Experience

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  OC Fair & Event Center

  • Costa Mesa, CA

  • Director of Communications

    • Jan 2017 - Present
    • Costa Mesa, CA

    • Serves as a member of the organization’s senior leadership team to strategize, plan and direct the PR, media relations, social media, government relations and internal communications functions • Evaluates and analyzes issues impacting the organization; develops communications strategies and implements solutions• Creates and implements comprehensive programs for dissemination of information to the public• Develops PR campaigns to promote the annual OC Fair, Imaginology event, year-round events program and other property activities• Directs all media relations activities and serves as official spokesperson to media and public groups• Develops annual communications plan and crisis communications plan• Oversees development and production of all communication tools, such as press releases, publications, media guides, etc.• Creates internal communication programs• Promotes relationships with the community and various community groups and other local agencies, including working with elected officials throughout Orange County and the State of California• Directs the organization’s social media program• Acts as liaison with organization’s lobbyist firm in Sacramento to coordinate legislative information that impacts the OC Fair & Event Center

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  Terry Moore VO

  • Terry Moore VO

  • Voice-over artist

    • 2012 - Present
    • Terry Moore VO

    Voice actress specializing in commercial, narration and promotional projects.www.tmoorevo.com

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  South County Outreach

  • Irvine

  • Director of Marketing

    • 2014 - 2016
    • Irvine

    • Directed all strategic marketing, communications, publicity and annual events for Orange County-based nonprofit working to prevent hunger and homelessness• Developed marketing plans, campaigns and material utilized across communication platforms to inform the community, develop donors, procure volunteers and extend the agency’s brand• Created all marketing content, managed website, wrote articles, newsletters, press releases, blog, annual reports, brochures, mailings, email blasts and social media posts• Produced a new toolbox of marketing design, themes and campaign messages to provide options to maximize efficiency and brand positioning• Designed or outsourced collateral, photography, videography and graphics for entire agency• Managed public relations and external communications efforts• Wrote speeches and represented the agency at functions• Initiated and implemented new programs, partnerships and business relationships•Managed all aspects of special events and fundraisers

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  The Orange County Register

  • United States
  • Newspaper Publishing
  • 400 - 500 Employee

  • Deputy Editor

    • Dec 2006 - Jan 2014

    • Reporting to the editor, served as a top newsroom manager providing strategic planning, project management, organizational and communication expertise across the organization • Managed day-to-day operation and long-term direction of Register websites and spearheaded development of content and products to serve readers and grow revenue• Directed breaking news, education and science coverage in print and online working with editors, reporters, photographers, graphic artists and designers• Launched and redesigned websites, print publications and community-building tools working on all aspects from market research to operations• Conducted market research, usability testing and focus groups to refine product definition, design, target audiences and branding• Initiated advances in newsroom use of mobile-optimized content and social media• Oversaw development of products for iPad, mobile devices and apps

  • Deputy Editor

    • Oct 2002 - Dec 2006

    • Managed feature sections and newsroom teams creating products such as Life, Arts & Entertainment, Health & Family, Food and Travel for the newspaper and websites• Built multimedia and video department in the newsroom; coordinated broadcast partnerships• Successfully worked with cross-functional teams on projects, product launches and strategic development, bringing diverse and innovative offerings to the company’s portfolio• Worked on research and managed budgets, planning and analysis• Served on key strategic planning teams that shaped corporate and local initiatives

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  Freedom Interactive, a division of Freedom Communications

  • Irvine, CA

  • Vice President, Online Content

    • Dec 2006 - Nov 2008
    • Irvine, CA

    • Responsible for developing and implementing digital growth strategies and leading interactive content efforts for Freedom’s nationwide newspaper and broadcast divisions•• Built products, policies and initiatives for use across the enterprise, procuring and working with outside vendors as well as internal teams. Identified new opportunities and defined high-potential projects, content and tools to increase audience, user engagement and profits•• Created operational structures and rollout plans for new products• Launched a web TV show and user-generated content options• Wrote reports and conducted research and analysis• • Built a collaborative content team/advisory board with associates from TV stations and newspapers.

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  myoc.com, a division of Freedom Communications

  • Lake Forest and Santa Ana, CA

  • Vice President, Interactive Content

    • Feb 2001 - Oct 2002
    • Lake Forest and Santa Ana, CA

    •• Created and launched interactive content products and managed editorial web team for Freedom’s experimental portal website and the Orange County Register newspaper site•• Redesigned news and information websites and managed niche content sites including entertainment, business, weddings, home, cars and jobs•• Worked with vendors and internal technology teams to serve growing division•• Developed and implemented plan for convergence of print and online newsrooms•• Supervised staff of 25 working on daily content updates and product development

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  ModeStyle.com, a division of Freedom Communications

  • Irvine, CA

  • Managing Editor

    • Aug 2000 - Jan 2001
    • Irvine, CA

    • Managed editorial team and content development for fashion and lifestyle website under the umbrella of the company’s magazine division• Assigned and edited all articles with bicoastal team of writers• Worked with creative group on website usability and design• Developed and analyzed website data• Executed calendar of daily, weekly and monthly content generation• Built and managed an engaged online community forum

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  IdeaForest.com/Joann.com

  • El Segundo, CA

  • Managing Editor

    • Apr 2000 - Aug 2000
    • El Segundo, CA

    • Produced online magazine for arts, crafts and home decor startup website• Responsible for e-commerce catalog descriptions of more than 20,000 products• Managed writing and editing team of associates and freelancers• Assigned and edited articles, wrote marketing material, newsletters and site content• Developed editorial calendar and worked with sales and purchasing to support site goals• Handled editorial contributions of TV celebrities and industry experts

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  Daily Breeze

  • Torrance, CA

  • Features editor

    • 1989 - 2000
    • Torrance, CA

    • Directed content for all feature sections for daily 90,000-circulation newspaper including entertainment, lifestyle, fashion and travel• Assigned and edited articles from staff writers and freelancers• Supervised design and production of daily and weekly sections• Launched new publications and wrote weekly column • Also served in positions of Lifestyle/Travel Editor and News Desk Editor