Experience

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  The Cook Consultancy

  • Newbury, Berkshire

  • Director

    • Apr 1999 - Present
    • Newbury, Berkshire

    The Cook Consultancy was established in 1999 to provide specialist services to companies operating in the Foodservice Sector. These services have one aim …to improve the business performance of the client company.The Consultancy has specialised in three areas of work in the Foodservice market:1. Procurement: appointed by the Client to act as the ‘out-sourced’ Purchasing Consultant for the business.Clients include: CH&Co Ltd. (formerly Charlton House Catering Services); Bespoke Hotels; Aston University.2. Sales & Marketing: assignments to assess the potential for products in Foodservice; identify clear target sectors and potential B2B customers; recommend and then implement changes to sales & marketing resources.3. Training & Development:3.1. Generic workshops entitled ‘The Absolute Essentials of Selling into Foodservice’, designed for ‘new entrants’ (Individuals or Companies) to the market, to give an understanding of the market structures, dynamics and commercial models in place.3.2. Client-specific workshops; mainly working with groups from a particular Trade Sector, for example, Account Managers working in Contract Catering, or those selling to Wholesalers.The Consultancy also undertakes Search, Selection and Recruitment for positions in the Foodservice market. Successful briefs have included Senior Sales Manager with a well-established Food Manufacturer; Business Development Managers for Wholesale Distributors of Fresh & Chilled products and a Procurement Manager for a Southern-based Catering organisation.

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  Tilda Riceland Pvt. Ltd.

  • General Manager - Foodservice

    • Sep 1993 - Mar 1999

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  Premier Brands, Ltd.

  • Foodservice Director

    • Dec 1978 - Aug 1993