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Terry Lawson is a seasoned marketing professional with 20+ years of experience in marketing strategy, project management, and team leadership. He has a strong background in marketing communications, salesforce.com, and product development. Terry has held various roles in marketing, including Content Manager, Marketing Specialist, and Marketing Communications Specialist, and has managed multiple marketing programs across various channels. He is certified in digital graphics and web design from American Career Institute-Framingham.

Credentials

  • Digital Graphics and Web Design
    American Career Institute - Framingham, MA
    Dec, 2012
    - Jun, 2026

Experience

    • Residential Leasing Agent
  • Wind River Environmental
    • Marlborough, Massachusetts, United States
    • Content Manager
      • Jul 2022 - Present
      • Marlborough, Massachusetts, United States
  • Kubotek3D
    • Marlborough, Massachusetts, United States
    • Marketing Specialist
      • Dec 2020 - Jun 2022
      • Marlborough, Massachusetts, United States

      Develop, plan, execute, and monitor marketing programs across a variety of channels. Research the 3D CAM software market, analyze trends, help define the organization's marketing strategy, and provide advice as to how to best reach the target market. Manage email marketing campaigns, SEO, Goo...

  • NEC Energy Solutions
    • Westborough, Massachusetts, United States
    • Marketing Communications Specialist
      • Aug 2014 - Jun 2020
      • Westborough, Massachusetts, United States

      Spearheaded multichannel marketing and communications campaigns including website launches, targeted emails, trade shows, and content management focused on individual personas. Illustrated expertise in both marketing automation and campaign optimization. Managed budget creation, reporting, and an...

  • Canadian Solar Inc.
    • Westborough, Massachusetts, United States
    • Marketing Communications Specialist
      • Aug 2011 - May 2014
      • Westborough, Massachusetts, United States

      Held bottom-line accountability for all web creation activities such as content management, training, and end-to-end planning and implementation. Managed all primary marketing functions including web concept creation, online advertising, and direct marketing strategies. Coordinated cross-function...

  • Evergreen Solar
    • Marlborough, Massachusetts, United States
    • Marketing Communications Specialist
      • May 2005 - May 2011
      • Marlborough, Massachusetts, United States

      Pioneered international client marketing communications programs and directed day-to-day marketing functions. Oversaw production of organizational print literature and focused efforts to encourage continuous web content updates: ensured optimum content, functionality and search engine optimizatio...

    • Direct Marketing Assistant
      • Jul 2002 - May 2005
    • Product Content Specialist
      • Oct 1999 - Jul 2002
    • Information Technology Specialist
      • 1987 - 1999

Education

  • American Career Institute-Framingham

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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