Experience

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  Fond du Lac Tribal & Community College

  • Cloquet, Minnesota, United States

  • Director of Marketing & Communications

    • Apr 2021 - Present
    • Cloquet, Minnesota, United States

    -Plan, execute, track, and analyze all advertising activities for the college including print, television, digital, out of home, and social media. -Work collaboratively with all campus staff, faculty and students to increase awareness of academic programs, campus events, student resources, and various achievements.-Manage annual marketing budget and multiple grants. -Coordinated development of new college website and oversee continuous updates to increase efficiency and effectiveness including the addition of an extensive virtual tour and production of numerous videos for academic programs and student services departments. -Oversee the college’s relationship with media including sharing press releases, arranging interviews, and drafting statements for campus leadership.-Work with leadership to promote the unique position of the college as both a state community college and tribal college and assist with maintaining a positive relationship with stakeholders.

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  Minnesota Lottery

  • Roseville, MN

  • Event Coordinator

    • Nov 2015 - Apr 2021
    • Roseville, MN

    -Coordinated Lottery’s event and sponsorship program including involvement in over 90 mid to large scale public events around Minnesota per year. -Trained team of brand ambassadors to enthusiastically represent the Lottery in the community.-Collaborated with Lottery staff and company partners to create lasting consumer experiences.-Drafted contracts and managed assets for sports and media partnerships including media, signage, promotions and onsite engagements. -Published and updated content on the Lottery’s website for promotions and partnerships.-Developed collaborative processes for tracking and analyzing marketing efforts including detailed systems for quantifying and evaluating events and social media posts. -Enhanced system for tracking and analyzing reach and effectiveness of 2nd chance campaigns.

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  North Metro TV

  • Blaine, MN

  • Production Assistant

    • Dec 2013 - Apr 2021
    • Blaine, MN

    • Associate Producer on short films for the station and local schools.• Assistant Director for small film, coordinated talent and managed camera logs.• Assist with filming and editing plays, candidate forums, and special presentations.

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  McCally-Lee Entertainment

  • Minneapolis, MN

  • Social Media Manager / Production Assistant

    • Oct 2015 - Apr 2016
    • Minneapolis, MN

    • Managed the entire digital presence for McCally-Lee Entertainment’s television programs.• Assisted with production for Hockey Moms including logging footage and assisting on shoots.

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  Muller Family Theatres - White Bear Township Theatre

  • White Bear Township, MN

  • Shift Manager

    • Jul 2013 - Sep 2015
    • White Bear Township, MN

    • Coordinated all in-house marketing efforts for new products and events.• Created flyers, posters and menu board graphics using Adobe Photoshop.• Managed company’s social media presence; up to 1300 views organically per post.• Supervised up to 15 employees per shift and managed all employee training.

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  CBS Radio

  • Minneapolis, MN

  • Promotions Assistant

    • Jun 2013 - Nov 2014
    • Minneapolis, MN

    • Executed varied promotional events for Buz’n 102.9, Jack FM and WCCO-AM.• Positively connected CBS Radio with businesses and hundreds of fans at events. • Assisted with event coordination, set-up and distribution of promotional materials.

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  WDSE-TV

  • Duluth, MN

  • Promotion Intern

    • Sep 2012 - May 2013
    • Duluth, MN

    • Wrote dozens of press releases for weekly local programming.• Assisted with social media for WDSE programs Native Report and The Playlist.• Positively promoted station image while helping execute a variety of WDSE events.• Raised donations and recruited volunteers for annual circus with hundreds of guests.• Transcribed several hours of taped interviews and clips for “Lost Duluth”.

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  Northland's NewsCenter

  • Duluth, MN

  • Creative Services Intern

    • Jun 2012 - Aug 2012
    • Duluth, MN

    • Assisted on filming and editing promotional spots for local businesses.• Wrote dozens of scripts for 15 – 60 second promotional spots. • Managed social media presence for Northland CW 2.

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  WDSE-TV

  • Duluth, MN

  • Production Intern

    • Oct 2011 - Mar 2012
    • Duluth, MN

    • Transcribed hours of taped interviews and clips for the Lost Duluth television special• Accurately entered information on hundreds of discs into database • Used Microsoft Outlook to organize and catalog information on hundreds of contacts for Almanac North.