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Terri Bussiere

Circulation Manager at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Specialty Commerce Corp.</span>
Intro Book
Marketing expert with 20+ years of experience in direct marketing and retail management.
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Location
Holbrook, Massachusetts, United State...
Skills
  • Direct Marketing
  • Direct Mail
  • Marketing
  • Multi Channel Marketing
  • Budgets
  • Show all
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Bio

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Terri Bussiere is a seasoned marketing professional with 20+ years of experience in direct marketing, multi-channel marketing, and retail management. She has held leadership positions at Specialty Commerce Corp., Appleseed's, and J. BAKER, overseeing budgets, circulation management, and direct mail programs. Terri holds an MBA from Bentley College and a Bachelor's degree in Economics from Framingham State College.

Experience

  • Specialty Commerce Corp.
    • West Bridgewater, MA
    • Circulation Manager
      • Oct 2013 - Present
      • West Bridgewater, MA
  • Appleseed's
    • Circulation Manager
      • Jun 2010 - Sep 2013
  • TALBOTS INC
    • Circulation Specialist
      • Jan 2001 - Jan 2009

      Responsible for a yearly budget of $9.4 million.Monitored results of each mailing on a P&amp;L basis, made recommendations for changes in circulation based on these results.Determined segments from the database to receive various catalogs and direct mail pieces. These selections represented a to...

  • J. BAKER
    • Senior Circulation Analyst
      • Jan 1998 - Jan 2001

      Established a yearly budget, created purchase orders for each project.Summarized results of all direct mail programs on a P&amp;L basis.Generated mail file for various direct mail pieces for two retail divisions (Casual Male and Work &#39;n&#39; Gear).Designed circulation tests that assessed meth...

  • Appleseed's
    • Circulation Analyst
      • Jan 1990 - Jan 1998

      Selected segments from the database to receive various catalogs.Set-Up circulation tests to asses methods of increasing customer response.Verified inkjet format on all catalog mailings.Analyzed results of each mailing on a P&L basis.Created Print & Distribution instructions for each catalog.

Education

  • 1993 - 1996
    Bentley College - Elkin B. McCallum Graduate School of Business
  • 1984 - 1988
    Framingham State College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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