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Terry Peterson is a seasoned hospitality professional with 30+ years of experience in managing food and beverage operations, hospitality management, and resort operations. He has held various leadership positions in the industry, including Food and Beverage Director, Hospitality Manager, and Banquet Manager. Peterson has a strong background in hospitality management, with expertise in fine dining, catering, and hotel management.

Experience

    • Hospitality Manager
      • Nov 2018 - Present
    • Estate Director
      • Oct 2015 - Nov 2018
      • Napa, CA

      Oversee day-to-day operations of ultra-premium Cabernet Sauvignon winery with primary responsibility for DTC (direct to consumer) areas including fiscal budgets and department profitability. Lead successful team to ensure that PRV stands out in extremely competitive market with high priority on ...

    • Hospitality Sales Manager
      • Jul 2014 - Sep 2015
      • Napa, CA

      Managed all aspects of a $1.5 million Tasting Room Sales Operation. In first year in role, increased sales revenue by 20% over prior year and achieved 15% of growth in total Wine Club sign ups. Built traffic driving initiatives that increased total guest visits by 15%.

    • Retail Sales Manager, Employee Stores
      • Oct 2012 - Jun 2014
      • Napa, CA

      Managed all aspects of a four location Multi-Branded Employee Wine Store. The Employee Stores carried more than 200 individual SKUs representing on average 40 brands. The mission of the Employee Store is to provide relief to inventory levels while also providing employee engagement with Treasur...

  • Hospitality Design Inc.
    • San Francisco Bay Area
    • Partner
      • Dec 2010 - Jun 2012
      • San Francisco Bay Area

      Served as manufacturers' rep for nearly 40 high-end tabletop and hotel lines including Frette Linen, Rosenthal China, Versace. Responsible for spearheading food and beverage division of company.

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Food and Beverage Director
      • Jun 1993 - Jun 2010

      Responsible for $15 million food and beverage operation, including three restaurants (two fine dining and one three-meal), two lounges and a members' clubhouse for 800 members. Heavy emphasis on catering and conference services ($10 million in revenue). Demonstrated successful leadership, team building and responsible for 10 departments (front and back of house) including 25 managers and 260 employees. Managed all departmental financial assets, cost containment and promotions. Implemented food and beverage advertising and public relations campaigns. In charge of opening new three-meal restaurant including concept, menu development, staffing guidelines, FF&E. Developed Destination Services Department to partner Silverado's cuisine with local wineries and attractions to provide Silverado's guests with a comprehensive Napa Valley experience.

    • Assistant Food and Beverage Director
      • Aug 1991 - Jun 1993

    • Assistant Food and Beverage Director
      • Apr 1990 - Aug 1991
      • San Francisco
  • Ritz-Carlton Phoenix
    • Phoenix, Arizona Area
    • Banquet Manager
      • Oct 1988 - Apr 1990
      • Phoenix, Arizona Area
  • The Broadmoor
    • Colorado Springs, Colorado Area
    • Banquet Manager/Main Dining Room Captain/Conference Center Assistant Manager
      • Mar 1977 - Mar 1988
      • Colorado Springs, Colorado Area

Education

  • 1977 - 1981
    University of Colorado Boulder and University of Colorado Colorado Springs

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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