Experience

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  Ricardo plc

  • United Kingdom
  • Environmental Services
  • 700 & Above Employee

  • Marketing and Communications Manager - Ricardo Automotive & Industrial

    • Jul 2022 - Jan 2024

  • Marketing and Business Development Manager

    • Mar 2020 - Jul 2022

  • Business Development & Strategic Initiatives Coordinator

    • Aug 2016 - Mar 2020

  • Marketing Specialist in Business Development

    • Jan 2016 - Aug 2016

    Ricardo is a global, world-class, multi-industry consultancy for engineering, technology, project innovation and strategy. With almost a century of delivering excellence through technology, Ricardo's client list includes the world's major transportation original equipment manufacturers, supply chain organizations, energy companies, financial institutions and governments.- Support the planning, content development, measuring and communicating of campaigns to support Ricardo's business units and affiliated businesses- Plan, organize and setup trade shows and related exhibits for marketing, including: logistical arrangements, show materials, and Ricardo personnel attendance- Identify target markets and how best to reach them- Build ad hoc teams to support trade shows and events, manage the internal communications and milestone tracking- Monitor and report on the effectiveness of strategies and campaigns- Maintain overall marketing event, campaign and publicity milestones to support marketing department project management- Maintain budget tracking for all event marketing activities- Provide routine marketing status update reports for the business development team- Update CRM database to support sales and marketing activities- Develop and coordinate production of marketing materials by working with local and global Ricardo employees and external resources

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  Pcubed

  • Ann Arbor, Michigan

  • Marketing and Communications Specialist - North American Lead

    • Sep 2014 - Jan 2016
    • Ann Arbor, Michigan

    Pcubed is the largest global management consulting firm uniquely focused on program, portfolio and change management. They have delivered business transformation and embedded innovation for half of the Fortune 100 since 1994. Pcubed was acquired by MI-GSO, a European leader in PPM consulting, in December of 2013. Today the two organizations form the largest global consultancy uniquely focused on program, portfolio and change management. - Proposed, developed and implemented tactical marketing communications projects, including: case studies, brochures, sales tools, webinars, event presentations, websites, and tradeshow booths- Helped maintain the company website including creating and updating informational content- Tracked, analyzed, and reported on progress of marketing efforts and adjusted efforts to achieve targeted business results- Coordinated the development, design, approval, production, and distribution of marketing materials in partnership with the global marketing team- Provided timely and cost effective coordination of both internal and external events- Coordinated vendor reviews, bids, and selection process in collaboration with global marketing team- Ensured implementation of brand identity standards in all marketing efforts, and championed the company brand identity across all developed materials- Monitored the budget and provided budget projections in order to consistently realize established goals and report progress- Identified, initiated, and deployed direct marketing strategies including thought leadership campaigns and lead-generating tactics

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  Lumex-ITW Linx

  • Carol Stream, IL

  • Global Marketing and Communications Coordinator

    • Oct 2013 - May 2014
    • Carol Stream, IL

    Lumex has been a global leader in the optoelectronics industry, with the ability to support over 23 end markets with more than 80,000 customers both directly and through their distribution channel partners. In addition, ITW Linx is a company of ITW, a Fortune 200 global diversified manufacturer of advanced industrial technology.- Assisted with release of new product announcements and other material support through PR agencies and other vendors- Updated and continuously monitored websites for product accuracy, developed and maintained all corporate website updates- Assisted with the development, design and maintenance of all marketing, advertising and public relations materials- Worked with distribution channel partners to fulfill promotional programs- Assisted any special projects as it relates to marketing and PR efforts, including trade shows, sales trainings and material development, corporate hospitality, etc.- Oversaw all aspects of the overall public relations efforts in all horizontal and vertical markets - Assisted in the planning, implementation and evaluation of Lumex’s annual United Way campaign events, as well as develop and nurture relationships with key volunteers, donors, and sponsors

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  The Woodlark Companies

  • East Lansing, MI

  • Marketing Associate

    • May 2011 - May 2013
    • East Lansing, MI

    Woodlark is a privately owned real estate investment company specializing in the acquisition, financing and ownership of institutional income producing multi- family housing. Woodlark currently owns or controls over 5,000 apartment units, comprising over 14,000 beds in thirteen states at twenty-one different universities. At this position, I successfully:- Used Adobe InDesign and Adobe Illustrator to create promotional flyers, monthly newsletters, and event invitations and distributed to residents - Conducted marketing coordination and follow-up with prospective residents- Demonstrated community and apartment/model knowledge, and applied product knowledge to clients needs by communicating the features and benefits; closed the sale- Monitored advertising effectiveness - Gathered information about market competition in the area and filed- Participated in outreach marketing activities on a regular basis to obtain prospective residents- Conducted market surveys and shopped competitive communities- Developed creative marketing strategies and outreach to gain prospective residents. - Worked as a team to generate new techniques and campaigns- Planned monthly community events for residents and non residents- Created print materials & flyers for event awareness- Designed custom front bulletins, community calendars, monthly email newsletters, office documents and company brochures

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  FAITH Catholic

  • Lansing, Michigan Area

  • Marketing Intern

    • May 2012 - Sep 2012
    • Lansing, Michigan Area

    FAITH began in 2000 as a magazine for numerous dioceses and Catholic organizations. Today, 1 in 5 Americans receiving a diocesan publication receives a FAITH Catholic publication.- Assisted with project management- Created new product and book promotion materials including brochures, pamphlets, flyers, and booklets- Developed and maintained a marketing database of both future and current clients- Drafted press releases- Prepared promotional materials for public relations efforts- Provided overall administrative support

• 

  Michigan State University

  • Website Developer

    • May 2011 - Sep 2011

    The LBGT Resource Center leads and collaborates on university-wide initiatives that enhance campus climate and support services by helping all students, faculty & staff thrive in a diverse world by developing allies across difference.- Maintained and updated the MSU LGBT website using WordPress- Gained knowledge of HTML code to edit functions and the overall design of the website- Learned web developing language such as Java, HTML, and SQL- Used Google Analytics to enhance the center’s marketability to MSU students

  • Resident Mentor

    • May 2009 - May 2011

    More than 300 Resident Assistants and Community Coordinators work within Michigan State University's 27 residence halls and apartment communities to provide a positive on-campus living experience for the 15,000 students who call MSU's campus home each year. - Provided paraprofessional advising, mediation and conflict resolution to undergraduate students in residential environments- Created, planned, and implemented programs on diversity, personal development, relationships, and academic performance- Managed various administrative duties including maintenance requests, assisted in the handling of all emergency situations, and assisted in special events where the Department of Residence Life played an important role- Planned, implemented, and participated in floor activities that enhance the social, educational, community, and personal development of residents- Conducted periodic floor meetings for the purpose of planning programs and activities, disseminating information, and explaining residence hall policies and procedures

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  The Big Green

  • East Lansing, MI

  • Health Column Writer

    • Jan 2010 - May 2010
    • East Lansing, MI

    The Big Green is a publication written, edited and designed by students and for students. At this position, I successfully:- Was responsible for drafting, editing, and polishing online news articles with a focus on AP style, while collaborating on relevant and creative story topics- Attended and contributed to regular meetings, working in collaboration with both writers and editors to create a cohesive online monthly issue- Responsible for researching story information, interviewing sources, writing and performing preliminary editing on written articles