Experience

• 

  Metis Global (Singapore) Pte. Limited

  • Singapore, Singapore

  • Assistant Vice President, Marketing

    • Mar 2021 - Present
    • Singapore, Singapore

    Oversees the Marketing & Branding of Metis Global Singapore.

• 

  AMOS Group Limited

  • Singapore

  • Group Branding and Events Manager

    • May 2019 - Apr 2020
    • Singapore

    Business Management, Marketing and Brand Alignment -Developed end user marketing collaterals to promote and increase the value proposition for the group and the in-house brand, Alcona (PPE Brand) -Championed the brand internally and ensure the brand guidelines are adhered to internationally-Managed and sourced all corporate premium giveaway for the group aligning to the company’s direction and messaging -Worked closely with SVP Sales & Marketing to ensure brand is effectively penetrating international market-Worked with product team on identifying key initiatives in line with overall Marcom plan & HQ Global plan.Event Production -Managed the overall strategy and execution of our group event series alongside our internal and external teams. -Worked in partnership with Sales and in-house graphic designer to align key objectives, brand expression, messaging and positioning.-Act as a point of contact to key internal teams to align their goals and directions into the event series portfolio.-Identified and participated in key trade events, to promote Amos and gained maximum exposure within the allocated marketing budget-Events Project Management: Planned, designed, managed logistics, financial related matters & vendor mgtm & post event duties-Effectively managed and collaborated with external agency partners on event concept creation, planning, and execution.-Events: OGA-Kuala Lumpur, Malaysia, IMPA – London, United Kingdom, ISSA – Busan, South Korean and Crew Connect – Manila, Philippines.

• 

  Singapore GP Pte Ltd

  • Singapore

  • Senior Manager & Creative Production

    • Apr 2013 - Jun 2018
    • Singapore

    Marketing Senior Manager & Creative ProductionSingapore GP Pte Ltd (Singapore Formula 1 Race)April-2013 - June-2018-Responsible and led all marketing and events communication collaterals from creatives to timely submission for traditional, digital and out of home platform -Conceptualised Ideas and execution on all brand activation campaigns-Responsible for all marketing collaterals and sourcing of all corporate premium giveaway. -Led and managed a team of designers for all marketing collaterals for the race event inclusive digital and out of home-Served as a liaison and worked closely with celebrity chefs for branding guidelines-Formulated creative briefs for annual key artwork, 3D car livery designs and post production TVC and post event video. Agency management (creative, web, digital and post production) -Customer Engagement at Orchard Pop Up-Established and maintained strong relationships with vendors and agencies-Managed suppliers and vendors from Singapore, Malaysia and China-Conceptualised ideas and executed brand activation campaigns seamlessly-Managed production budgets, freight logistic arrangements and executive approvals. Team Management -Oversee all other product lines ensuring that they are in line with overall key art-Display team leadership in the marketing team.-Motivate and coach each team member to be successful in their own roles. (in-house designers, interns and contract assistants) -Implement systems and procedures for continuous improvement on current business & efficiency of the team

• 

  Jabra

  • Singapore

  • Regional Marketing Executive

    • Aug 2012 - Jan 2013
    • Singapore

    -Organised and executed product launches conferences within Southeast Asia -Worked closely with regional sales teams, PR and Media agencies to ensure smooth execution during product launches-Worked with digital agency to improve and implement Lead Generation Campaigns and Search Engine Optimisation implementation -Worked with regional and global offices to ensure all marketing plans are aligned-Established and maintained excellent partnership with clients. -Produced and assisted in the production for the regional corporate videos and digital content.

• 

  SingTel

  • Singapore
  • Telecommunications
  • 700 & Above Employee

  • Product Marketing Executive

    • Oct 2009 - Jul 2012

    -Developed and conceptualised Go-To-Market Plan-Managed end-to-end processes and delivered content launches on schedule. -Conducted product training (online and offline)-Set-up processes and marketing policies for cross carriage services and liaised with government agencies-Conceptualised and developed marketing collaterals (digital and print) for content launches

  • Assistant Producer

    • Mar 2007 - Sep 2009

    -Website maintenance for digital content (including trailers, site skins and etc)-Conceptualised and executed video ideas for marketing purposes-Produced and organised all touch points for the filming of promotional videos -Team recipient of Gold Winner, Promax Award 2010, Sales and Marketing