Experience

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  Pivottv.Media

  • Co-Founder And Managing Partner

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  Pivottv.media

  • Greater Boston Area

  • Co-Founder and Managing Partner

    • Jul 2019 - Present
    • Greater Boston Area

    Recently hired as Executive Producers for SlamBall and its production and distribution, including multiple events broadcast via ESPN, ESPN2 and ESPN+

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  Digital Sports Desk

  • Greater Boston Area

  • Founder & Editor-in-Chief

    • Jul 2011 - Present
    • Greater Boston Area

    The new online destination for sports purists. Created in July 2011 and fully launched in January 2012, Digital Sports Desk (@DigSportsDesk) is now publishing and syndicating sports content to a global audience of sports fans seeking more than just the score.

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  Terry Lyons Sports Marketing LLC - TerryLyons.com

  • Founder

    • Sep 2007 - Present

    Terry Lyons Sports Marketing and Communications LLC, is based in Boston, Massachusetts

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  West End Johnnie's

  • Entrepreneur

    • Jul 2007 - Present

    138 Portland StreetBoston, MATerrific food a block away from Boston Garden; great place for a pre-game dinner; even better on nights when there's no event at the Garden. See www.westendjohnnies.com

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  Media Lab

  • Greater Boston Area

  • Advisor, Writer and Entrepreneur in Residence

    • Jan 2016 - Dec 2019
    • Greater Boston Area

    Assisting Media and Analytics Lab in Sports Industry e-news venture. Launched in 2016 and currently publishing PGA Tour Brunch. Seeking advertisers and Looking to expand concept.

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  Tap.in2

  • Greater Boston Area

  • Advisor - Franchise Relations

    • Sep 2015 - Aug 2016
    • Greater Boston Area

    Tap.in2 transforms the fan experience at live events through real-time, data-driven tools designed to help venue operators connect guests to everything a venue has to offer. Tap.in2 enables in-seat ordering of concessions, merchandise and promotions anytime, anywhere from fan mobile devices. Tap.in2 turns any device into a personal POS to maximize a fan's live event experience. The technology is also available to improve services via mobile for resorts, golf courses and several other industries and it is customizable for any business venue.Tap.in2 won Best in Show at the 2015 Start-up Pavilion Technology Showcase at the Sports and Entertainment Alliance in Technology (SEAT) conference

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  Hotbox Sports

  • Greater Boston Area

  • CMO, Executive VP, Business Development; Board of Advisors

    • Aug 2012 - Jan 2015
    • Greater Boston Area

    Hotbox Sports Ventures Inc has developed a proprietary, highly engaging, ‘next generation’ platform for fantasy sports online. Terry Lyons is advising the company on business development, marketing, communications and strategic planning.

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  Elevate Communications

  • Senior VP and Managing Director

    • Jan 2008 - Jan 2009

    Lyons, an experienced innovator in international sports marketing communications, joined Elevate Communications after serving as Vice President of International Communications for the National Basketball Association.Lyons will help direct Elevate’s agency operations and work with the firm’s seasoned public relations leadership to fuel the national and global growth of its burgeoning sports marketing communications practice. He will be responsible for driving program innovation, establishing new expertise and thought leadership, identifying and nurturing talent and providing counsel to the agency’s clients.

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  N.B.A.

  • United States
  • Spectator Sports
  • 700 & Above Employee

  • Vice President, International Communications

    • May 1981 - Sep 2007

    Lyons was responsible for all NBA communications, public relations and media activities outside the USA. He supervised and helped train regional communications staff stationed in the NBA’s regional offices and oversaw all international public relations activities generated in the NBA’s headquarters in New York and New Jersey. Lyons began his career at the NBA as an intern in 1981. He held the post of Director of Media Relations from 1989 to 1993 before being promoted to Vice President and concentrating his efforts on the NBA’s soaring international growth. He has worked in conjunction with USA Basketball on the past four Summer Olympics and World Championships, dating back to the 1992 Barcelona Games.Since staffing Game 1 of the 1983 NBA Finals in Philadelphia, he has worked 135 consecutive Finals games. In 1986, he created and organized NBA Photos to assist NBA Entertainment in chronicling photographically the league’s growth and history.

  • Director, Media Relations

    • 1989 - 1993

    Primary media relations contact and spokesperson for the NBA league office; Responsible for all NBA communications, domestic event coordination, Responsible for the Commissioner's media relations outreach, liaison with NBA team communications, community relations, while setting league guidelines for improved PR operations.

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  USOC and USA Basketball

  • Press Officer

    • Jun 1992 - Aug 2004

    Press Officer for the 1992, 1996, 2000 and 2004 USA Olympic Basketball team

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  NBA Entertainment & NBA Photos

  • Managing Editor

    • Jan 1986 - Jan 1988

    Created and marketed NBA Photos, a division of NBA Entertainment.

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  CBS Corporation

  • New York, NY

  • Broadcast Associate

    • Jan 1982 - Jul 1984
    • New York, NY

    Entry level broadcast associate for CBS Sports Saturday/Sunday