Experience

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  Tales of the Cocktail Foundation

  • New Orleans, Louisiana, United States

  • Marketing Director

    • Jul 2023 - Present
    • New Orleans, Louisiana, United States

    Marketing Director for Tales of the Cocktail Foundation, a leader in the global drinks industry. As a local, national, and international non-profit organization, the Tales of the Cocktail Foundation platform seeks to act as a catalyst to Educate, Advance, and Support the communities we touch. As ...

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  Neon Palm Tree

  • Los Angeles, Las Vegas, Toronto, New York, New ...

  • Founder & President

    • Mar 2015 - Present
    • Los Angeles, Las Vegas, Toronto, New York, New ...

    Neon Palm Tree focuses on marketing and sales strategy and project execution to help brands, events, and venues understand their customers, how to best reach them, and obtain optimum results – all while fulfilling artists’, partners’ and stakeholders’ needs. With experience in marketing, publicit...

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  AEG

  • Los Angeles

  • Director of Marketing for AEG Facilities

    • Jul 2011 - Feb 2015
    • Los Angeles

    Head of Marketing for AEG Facilities, one of the largest sports and entertainment venue management companies. As the head of marketing, Tayra worked with marketers throughout the world on event sales and marketing strategies and venue branding. She was also the liaison to other key AEG divisions ...

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  BOYD GAMING/ORLEANS ARENA

  • United States
  • Gambling Facilities and Casinos
  • 700 & Above Employee

  • Sales & Marketing Director

    • Jun 2008 - Jul 2011

    Spearheaded marketing and ticketing campaigns for 15 events and consulted on 50 additional events. annually. Increased sales through strategic marketing and ticketing campaigns. Lead a team of 4 managers and over 200 part-time team members. Evaluated market conditions, analyzing competition and market trends to set prices, promotional offers, and develop sales campaigns. Orchestrated sales and pricing, staffing, media promotions, PR events, group sales, grass roots marketing, direct mail, email campaigns, and show operations. Hire PR agency, group sales agencies, and consulting firms. Collaborated with media buyers, approved media schedule and developed advertising and consumer materials. Developed excellent relationships with promoters, event staff, media account executives, agencies, creative services, vendors, clients, sponsors, and team members.• Delivered $12 million in net sales revenue for 2009 via strategic marketing campaigns.• Delivered $3.4 million in net sales revenue for 2009 via food and beverage operations.• Initiated marketing plan and systems to cross promote multiple venues within the facility.• Eliminated unnecessary spending, proactively working with multiple box offices and other departments to ensure continuous ticket sales with reduced staffing while managing event based high customer demand.• Built strategic alliances with key companies including Pepsi, Budweiser, and MetroPCS, elevating event promotion and sales.• Boosted brand awareness and event excitement, fostering community relationships with Boys and Girls Clubs, Nellis Air Force Base, and YMCA.• Expanded brand reach and profitability, creating consumer marketing programs and initiatives.

  • Marketing & Ticketing Director

    • Sep 2004 - Jun 2008

    Facilitated marketing and ticketing campaigns while training and developing 2 managers. Managed 15 events per year for all marketing aspects. • Led team in new ticketing system review, research, and contract negotiations resulting in 200% increase in ticketing revenue.• Handled Box Office Operations single handedly while marketing events over a six month period.• Trained Box Office staff to enhance the customer experience.• Reorganized Box Office operations to align with promoter needs and industry best practices.• Negotiated critical media promotional agreements, executing engagement media buying.

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  Feld Entertainment

  • Event Sales & Marketing Manager

    • Sep 2001 - Sep 2004

    Orchestrated event marketing and development for markets including Tucson, Albuquerque, Spokane, Peoria, Tulsa, Oklahoma City, Madison, Rockford, Green Bay, and Reno. Analyzed each market individually, designing marketing campaigns. Directed ticketing, staffing, media promotions, PR, group sales,...