Experience

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  The Trade Group

  • Grapevine, Texas, United States

  • Account Executive

    • Sep 2004 - Present
    • Grapevine, Texas, United States

    After spending over 20 years on the trade show floor as an exhibitor, I understand the difficulties you face with event marketing. Since 2004 when I joined The Trade Group, my objective has been to help customers overcome these problems. Quite honestly, trade shows, job fairs and any other large scale event can be a lot of fun if well planned and worked correctly.The Trade Group is uniquely positioned to be able to handle a project as small as a single table drape up to an expansive multi-level custom or modular island exhibit. We can provide a turn key solution starting with structural and creative design followed by hardware fabrication, graphic printing, and even installation and dismantle. And just where do I fit in? It is my responsibility to see that our display solution meets your specific needs. In other words, I do sweat the small stuff and pay particular attention to details.Beyond the physical exhibit I can also help assure that your time on the floor is going to be productive. Just ask me about strategic marketing and show measurement. These tools will help you understand why trade shows should really be looked at as an investment rather than just another business expense.

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  ATP Group

  • Coppell, Texas

  • Independent Consultant

    • Jul 2000 - Aug 2004
    • Coppell, Texas

    Elected to work on a contract basis and expand my training experience following the elimination of the Sales Trainer position.Customized presentation manual for home improvement company to promote premium roofing and increase profits.Developed marketing and training materials for start up dental practice management company.

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  Elk Corporation

  • Sales Trainer

    • Dec 1990 - Jun 2000

    Interally promoted from District Sales Manager to improve profits through the development of training programs designed to enhance the value-added selling skills of both the company’s and customers’ sales personnel.Trained 80% of sales force as new hires promoting sales growth from $98 million during fiscal year 1990 to $350 million in fiscal year 2000; an average increase of $3.74 million per sales person.Instrumental in transitioning company’s status to a prosperous sold out capacity at premium pricing from a period of excess inventory and low sales.Fortified premium pricing philosophy by formulating selling strategies based on product and warranty differentiation which added value to the company’s products and services. Increased revenues and strengthened client relationships by educating customers how to sell company products to the end user at higher prices than competitor materials. Aligned roofing contractors with new company strategy, leading to increased company profit, revenue, and market penetration in select locations across the country.

  • District Sales Manager

    • Jul 1985 - Nov 1990

    Recruited to increase sales in northern Florida utilizing the marketing approach of selling premium roofing products at premium prices.Improved average monthly sales by 450%.Reached personal goal of selling 10,000 squares in one month on two separate occasions during 1990 representing a seven-fold increase from the average monthly volume in 1985. Reestablished distribution in a market the company had lost prior to my employment.

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  CertainTeed Corporation

  • Clearwater Florida

  • Territory Manager

    • Oct 1975 - Jun 1985
    • Clearwater Florida

    First assigned to two-man territory in Colorado to develop demand for roofing and vinyl siding products as insulation was on allocation, promoted in 1977 to larger volume autonomous territory in southwestern Florida to boost sales of the company’s three product lines. Expanded roofing products distributor base by 300% during first year in the Colorado territory.Increased previous year’s sales of vinyl siding products from $2,500 to $250,000 within the initial 12 months of entering the territory and secured the company’s first stocking distributor in Colorado. Increased fiberglass insulation sales in Florida from $250,000 in 1977 to $3 million in 1981. Established regional record for first year sales of a new product by selling $900,000 of the company’s premium blowing insulation. Increased southwestern Florida sales from $2 million to $6 million despite sales realignment and elimination of two product lines