Experience

• 

  Pei - Alternative Insight

  • Senior Marketing Manager

• 

  PEI

  • United Kingdom
  • Business Intelligence Platforms
  • 700 & Above Employee

  • Senior Marketing Manager

    • Jan 2022 - Present

  • Marketing Manager

    • Jan 2012 - Present

• 

  Petroleum Economist

  • London, United Kingdom

  • Marketing Manager

    • Jun 2006 - Dec 2011
    • London, United Kingdom

    • Managed high-end information products, subscriptions, databases, books and maps in the energy market.• Responsible for managing a £250K marketing budget.• Maintained healthy levels of revenue by constantly analyzing and following market trends.• Planned, developed, implemented and analyzed on-line and off-line integrated direct marketing campaigns. Including e-marketing, SEO, PPC, data capture and social media. • Management, planning, execution and analysis of 5-10 weekly email campaigns. • Design, analysis and execution of brochure mailings for maps and books.• Increased the number of cross-sale opportunities with all channels: telesales, online and direct mail. • Developed, implemented and assessed strategies to increase sales, brand awareness and customer retention globally, for the Petroleum Economist portfolio• Reorganized and worked on setting up statistics and benchmarks. Also in charge of the marketing forecasts for Petroleum Economist.• Monthly reporting on KPIs, campaign performance, ROI, lifetime value, channel analysis and business performance to senior management.• Project managing new product launches, website developments, a website launch and online activity with tight budgets and deadlines• Coordinating communications and marketing activity with sponsors, media partners and all stakeholders. • Responsible for hiring, managing and training junior marketing team members, chairing monthly progress reviews and generally mentoring them through their training schemes.

• 

  RIBA ENTERPRISES LTD

  • London, England, United Kingdom

  • Marketing Executive

    • 2002 - 2006
    • London, England, United Kingdom

    • Accountable for timely implementation of all types of marketing using various channels, including email campaigns, mailings, creating adverts and brochures. • Creating and developing the marketing strategy, including assisting in the annual forecast for all the marketing and general publication elements, including our renewals and acquisition strategy.• Fully accountable for costs and ensuring campaigns are completed within budget, protection of the ROI and LTV. • Working in close conjunction with all departments within the company and helping the sales team find relevant leads and closing potential sales• Ensuring the credit control teams are kept up to date with new incentives for sale closures. • Attending relevant conferences and awards dinners to meet our customers and potential subscribers.• Experience with managing junior marketing team members. Overseeing their training and day to day activities, generally mentoring them through their training schemes.