Experience

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  Strive Compounding Pharmacy

  • Vp Of Brand

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  Bondir

  • Encinitas, CA

  • Co-Founder, Creative Director

    • Mar 2017 - Present
    • Encinitas, CA

    After several years of going at it alone, I partnered with three of the brightest, most creative people I know. Together we have built a small but powerful company that provides confidence to those we work with by creating head-turning, durable brand experiences that are rooted in meaning and substance. I oversee all creative output, from brand strategy and copywriting to design and commercial production. Aside from that, I lead out in business development, establishing new connections and business opportunities, outside partnerships and internal processes. After 13 years in the creative industry, I have finally found the role and team that makes me happiest.

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  Be Outfitter

  • Encinitas, California, United States

  • Advising Partner (Brand)

    • Nov 2015 - Oct 2020
    • Encinitas, California, United States

    I came on board at BE Outfitter to oversee and advise on brand strategy and output. I oversaw and directed on creative for the companies first Kickstarter project—which went on to earn nearly $250,000 for their flagship product, the Tahquitz pack.

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  Foamy Surfboards

  • Encinitas, CA

  • Co-Founder, Brand Director

    • Sep 2015 - Jan 2019
    • Encinitas, CA

    A moonlit passion project between two friends that turned into a platform for collaboration, good times and a small amount of success. From creating a brand out of thin air, working with manufacturers and establishing a supply-chain to building content and a tone of voice that resonates with a family-centric audience that’s all about not taking themselves too seriously—Foamy has been a fun, sometimes frustrating and ultimately radical ride.Update: Officially sold Foamy to some amazing new buyers!

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  Studio of Tav Calico

  • Encinitas, California

  • Owner, Creative Director

    • Jul 2011 - Mar 2017
    • Encinitas, California

    For nearly 6 years I owned and operated a freelance design studio where I frequently collaborated with agencies and outside creatives. I had many amazing opportunities during this time. Most notably, I lead out on the full rebrand of the World Surf League (previously the Association of Surfing Professionals), lead a design effort for Proctor & Gamble for the 2012 Olympics and created an internal campaign for company leadership at Toyota Global for the 2020 Olympics. I had the pleasure of crafting some amazing brands for amazing people and was even able to pull in some notable awards and press during this time, including the Best Brand of North America 2016, a pair of Silvers for the SD Addy Awards and had work published in LogoLounge: Volume 01 and was featured on several design websites while also acting as a contributor to the ISO50 blog.

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  Mica Watches

  • Encintas, CA

  • Art Director

    • Aug 2012 - Dec 2014
    • Encintas, CA

    Led a full reworking of the Mica brand—unifying the overall brand identity, redesigning and rethinking the strategy for their eCommerce presence, redesigned the entire product line as well as concepting and creating the all new Morris watch alongside Dan Poulson (CEO) and Brian Sanderson (Product Engineer). I led the direction and design of their retail and tradeshow experience and redesigned the packaging from the ground up amongst many other things. It was a killer experience working with some great individuals and friends. See the brand and product line at micamove.com

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  DC Shoes

  • Hungtington Beach, California

  • Design Lead

    • Jan 2012 - May 2012
    • Hungtington Beach, California

    During my time at DC/Quik I lead out in design & art direction for seasonal marketing campaigns including the launch of the Unilite product line with Travis Pastrana. I worked on core rebranding efforts, including renaming conventions for cross-platform product lines, packaging & POP display concepts, physical product design concepts I also lead an exploration for new global redesign of the DC brand which ultimately ended up not being published. Lead the exploration and direction for the DC Athletics and DC MTN product lines.

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  Lifestrength

  • St. George, Utah

  • Brand Director

    • Jan 2011 - Jul 2011
    • St. George, Utah

    I was hired as a freelance designer to help create the LifeStrength brand from the ground up. I was shortly thereafter offered a full time position to handle all marketing and design needs. My role included:• Logo / identity design• Product design• Naming conventions for products• Web design• Content creation • Video production / directing / editing • Social media marketing - went from 0-10,000 followers on Facebook in the space of 5 months.• POP in store display technical drawings and designs• Photography • Marketing campaign concepts and creation• kiosk design concepts and creation

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  Company Wakeboards

  • St. George, Utah

  • Art Director

    • Feb 2009 - Dec 2010
    • St. George, Utah

    During my time at COMPANY I designed & directed all art and graphics for the entire 2010 and 2011 product lines, including all board graphics, bindings, ropes & handles, life vests, luggage & apparel. I also designed & directed all advertisements for the 2010 and 2011 seasons. I lead out on a full redesign for a new company website plus all eCommerce & digital marketing campaigns. Additionally, I designed technical line drawings for binding uppers, directed the catalogue shoots and designed the official brand and product catalogue for the 2010 and 2011 seasons.

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  Design To Print

  • St. George, Utah

  • Graphic Designer

    • Mar 2008 - Feb 2010
    • St. George, Utah

    Design & production for large and small format print projects, including billboards, building wraps, vehicle wraps, banners, business cards, brochures, etc.