Experience

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  PHL

  • Surrey, British Columbia, Canada

  • Marketing Manager

    • Jun 2024 - Present
    • Surrey, British Columbia, Canada

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  Self-employed

  • Digital Media Consultant & Freelance Designer

    • Apr 2019 - Present

    Empowering and illuminating the pathways for lean startups through innovative online marketing and dynamic content production tactics. Fostering symbiotic partnerships through tailored design services that encompass not only professional web design but also captivating photography and immersive videography uniquely catered to the discerning needs of industry clientele.Clients include: Concord Pacific, Gryphon Development, SAIT, PokeBar, BCD Academy, Pappa Leo Pizza

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  Origin Sustainables

  • Vancouver, British Columbia, Canada

  • Brand Marketing Specialist

    • Aug 2022 - May 2024
    • Vancouver, British Columbia, Canada

    Origin Sustainables is the leading authority on eco-friendly foodservice ware. Our mission is to build a sustainable future by reducing the impact of disposables on the environment. We strive to achieve this by offering compostable alternatives to single-use plastic.With our innovative product line, we strike a perfect balance between the needs of businesses, users, and the environment. We provide tailored solutions with an approach marked by transparency and responsiveness, reflecting our core values of initiative, collaboration, openness, and nimbleness.Key Achievements:- Spearheaded the establishment of a new brand for the company, reinforcing its market presence and appeal.- Designed and implemented data-driven marketing campaigns, producing effective sales collateral and relevant thought leadership content.- Conducted thorough competitive analysis, gathered market insights, and collaborated on key product launches.- Developed and executed a marketing strategy to increase market interest and demand, coordinating closely with sales and other departments.- Planned and produced targeted content for our website and blog, enhancing engagement with our core audience, and consistently monitored campaign performance to ensure alignment with goals.

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  Launchcode

  • Calgary, AB

  • Manager of Marketing & Design

    • Feb 2014 - Apr 2019
    • Calgary, AB

    Launchcode is a comprehensive development firm dedicated to realizing client visions across diverse sectors like energy, finance, public services, technology, living services, and manufacturing. Specializing in workflow automation, mobile and web app development, data analytics, and visualization, we commit to fostering lasting partnerships, driving innovation, and enhancing market performance. Our goal is clear and singular: to accomplish your vision through a multitude of means and methods.Key achievements:- Led a comprehensive rejuvenation of the PatronScan brand identity, merging modern aesthetics with the brand's foundational values.- Pioneered the establishment of a custom development branch (Launchcode), focusing on innovative and tailored software and hardware solutions.- Crafted bespoke WordPress websites and produced impactful marketing collateral for both print and digital platforms.- Enhanced the PatronScan software by refining its UI/UX design, resulting in an improved user experience.- Successfully undertook custom development projects catering to the distinct requirements of external clients.

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  Kaizen Automotive Group

  • Calgary, Canada Area

  • Lead Designer

    • Aug 2011 - Feb 2014
    • Calgary, Canada Area

    Kaizen Automotive Group, a family-owned leader in the automotive industry since 1989, represents a wide array of brands including GM, GMC, Chevrolet, Cadillac, Buick, Ford, Nissan, Honda, Genesis, and Hyundai across Alberta and Southern California. With over 1,250 employees, it's celebrated as one of Canada's 50 Best Managed companies. The group is dedicated to exceeding customer expectations in sales, service, and aftercare, fostering long-term customer relationships.Key Achievements:- Spearheaded comprehensive advertising campaigns for six dealerships, achieving successful rebranding for three and crafting strong identities for three new launches.- Led a talented team of graphic designers, fostering collaboration and maximizing creative output.- Designed influential print ads and signage, further enhancing brand visibility and engagement.- Developed optimized microsites, landing pages, and HTML-based e-mail newsletters to elevate dealership promotions.- Seamlessly coordinated ad placements with major publishers and enhanced promotional materials with professional photography and videography skills.