

    • President/CEO
      • Jan 1993 - Feb 1996
      • Greater Denver Area

      Four-million-dollar communications/publishing firm serving Fortune 500 and Fortune 1000 companies. Led two profit centers and 40 associates. Directed company efforts to improve productivity, quality, effectiveness, and profitability. Reported to the Board of Directors.• Successfully positioned...

    • EVP Retail Marketing
      • 1990 - 1992
    • Director Retail Marketing
      • 1990 - 1992
    • Director of Marketing
      • 1988 - 1990
    • Product manager
      • 1980 - 1990
    • Account Supervisor
      • 1980 - 1982
    • Lieutenant Junior Grade
      • Jun 1972 - Jun 1976

      Surface Warfare Officer in the US Navy, served aboard USS Wichita (AOR-1)

Suggested Services

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Industry Focus. “Financial Services”

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