Experience

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  PEP

  • City of Cape Town, Western Cape, South Africa

  • Visual Merchandiser - PEP HOME

    • Jan 2021 - Present
    • City of Cape Town, Western Cape, South Africa

    • Create consistent, brand-right in-store merchandise presentations through compelling product placement, maintaining high visual merchandising standards.• Produce VM communication materials and execution of guidelines for internal and external reviewsEnsuring that above mentioned communication assists stores with implementation and execution of seasonal strategies to ensure updates and redesigns/reconfigurations.• Working cross-functionally with Store/Retail Operations, Marketing to deliver a best-in-class retail experience• Assist new store decorative installations and layouts• Collaborate with buying and marketing teams to optimise merchandise display and drive sales.• Liaison between Central Office and store on visual presentation directives and seasonal strategies to drive the process for new product launches and seasonal updates• Ensuring the communication to assist stores with implementation and execution of seasonal strategies to ensure updates and redesigns/reconfigurations.• Provide monthly photo, product, and sales feedback to marketing, regional, and visual teams• Coach and train teams on brand aesthetic and Visual Merchandising practices

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  Foschini Group Jewellery, TFG

  • Parow

  • Divisional Visual Merchandiser & VM Specialist

    • Feb 2018 - Nov 2020
    • Parow

    • Prepare and evaluate seasonal window displays.• Collaborate with buyers and marketing creatives to fulfill all POS requirements.• Develop training materials and conduct workshops for field teams.• Ensure compliance with specifications for displays and merchandise layout during new store openings.• Conduct store visits and generate reports (floor walks/reports, postmortems, and competitive shopping analyses).• Focus on training and developing personnel.• Manage store audits and projects planning.• Coordinate and communicate regarding NSO/Revamps/Projects/Campaign launches.Retrenched during Covid for company restructuring.

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  TFG (The Foschini Group)

  • Parow

  • VM Communications Co-ordinator: Jewellery Division

    • Dec 2015 - Jan 2018
    • Parow

    • Developing campaign mood boards and themes.• Crafting promotional POS elements.• Facilitating communication with stores.• Creating visual merchandising campaign handbooks for stores.• Producing conceptual mock-ups for presentations.• Designing in-store collection and long-term signage.• Developing props.