Experience

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  Optus Bank

  • Marketing and Communications Manager

    • Aug 2023 - Present

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  NFA LLC.

  • Atlanta, Georgia, United States

  • Digital Marketing Strategist

    • Jun 2020 - Aug 2023
    • Atlanta, Georgia, United States

    •Created, curated and managed content that aligns with the company’s marketing objectives including updating product information, creating landing pages, and optimizing user experience.• Managed company’s social media accounts (Facebook, Instagram, and Tik Tok) and implemented strategies that led to a 50% increase in engagement and growth of the company's social media following.• Created, curated and managed content that aligns with the company’s marketing objectives including updating product information, creating landing pages, and optimizing user experience.• Developed and executed comprehensive email marketing campaigns, achieving a 24% open rate and 4% click-through rate, driving customer engagement and increasing sales revenue.• Conducted thorough keyword research and implemented on-page SEO optimizations, resulting in a 20% increase in organic search traffic.• Monitored and analyzed campaign performance using Google Analytics, optimizing campaigns to improve return of investment (ROI) and reduce cost per acquisition (CPA). • Contributed to the development of a new Shopify plugin, designing the user interface and conducting user testing.

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  Optum

  • Eden Prairie, Minnesota, United States

  • Client Success Specialist

    • Jun 2017 - Jun 2020
    • Eden Prairie, Minnesota, United States

    • Implemented the practical application of health strategies, interventions, and behavior change techniques to help clients (both commercial and state funded wellness programs) achieve their health goals, monitor progress, provide support, and continuously improve outcomes.• Utilized marketing automation tools and customer relationship management (CRM) systems such as Salesforce to segment audiences, personalize messaging, and track campaign performance.• Conducted market research and analysis to identify target audiences, market trends, and competitive landscape.• Created and executed digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing, to generate leads and enhance brand visibility.• Managed and maintained the organization's brand identity and ensured consistent messaging across all marketing channels and utilized excellent active listening and communication skills, both verbal and written, to effectively engage with clients and produce satisfactory results.• Implemented customer retention initiatives that led to a 15% increase in customer retention rates and a 25% improvement in CLV for key clients.• Collaborated cross-functionally with sales, marketing, and product teams to deliver tailored solutions and maximize client success.

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  ComplyTrain, Inc.

  • Client Success Specialist/Marketing Coordinator

    • Dec 2013 - Jun 2017

    • Assisted in the development and implementation of marketing strategies to enhance brand visibility and drive lead generation.• Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.• Conducted thorough testing and quality assurance procedures to ensure the accuracy, functionality, and usability of implemented systems or solutions.• Implemented digital marketing strategies that resulted in a 25% increase in client revenue within six months.• Effectively communicated with clients or stakeholders to gather requirements, provided project updates, and addressed any concerns or issues during the implementation process. • Defined and tracked key performance indicators (KPIs) to measure and reported on client success and satisfaction.• Developed and executed email marketing campaigns, resulting in increased customer engagement and sales revenue that increased brand mentions by 40%, drove a 30% increase in website traffic, and improved brand sentiment by 15%.