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Bio

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Terrie Walker is a seasoned event and marketing professional with a strong background in managing events for technology associations, corporate events, and wineries. She has experience in marketing strategy, sales management, and brand development, with a focus on creating memorable experiences for participants and clients. Walker holds a Bachelor of Arts degree in Organizational/Corporate Communications from Northern Illinois University and has advanced wine education certifications from the Wine & Spirit Education Trust.

Experience

    • Sr. Conference & Event Manager
      • Sep 2018 - Present
      • Walnut Creek, CA

      Manage events for a Member-driven technology association to ensure a first-class experience for all participants.- Organize and manage all logistical planning for the Embedded Vision Summit, an annual 1500+ person conference and trade show in Silicon Valley. - Set up and manage public registration site, including multiple registration types, ticket types, promo codes and registrant communications. - Manage vendor deliverable, timelines and budgets: exhibitor services company, AV, food and beverage, badge printing, lead retrieval, photographer, videographer, security, printers, etc. - Event staff management: temporary staff, travel, hotel, training, communications. - Manage graphic designer and all onsite signage and registration site assets. - Lead exhibitor and special event liaison, including setup of Exhibitor Portal (Expo Genie), communication of information and planning of "special events" (workshops, receptions, trainings).- Organize quarterly member events, customer programs and training seminars - Work with host companies and venues to plan onsite logistics, setup, AV, food and beverage, etc. - Lead contact with speakers and demo exhibitors. - Set up and manage registration site and all communications.

  • Dolby Laboratories
    • San Francisco Bay Area
    • Event Manager, EBC & Corporate Events
      • Apr 2018 - Sep 2018
      • San Francisco Bay Area

      Planned Executive Briefing Center experiences and events for Dolby Labs.- Worked with Dolby lab executives and staff to manage schedules and demos for visiting dignitaries.- Planned on-site events for up to 200 attendees, including food and beverage, setup, demo and film logistics.

  • SF Event Venues
    • San Francisco
    • Sales & Event Operations Manager
      • Aug 2017 - Apr 2018
      • San Francisco

      Responsible for daily operations of multiple venue spaces and winery tasting rooms, including event sales, staffing, marketing, and customer relations.fffffff- Oversaw production of all on-site corporate and social events, including management of event staff for set-up, breakdown and staffing of events, up to 5 per week, with up to 400 guests. - Collaborate with corporate clients on the planning and design of events, including serving as liaison with all external vendors like event production companies, A/V, caterers, rentals, etc.- Designing and executing a company marketing plan to foster event and winery sales.

  • PNC
    • Downers Grove, IL
    • Corporate Events Manager
      • Feb 2015 - Mar 2017
      • Downers Grove, IL

      Responsible for PNC Mortgage corporate events throughout the country, including town hall and leadership meetings, incentive awards trips, and external realtor events.- Successfully arranged and produced 8 annual internal events, including town halls meetings, 2-day senior leadership events and an annual 4-day incentive trip.- Independently managed 14 annual B2B experiential events, including educational summits and webinars. - Managed event budgets up to $500k, streamlining processes and vendor selection to reduce costs up to 17% while elevating quality and integrity of events.- Utilized research to make event recommendations to senior leaders, developed event concepts and themes, led agency and vendor negotiations, maintained outside speaker relationships, managed all pre-event and on-site logistics. - Collaborated with and directed an outside marketing company on design and production for up to 8 annual trade shows.- Developed and directed an employee communication plan and process for event education and training.- Assisted in developing an annual B2B experiential marketing plan to foster opportunities and success with external sales partners.

  • Van Duzer Vineyards
    • Greater Chicago Area
    • Marketing & Communications Consultant
      • Sep 2014 - Dec 2014
      • Greater Chicago Area

      Established a marketing and public relations plan for an Oregon-based winery, including framing an outreach program to media and reviewers, creating social media accounts, writing customer newsletters and email blasts, updating collateral materials and revising website structure and copy.

  • All Wined Up Wine Shop & Bar
    • Clarendon Hills, IL
    • Owner/Manager
      • Dec 2009 - Jun 2014
      • Clarendon Hills, IL

      Managed and executed all aspects of a busy wine shop and bar, including all on- and off-premise operations and events and fostering rewarding customer relations. - Ran all in-store and offsite events, including wine tastings, educational seminars, wine dinners and parties for customers and a wine club of over 150 members.- Served as local Chamber of Commerce President. Chaired and planned numerous Chamber social and fundraising events, including festivals, food and wine tastings and golf outings.- Established strong relationships with over 50 wine, beer and accessory vendors, in addition to numerous international wine professionals and local small business owners.- Assisted in the design and writing of all marketing pieces, including company website, advertising, collateral and customer email communications. - Hired, trained and managed all staff.

    • Sales Promotion Marketing Manager
      • Aug 2004 - May 2008

      Assisted in meeting sales objectives and creating brand awareness through the planning and execution of major marketing programs and business unit meetings and events. - Planned and produced internal and external corporate meetings, trips and community events, including venue selection, entertainment, menus, AV, speakers and themes. - Managed outside vendor relationships, including printers, advertising agencies, premium suppliers and event venue and production companies. - Collaborated with senior management to provide compliant content and strategic direction for ads, brochures, direct mail, branch merchandising and other vehicles for internal and external customers. - Oversaw Bank involvement in key corporate sponsorships. - Created and delivered training to employees on products and promotions.- Assisted research team in tracking the effectiveness of promotions and programs against budget to make recommendations for future initiatives.

    • Sales & Marketing Associate
      • Mar 2000 - Aug 2004

      Worked as part of a sales and marketing team to increase company awareness via internal and external events and marketing campaigns throughout the Midwest. - Designed and executed a variety of social and corporate events for affluent clients and advisors, such as educational seminars, luncheon presentations and golf outings. - Determined allocation of a fixed budget for events, sponsorships and charitable donations. - Coordinated marketing materials, pitch books and correspondence for prospects and intermediaries, including determining appropriate product emphasis and positioning.

    • Public Relations/Customer Service
      • Jun 1990 - Mar 2000

Education

  • Northern Illinois University
    Bachelor of Arts (B.A.), Organizational/Corporate Communications
  • 2009 - 2009
    American Wine School
    Level 3 Advanced Certificate, Wine education
  • 2009 - 2009
    Midwest Wine School
    Level 2 Intermediate Certificate, Wine education

Suggested Services

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Industry Focus. “Events Services”

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