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Ted St John (Lion) profile image

Ted St John (Lion)

Freelance Senior Copywriter at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Freelance</span>
Intro Book
Seasoned marketing professional with 30+ years of experience in creative direction, advertising, and copywriting.
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Location
Cathedral City, California, United St...
Skills
  • Creative Direction
  • Advertising
  • Copywriting
  • Marketing
  • Leadership
  • Show all
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Bio

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Ted St John is a seasoned marketing professional with a strong background in creative direction, advertising, and copywriting. With over 30 years of experience, he has led teams and developed global branding for top brands. He is now a freelance senior copywriter, looking for an interesting challenge. Ted has held senior creative management positions at Avon, Revlon, and Clinique, and has written for various brands, including Christie Brinkley Skin Care. He has a degree from the University of Pennsylvania and has completed courses at Media Bistro and JM Internet Group.

Experience

  • Freelance
    • Freelance Senior Copywriter
  • Freelance
    • Palm Springs/Los Angeles based
    • Freelance Senior Copywriter
      • Oct 2021 - Present
      • Palm Springs/Los Angeles based

      Retired wordsmith looking for an interesting challenge.

  • ChristieBrinkleySkincare.com
    • Freelance Skincare Copywriter
      • May 2011 - Sep 2011

      Wrote multi-platform website for Jim Morrison Beauty to launch Christie Brinkley Skin Care.

  • Avon
    • New York, NY
    • Senior Creative Marketing Manager | Beauty | Fashion | Copy
      • Jan 2005 - May 2008
      • New York, NY

      Global &amp; US Sr. Creative Manager, CopyDirected staff of 13 full-time writers, three copy assistants, plus seasonal support.• Developed global branding, writing and directing prototypical copy for all international product launches and promotions. • Managed production workflow to meet or excee...

  • Revlon
    • New York, NY
    • Sr. Beauty Skincare Copywriter
      • 2001 - Dec 2004
      • New York, NY

      Wrote display, package, special event and collateral copy, plus product concept statements. • Developed national color promotions, including James Bond 007 Collection with Halle Berry. • Revamped shade names for Super Lustrous Lipstick and Revlon Nail Enamel.

  • Clinique
    • New York, NY
    • Freelance Skincare Copywriter
      • 2000 - 2001
      • New York, NY

      Wrote advertising, package and collateral copy.• Relaunched Skin Supplies for Men line.

  • Lord & Taylor
    • New York, NY
    • Copy Director, Marketing Fashion Fragrance
      • 1989 - 2000
      • New York, NY

      Catalogue/direct mail copy. Directed staff of six full-time writers, one administrator, two proofreaders in production of 3000 catalogue pages/year.• Developed and maintained store branding in copy tone, catalogue titles and shop names.

  • Robinson's of Florida
    • St. Petersburg, Florida
    • Copy Director, Marketing Fashion Fragrance
      • 1986 - 1988
      • St. Petersburg, Florida

Education

  • University of Pennsylvania
  • Wayland High School
  • 2012 -
    Media Bistro
  • 2011 -
    JM Internet Group

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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