Experience

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  Girls in Tech, Inc.

  • Social Media & Email Marketing Manager

    • Sep 2018 - Present

    Promote Girls in Tech’s events and programs through social media and email marketing strategies, content generation, and distribution.

• 

  Donazer

  • Co-Founder & Director of Client Relations

    • Oct 2021 - Dec 2022

• 

  Digital Marketing and Communications Consultant - The Beekman School

  • Digital and Content Marketing Consultant

    • May 2014 - Sep 2018

    - Developed and executed an effective content strategy, including the production of the following content assets: social media copy and visuals, web and print copy, video scripts, blog posts, e-books and inforgraphics- Led client's website redesign and copywriting efforts, which resulted in a media-rich website that reinforces the school’s story, informs, and promotes engagement- Guided clients through the process of branding and rebranding, including competitive positioning, key messaging, branding and visual style guidelines- Enhanced the buyer’s journey and improved customer experience by mapping and executing targeted email communications and lead nurturing programs

• 

  Edelman

  • United States
  • Public Relations and Communications Services
  • 700 & Above Employee

  • Account Executive

    • Sep 2013 - Feb 2014

    Provided strategic counsel and support for Fortune 500 corporate clients:• Developed digital communications strategies, including idea and content generation, campaign execution, social media community management and copywriting• Evaluated online campaigns' impact by compiling monthly and quarterly social media analytics reports• Served as the country digital communications lead and liaison for top client's operations in Bulgaria• Facilitated social media management trainings with team members and client representatives• Led the efforts around several new business prospects, including digital and social media research, proposal writing, search and online presence audits

  • Assistant Account Executive - Digital

    • Dec 2011 - Sep 2013

    Provided strategic counsel and support for Fortune 500 corporate clients: • Completed digital and social media landscapes analyses for a multinational client with operations in various countries in Eastern and Central Europe • Delivered strategic council on the client’s social media platform of choice • Played a key role in the planning and execution of a digital and social media global analysis program aimed to inform the client’s immediate and long-term priorities in 12 key-interest markets on 4 continents • Supported website launches of a multinational company in several countries through content development, web strategy and translations• Worked with a team to create a framework for managing the client’s Twitter channel, to serve as a standard guide for Edelman teams and affiliates in other markets across Europe • Conducted crisis monitoring and reporting

  • Digital Public Affairs Intern

    • Oct 2011 - Dec 2011

• 

  United Nations Development Program

  • Communications Associate (project)

    • May 2011 - Jul 2011

    • Performed research and drafted blog entries on topics of sustainability and nature conservation - blog posts were cited and published by a local newspaper• Played a key role in managing the organization’s social media presence

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  Women Thrive Worldwide

  • Communications Intern

    • Sep 2010 - Jan 2011

    Researched, planned, and implemented online outreach around women's anti-poverty issues (including blogs and social networks such as Facebook, Twitter, YouTube, and Flickr) Developed content for organization's website and newsletter; made website updates using HTML Pitched PBS anchor Judy Woodruff and secured her narrating for Women Thrive's introduction video