Experience

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  Imagine Digital NOW

  • A division of Yello Media Group

  • Head of Marketing & Communications

    • Apr 2021 - Present
    • A division of Yello Media Group

    Imagine Digital (ID) is the newest division of Yello Media Group, a company with over 35 successful years in the marketing and advertising industry. ID was launched to provide full-service innovative and game-changing digital, branding and creative support to businesses in 18 countries across the...

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  YELLO MEDIA GROUP

  • Cayman Islands
  • Advertising Services
  • 200 - 300 Employee

  • Digital Category Development Manager - Yello Media Group

    • Nov 2019 - Apr 2021

    As a Category Development Manager for Digital Products, I play an integral role in shaping the strategy and direction of the Digital Category in all our markets across the English Speaking Caribbean and Central America; identifying, testing and implementing growth initiatives through insights, collaboration and rapid experimentation. I lead a team of Market Development Specialists, ensuring effective use of marketing investment to drive ROI for the Category. Working closely with cross-functional teams, I identify and execute high priority growth initiatives in order to drive customers through the growth funnel.- Define the vision and strategy for the Digital Portfolio- Collaborate with Senior Management to set the Category's annual strategic objectives, articulating critical marketing priorities and corresponding investment. - Leverage data to understand our products, user journeys, build effective value propositions and identify areas of opportunity.- Help shape the voice of the products within the Category's portfolio by defining geo-specific narratives, value propositions, and product benefit messaging.- Develop and optimise the Category's marketing strategies and programs across the digital ecosystem that will drive large scale awareness, acquisition and activation.

  • Marketing Manager

    • Jul 2018 - Nov 2019

    - Lead annual market planning to deliver the best marketing strategies. - Optimized all marketing touch- points to achieve increased brand awareness and traffic to marketing channels. - Planned and managed A&P Budget ensuring that expenditure remained within approved operating expenses and ROI was delivered.- Ensured that results were achieved through active team participation and the development of direct reports through coaching, skills training and a structured process of accountability and performance management.

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  Ctrl-IT Inc.

  • Jamaica

  • Marketing & Communications Manager

    • Oct 2017 - May 2018
    • Jamaica

    Responsible for defining, building and executing campaigns and communications to increase awareness and engagement. With attention to detail, the chops to develop, launch, test and optimise customer acquisition programmes, I develop and execute customer-focused and data driven initiatives, whils...

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  Unilever Greater Caribbean

  • Brand Building Manager - Jamaica

    • Sep 2015 - Sep 2017

    Annual planning for innovation launches and core growth opportunities.Lead and manage key brand initiatives - communications and visibility strategies, consumer and trade promotional plans, budget forecasting, supply and demand planning, localize global brand and communications assets, campaign development. Category and channel management.

  • Category Development Customer Marketing Manager - Jamaica

    • Sep 2014 - Aug 2015

    Developed space and assortment recommendations to maximize category performance. Developed and executed category and channel analysis in line with Pricing, Promotions, Assortment and Space Management analytics. Distributor Management to execute effective go-to-market strategies.

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  Jamaica Beverages Limited

  • Jamaica

  • Marketing, PR & Sponsorship Manager

    • 2013 - 2014
    • Jamaica

    Managed Annual Plan Investment for effective brand strategies. Lead innovation launch planning to bring new products to market. Developed and executed 360 communication plans

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  OGM Integrated Communications Ltd.

  • Jamaica

  • Senior Account Executive

    • 2010 - 2013
    • Jamaica

    Developed marketing, communications and promotions strategies. Lead the implementation and execution of integrated communications plans - including Digital Media, Traditional Media Channels, Direct Marketing, Public Relations and Trade Marketing. Analyzed and monitored market and media trends.

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  Jamaica Observer Limited

  • Jamaica

  • Marketing Officer

    • 2006 - 2010
    • Jamaica